Global Malted Food Drinks Market: Overview
Malted food drinks are also referred to as health drinks. Malt is usually manufactured from barley. Cereal grains are kept in water for germination and then they are dried through the process of malting. Then they are boiled and processed to form a dry powder termed as malt, which is then with fortified vitamins, minerals, and proteins to develop malted food drinks.
Global Malted Food Drinks Market: Growth Factors
Large-scale intake of malted food drinks as nutritional supplements for children and women along with the escalated consciousness of the health benefits of the product will steer the malted food drinks industry growth. Apart from this, swiftly altering life patterns augment the demand for malted food beverages across the globe. Moreover, increase in the dual household incomes leading to rampant inflation in disposable incomes will transform into the product sale over the coming years, thereby driving the market size. The global belief that healthy and nutritious diet is necessary in all phases of life from childhood, youth, and adulthood has raised the popularity of malted food beverages across the world. Experts are of the opinion that these products are mixed with the food of the children to increase their energy levels and boost their immunity. It has been believed that the product minimizes the risk of illness along with supporting the healing process. The product also helps in improving the intellectual ability of the individual as well as the performance in sports activities. Malted food drinks are low protein foods and are used as a food supplement.
Moreover, growing living standards, consumerism, and rapid urbanization are expected to further stimulate the growth rate of the market. Furthermore, an increase in the use of the internet and digital media as advertising & promotional tools by the product manufacturing firms will proliferate the popularity of the product. With online retail activities becoming a new trend across the globe, the malted food drinks market growth will gain traction in the coming years.
Global Malted Food Drinks Market: Segmentation
The malted food drinks market can be sectored into product type and distribution channel. Based on the product type, the industry can be segmented into diastatic, nondiastic, with cocoa, and without cocoa. Based on the distribution channel, the malted food drinks industry can be segregated into drug stores, grocery stores, hypermarkets, and supermarkets.
Global Malted Food Drinks Market: Regional Analysis
The Asia Pacific is projected to dominate the overall industry growth over the estimated timeframe. The regional growth can be attributed to the need for adopting a healthy lifestyle among the population along with massive health awareness among the populace of the region. In addition to this, massive consumer inclination towards intake of malt-based dairy additive products along with flourishing ecommerce and retail activities in countries such as India will boost the regional growth trends.
Furthermore, changing customer tastes and increase in the per capita expenditure of the middle income group population in the Asia Pacific zone will elevate the regional growth.
Europe, North America, and Latin America are projected to be the major business destinations for the manufacturers and will hold a key to the overall market growth. These regions are likely to have huge business growth prospects and will contribute lucratively towards the global industry revenue in the ensuing years.
Global Malted Food Drinks Market: Competitive Players
Few of the main participants in the malted food drinks market are Complan, Bournvita, Amul Pro, Horlicks, Nutramul, Boost, and Milo.
Global Malted Food Drinks Market: Regional Segment Analysis
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