Marketing Automation Market: by Deployment (Cloud and On-premise), by Application (Email Marketing, Lead Management, In-bound Marketing, Campaign Management, Mobile Application, Other Applications and Social Media Marketing), by End-use (Financial Services, IT & Telecoms Entertainment and Media, Healthcare, Government, Retail, Manufacturing and Other End-user Verticals) Global Industry Perspective, Comprehensive Analysis and Forecast, 2018 – 2025.

24-Oct-2019 | Number of pages: 150 | Report Code: ZMR-4916 | Report Format : | Status : Published

Abstract

Marketing Automation is referred to as technology that accomplishes multifunctional campaigns and marketing processes, across manifold channels, automatically. With this automation, businesses and organizations can target customers with automated information / messages via web, email, text and social. Messages will be sent automatically, according to the instruction set which is known as workflows.

Marketing automation market is expected to show signs of growth in the coming years. The automation market is expected to boost owing to the rising need for retention of users, repetitive marketing processes for growth of business. Moreover, rising demand for better predictive lead scoring along with personalized marketing are considered to be some of the factors to boost growth of this market. Marketing automation is also beneficial for the overall business as it increases revenue & average deal size, reduce staffing costs, decrease repetition include more  creativity and target numerous customers simultaneously across multiple channels.

The increasing use of marketing automation by large enterprises is moreas compared to that of small enterprises and medium sized enterprises. The use is higher owing to the economies of scale and affordability; this helps large organizations to benefit from marketing automation technology. Furthermore, multichannel communication is the need of the hour, to seize the opportunity of converting prospective customers, which is likely to drive market growth in the forecast period.

The marketing automation market is segmented into deployment, application and end-user. The end-use segment is likely to support market growth for digital marketing software in the anticipated period. The end-use segment is bifurcated into financial services, IT & telecoms, entertainment and media, healthcare, government, retail, manufacturing and other end-user verticals. IT & telecom companies are facing fast pace change with the change in technology to cater changing market needs of the customers. This is transforming IT and telecom industry by allowing with enhanced speed to market capability to crack a deal with a higher value and faster rate bolstering market growth for the forecast period.

Marketing automation market on the basis of North America is anticipated to hold significant share of the marketing automation in the coming years. The developed countries, such as the US and Canada are anticipated to support market growth. These countries are also considered to be the most advanced in terms of adopting cloud-based platforms and digital technologies to enhanced earnings. The region also exhibits the presence of major key market such as Active Campaign, Salesforce, Oracle, Acoustic, Adobe, Act-On Software and HubSpot offering marketing automation and services is expected to drive market growth in the forecast period.

Major players in the market are opting organic and inorganic strategies to stay in the competition. Noticeable players included in marketing automation market report are Adobe, HubSpot, Sales force , Oracle ,Acoustic , Active Campaign , Act-On Software, SAS , LeadSquared, Sendinblue , GetResponse and Keap among others.

The report segment of global marketing automation market as follows:

Global Marketing Automation Market: Deployment Segment Analysis

  • Cloud-based
  • On-premise

Global Marketing Automation Market: Application Segment Analysis

  • Email Marketing
  • Lead Management
  • In-bound Marketing
  • Campaign Management
  • Mobile Application
  • Other Applications
  • Social Media Marketing

Global Marketing Automation Market: End-use Segment Analysis

  • Financial Services
  • IT & Telecoms
  • Entertainment and Media
  • Healthcare
  • Government
  • Retail
  • Manufacturing
  • Other End-user Verticals

Global Marketing Automation Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Related Reports

Voice-over-5G (Vo5G) Market - By Service Deployment (Cloud-Based and On-Premise), By End-User Industry (IT & Telecommunication, BFSI, Transportation, Digital Commerce, and Media & Entertainment), and By Region - Global Industry Perspective, Comprehensive Analysis, and Forecast, 2019 – 2025

Mar-2020 | Price : $ 4199.00 | Pages: 110 | Report Code: ZMR-5324 | Report Format:

Voice over 5G is referred to as the voice services accessed via the fifth generation of mobile networking technologies. Moreover, 5G offers high speeds such as 10000 Mbits/ second or 10 Gb/seconds with reduced latency of nearly less than 1 millisecond. This has resulted in not only in enhancing th...Read More

Inkjet Coders Market, by Type (Continuous Inkjet (CIJ), Laser, Thermal Transfer Over printer (TTO), Thermal Inkjet Coder (TIJ), and Large Character Inkjet Coder (LCM), by End User (Food Industry, Medical Industry, Cosmetic Industry, Packaging Industry, Automobile Industry, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2026

Feb-2020 | Price : $ 4199.00 | Pages: 172 | Report Code: ZMR-5322 | Report Format:

This report analyzes and estimates the inkjet coder market at global, regional, and country level. Assessment of the global inkjet coder analysis provides detailed insights of the market growth and restraining factors along with their impact analysis at the global level from 2020 to 2026. The re...Read More

Vacuum Waste Systems Market – By Product (Mobile and Stationary), By Surface Position (Overground and Underground), By End-Use Sector (Industrial, Residential, Commercial, Transportation Systems, and Institutional), and By Region: Global Industry Perspective, Market Size, Statistical Research, Market Intelligence, Comprehensive Analysis, Historical Trends, and Forecasts, 2019–2025

Feb-2020 | Price : $ 4199.00 | Pages: 110 | Report Code: ZMR-5319 | Report Format:

This report analyzes and estimates the vacuum waste systems market at global, regional, and country level. The research study provides historic data from 2015 to 2019 along with the forecast from 2020 to 2025 based on revenue (USD Million). The report offers detailed insights of the vacuum waste s...Read More

Third-Party Logistics (3PL) Market – By Mode (Road & Rail, Sea, and Air), By Solution [International Transportation Management (ITM), Domestic Transportation Management (DTM), Warehousing & Distribution, Dedicated Contract Carriage (DCC), and Logistics Software], and By Region: Global Industry Perspective, Market Size, Statistical Research, Market Intelligence, Comprehensive Analysis, Historical Trends, and Forecasts, 2019–2025

Feb-2020 | Price : $ 4199.00 | Pages: 110 | Report Code: ZMR-5317 | Report Format:

This report analyzes and estimates the third-party logistics (3PL) market at global, regional, and country level. The research study provides historic data from 2015 to 2019 along with the forecast from 2020 to 2025 based on revenue (USD Trillion). The report offers detailed insights of the third-...Read More

Virtual Reality in Gaming Market by Component (Hardware, Software, and Content), By Device (Mobile, Console/PC, and Standalone) - Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2026.

Feb-2020 | Price : $ 4199.00 | Pages: 163 | Report Code: ZMR-5309 | Report Format:

This report analyzes and estimates the virtual reality in gaming market analysis at global, regional, and country level. Assessment of the virtual reality in gaming market analysis provides detailed insights of the market growth and restraining factors along with their impact analysis at global le...Read More

Request Brochure
Why Choose Us ?

24/5 Research support

Resolved your research queries from industry expert. Request for a research sample before report purchase.

Custom research service

Ask the Analyst to customize an exclusive study to serve your research needs.

Quality & Accuracy

Zion Market Research reports offers best quality reports based on various authentic and accurate data findings.

Customer Satisfaction

We ensure that our client's all research needs are met with customized, in-depth analysis solutions.

Information security

We never share your personal and confidential information. Your personal information is safe and secure with us.