Marketing Automation Market Size, Share, Trends, Opportunities Analysis Forecast Report by 2032

Marketing Automation Market Insights

According to a report from Zion Market Research, the global Marketing Automation Market was valued at USD 5.90 Billion in 2023 and is projected to hit USD 17.29 Billion by 2032, with a compound annual growth rate (CAGR) of 12.7% during the forecast period 2024-2032. This report explores market strengths, weakness, opportunities, and threats. It also provides valuable insights into the market's growth drivers, challenges, and the future prospects that may emerge in the Marketing Automation Market industry over the next decade.

Marketing Automation is referred to as technology that accomplishes multifunctional campaigns and marketing processes, across manifold channels, automatically. With this automation, businesses and organizations can target customers with automated information / messages via web, email, text and social. Messages will be sent automatically, according to the instruction set which is known as workflows.

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Marketing automation market is expected to show signs of growth in the coming years. The automation market is expected to boost owing to the rising need for retention of users, repetitive marketing processes for growth of business. Moreover, rising demand for better predictive lead scoring along with personalized marketing are considered to be some of the factors to boost growth of this market. Marketing automation is also beneficial for the overall business as it increases revenue & average deal size, reduce staffing costs, decrease repetition include more  creativity and target numerous customers simultaneously across multiple channels.

The increasing use of marketing automation by large enterprises is moreas compared to that of small enterprises and medium sized enterprises. The use is higher owing to the economies of scale and affordability; this helps large organizations to benefit from marketing automation technology. Furthermore, multichannel communication is the need of the hour, to seize the opportunity of converting prospective customers, which is likely to drive market growth in the forecast period.

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Global Marketing Automation Market: Segmentation

The marketing automation market is segmented into deployment, application and end-user. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

By application segment analysis includes email marketing, lead management, in-bound marketing, campaign management, mobile application, other applications, social media marketing.

By deployment segment analysis includes cloud and on-premise.

By end-user segment analysis includes financial services, IT & telecoms, entertainment and media, healthcare, government, retail, manufacturing, other end-user verticals. IT & telecom companies are facing fast pace change with the change in technology to cater changing market needs of the customers. This is transforming IT and telecom industry by allowing with enhanced speed to market capability to crack a deal with a higher value and faster rate bolstering market growth for the forecast period.

The Regional segment includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Marketing Automation Market: Report Scope

Marketing automation market on the basis of North America is anticipated to hold significant share of the marketing automation in the coming years. The developed countries, such as the US and Canada are anticipated to support market growth. These countries are also considered to be the most advanced in terms of adopting cloud-based platforms and digital technologies to enhanced earnings. The region also exhibits the presence of major key market such as Active Campaign, Salesforce, Oracle, Acoustic, Adobe, Act-On Software and HubSpot offering marketing automation and services is expected to drive market growth in the forecast period.

Some of the leading players in the global market include

• Adobe
• HubSpot
• Sales force 
• Oracle ,Acoustic 
• Active Campaign 
• Act-On Software
• SAS 
• LeadSquared
• Sendinblue 
• GetResponse

The report segment of global marketing automation market as follows:

By Deployment Segment Analysis

• Cloud-based
• On-premise

By Application Segment Analysis

• Email Marketing
• Lead Management
• In-bound Marketing
• Campaign Management
• Mobile Application
• Other Applications
• Social Media Marketing

By End-use Segment Analysis

• Financial Services
• IT & Telecoms
• Entertainment and Media
• Healthcare
• Government
• Retail
• Manufacturing
• Other End-user Verticals

By Regional Segment Analysis

• North America

  • U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa