Nutrition Bars Market Size, Share, Growth Report 2030

The nutrition bars market is set for a rapid growth over the forecast period. In terms of revenue, the global nutrition bars market accounted for USD 1,176.8 Million in 2019 and is expected to reach USD 1,530.9 Million by 2026, growing at a CAGR of 3.8%.

Global Nutrition Bars Market: Overview

A nutrition bar offers various health benefits to the consumers as they are composed of conventional and organic constituents. Nutrition bars incorporate numerous constituents that include protein, calcium, fiber, and others.

Global Nutrition Bars Market: Growth Factors

The demand for nutrition bars has increased due to the rising health and wellness awareness among the people, growing preference for functional foods, increasing awareness for healthy diet, and rising adoption of organic nutrition bars at fitness centers. Moreover, distribution of nutrition bars over various online channels is anticipated to propel the market demand over the forecast period.

Nutrition bars satisfy the diet requirements of a huge customer base that is engaged in fitness as a profession. Moreover, customers are willing to pay more for food that have a high nutritional value, which is accelerating the sales of nutrition bars. Furthermore, nutrition bars are considered as one of the best alternatives for food that helps in satisfying the energy demands of customers.

Global Nutrition Bars Market: Segmentation

The global nutrition bars market is segmented on the basis of product, type, and distribution channel. Based on the product, the market is further divided into protein bars, energy bars, meal replacement bars, and others. On the basis of type, the nutrition bars market comprises of organic and conventional. Based on distribution channel, the market is further bifurcated into supermarkets & hypermarkets, convenience stores, online, and others.

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Global Nutrition Bars Market: Regional Analysis

Based on regions, the global nutrition bars market can be divided into five main regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The North America region captured a substantial share in 2019. The U.S. is the major contributor in terms of revenue. This is attributable to the presence of major companies such as Chicago Bar Company LLC, The Gatorade Company, Inc., and Abbott, among others.

The Asia Pacific region is anticipated to grow at a considerable rate over the forecast period. This is due to the rising health and fitness awareness among people of developing economies such as China and India. Moreover, the Indian government is also taking initiatives to promote fitness and healthy lifestyle among the citizens of the country. For instance, in 2019, the government of India launched “Fit India Movement” to promote fitness. This is anticipated to augment the market growth over the forecast period.

Global Nutrition Bars Market: Competitive Players

Some of key players in nutrition bars market are Glanbia plc, Nutrition & Santé, Muscleblaze, Nestlé, Chicago Bar Company LLC, Optimum Nutrition, Inc., Clif Bar & Company, Abbott, The Gatorade Company, Inc., and QuestNutrition, among others. 

Global Nutrition Bars Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa