Hydrolyzed Wheat Protein Market - Global Industry Analysis

Global Hydrolyzed Wheat Protein Market: Overview

Proteins are the vital building block of human life required for hair and skin growth and maintenance. It also offers needed protection and nutrients for a healthy and vibrant look. Protein makes up around 25% of the largest organ in the human body. Hydrolyzed whey protein is a non-genetical amber-colored modified product extracted from wheat grains. It is an oligosaccharide and a rich source of non-animal protein. The wheat hydrolysis includes wheat nutrient extraction via the enzymatic or alkaline process. Hydrolyzed whey proteins are widely utilized in different cultures and industries today globally. These proteins comprise wheat as the main ingredient and are said to have no side effects.

Report Scope:

Global Hydrolyzed Wheat Protein Market: Growth Factors

The global hydrolyzed wheat protein market is expected to grow with a healthy CAGR of 3.5 % during the forecast period due to the emerging trends and transforming market landscape globally. The alarming spike in the prevalence of the celiac disease is significantly spurring the demand for hydrolyzed wheat in the baking sector. However, this factor also contributes to the growth in demand for hydrolyzed wheat protein in the cosmetics sector. Additionally, the rising number of people suffering from baldness and damaged hair, particularly due to the usage of chemical hair treatments, has emerged as another key reason promulgating its demand. Hydrolyzed wheat protein can effectively treat damaged hair as its enzymatic properties create lustrous hair appearance and also add volume to them. Owing to the modern lifestyle, a growing number of people are facing gluten intolerance issues, thereby inducing people to turn vegan. However, it is expected to stimulate the demand for hydrolyzed wheat protein globally. Also, the new age trend of consuming organic and healthy substitutes is also complementing the growth. The hydrolysis wheat proteins own the property to retain moisture within the skin, thereby maintaining and protecting the screen from drying out. It also helps in reducing the fine lines, wrinkles, and aging. There is a significant growth in consumer awareness regarding such benefits of hydrolyzed wheat protein to the human body, which in turn is likely to exponentially accelerate the growth of the global hydrolyzed wheat protein market in the forthcoming years. The Covid-19 pandemic has negatively impacted the market as manufacturing units were shut down and lockdown was imposed worldwide. But the market is expected to see huge growth post-pandemic due to the growing consciousness of people regarding their health and fitness.

Global Hydrolyzed Wheat Protein Market: Segmentation

The global hydrolyzed wheat protein market can be segmented into application, type, nature, and region.

By application, the market can be segmented into animal feed, bakery & confectionery, conditioner, shampoo & hair care products, lip gloss, lipstick, concealer cosmetics, and others. The bakery & confectionery segment accounts for the largest share in the global hydrolyzed wheat protein market due to the fast proliferating bakery and confectionery segment globally, along with the growing requirement for plant protein by consumers.

By type, the market can be significantly liquid and dry.

By nature, the market and the segmented into conventional and organic.

By distribution channel, the market can be segmented into offline and online channels.

Global Hydrolyzed Wheat Protein Market: Regional analysis

Asia Pacific accounts for the largest share in the global hydrolyzed wheat protein market due to the growing geriatric population and increasing awareness among people regarding the consumption of healthy food. Additionally, the growing disposable income of people and improving living standards are likely to promulgate the growth of the market globally.

North America is expected to be the fastest-growing region in the global hydrolyzed wheat protein market due to the spike in the consumption of dietary supplements and baked goods with lower saturated fat levels in the region. Also, the presence of prominent market leaders in the region will further support the growth of the regional market.

Global Hydrolyzed Wheat Protein Market: Competitive Players

Some of the significant players in the global hydrolyzed wheat protein market are The Herbarie at Stoney Hill Farm, Inc., Organic Creations Inc., Xi'an Sheerherb Biological Technology Co., Ltd, The Scoular Company, Archer Daniels Midland Company, Manildra Group USA, A. Costantino & C., and Hefei TNJ Chemical Industry Co. Ltd.

Global Hydrolyzed Wheat Protein Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.