Laptop Backpack Market - Global Industry Analysis

Global Laptop Backpack Market: Overview

Laptop bags are made to carry a laptop and its accessories. These bags are ideal for a laptop setup with different organized compartments for laptop peripherals like an external hard disc, speaker, Bluetooth mouse, portable power banks, and many others. Good quality laptop bags are designed with several layers of foams and fabrics to strengthen them and make them shock absorbers to prevent damage during travel. Manufacturers use advanced polymers like polyurethane, Teflon, wool, microfiber, polyester, oilcloth, laminated cotton, polyfluoroethylene polyester, and many others to address the requirements of the customers.

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Global Laptop Backpack Market: Growth Factors

The growing importance of backpacks as a carrier to protect the damage caused to laptops and tablets while traveling is one of the major factors driving the growth of the global laptop backpack market. The growing fashion consciousness among people has induced the adoption of advanced laptop backpacks along with associated convenience features like bottle-carrying spaces and many others, thereby boosting the growth of the global laptop backpack market. Moreover, protecting the laptop from heat, moisture, water damage, and scratches is another primary reason that is likely to boost the growth of the global laptop backpack market during the forecast period. Increasing demand for a lightweight backpack for laptops is further inducing companies to launch innovative products in the market which in turn will propel the growth of the global laptop backpack market during the forecast period. The growing funding by the prominent market players to boost the research and development activities to launch stylish and durable laptop backpacks to attract customers and expand their market share are also fuelling the growth of the global laptop backpack market.

Global Laptop Backpack Market: Segmentation

The global laptop backpack market can be segmented into the distribution channel, application, and region.

By distribution channel, the market can be segmented into online channels, convenience stores, and hypermarkets. The hypermarkets segment accounts for the largest share in the global laptop backpack market as these shopping stores are collaborating with various manufacturers to offer discounts on laptop backpacks to attract customers. Moreover, buyers prefer these channels because of the scope of physical examination of the product and ease of availability of a wide variety of products on the same platform. However, the stores also offer exchange facilities in case of any defect which is further likely to boost the growth of the segment during the forecast period.

By application, the market can be segmented into a student, business, and others. The business segment accounts for the largest share in the global laptop backpack market due to the wide utilization of laptop bags by the corporate workforce. Moreover, the growing utilization of laptops while traveling or working at outdoor locations is also boosting the growth of the segment. Moreover, the marketing strategies provided by manufacturers like offering warranty services to establish better customer relationships are further likely to boost the growth of the segment.

Global Laptop Backpack Market: Regional analysis

Asia Pacific accounts for the largest share in the global laptop backpack market due to the growing number of colleges and schools owing to the support of the government policies on boosting and strengthening the educational infrastructure in growing economies like India and China. Moreover, the growing employment opportunities in the region further boost the growth of the regional market during the forecast period.

North America is expected to witness huge growth during the forecast period due to the presence of prominent market players in the region. Moreover, the extensive research and development activities to launch innovative and stylish products to attract consumers are also boosting the growth of the regional market.

Global Laptop Backpack Market: Competitive Players

Some of the significant players in the global laptop backpack market are VF INTERNATIONAL S.A.G.L., Targus, Samsonite IP Holdings S.ar.l, Kensington Computer Products Group, HP Development Company, L.P., DICOTA, C.C. FILSON CO., Belkin International, Inc., ASUSTeK Computer Inc., and Adidas AG.

Global Laptop Backpack Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.