|Market Size in 2022||Market Forecast in 2030||CAGR (in %)||Base Year|
|USD 4.14 Billion||USD 6.91 Billion||6.68%||2022|
Floor POP Display Market
The global floor POP display market size was worth around USD 4.14 billion in 2022 and is predicted to grow to around USD 6.91 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.68% between 2023 and 2030.
A floor point-of-purchase (POP) display is a marketing and advertising tool in the form of a free-standing fixture. These items can be used to display products while leaving sufficient space for brand messaging. They can be customized since it is easy to design them in various shapes and sizes. Floor POP displays are made from several types of materials including polyvinyl chloride, medium-density, or corrugated fiberboard. Companies may use the tool as a strategic marketing tool by placing their products on floor POP in areas that have higher traffic such as the checkout counter or food item sections. There are several key attributes related to the tool such as the final design of floor POP, its structural integrity, product placement, displayed brand message, and graphics, that play a crucial role in improving the marketing efficiency of the tool.
Rising number of retail outlets and megastores to promote market growth
The global floor POP display market is expected to witness higher growth due to the increasing number of retail outlets and megastores across the globe. As the world population continues to rise resulting in surging consumerism levels for all types of products ranging from food to electronic items, several retailers have constructed new shopping centers, outlets, and stores. For instance, Walmart, a leading multinational retail corporation, runs around 10,622 stores across 24 countries. It caters to the needs of over 37 million people every day with a total revenue of USD 570 billion as of 2023. In August 2023, Aqara, a company operating in the smart home products section, opened its first Amazon store in Poland.
Concerns over floor POP acting as a safety hazard to create growth restrictions
The global floor POP display market growth may be restricted due to the product being considered or acting as a safety hazard since it may come in the way of shoppers especially if they are in a hurry, preoccupied, or shopping in groups with children. Senior citizens and toddlers or children are at the highest risk of colliding with floor POP if it is not placed correctly. Moreover, there may be incidents when the unit may fall on the floor or on people standing nearby such as during the event of an earthquake. These factors may cause retail outlets to disallow the use of floor POP or prefer allowing more secure advertising tools such as wall-mounted displays.
Aggressive product diversification and marketing strategies adopted by brands to create growth opportunities
With a consistent increase in the number of players in the retail industry across sub-segments such as fast-moving consumer goods, furniture, clothing, personal care, books, jewelry, sports products, and several other items, the need for adopting aggressive marketing tactics is higher than ever. For instance, in July 2021, Only Earth, a Singapore-based producer of plant-based ready-to-drink beverages announced its plans to diversify its product range while making an entry into the Indian market. While the companies continue to capture a broader group of audiences with diverse tastes and preferences, marketing and advertising tactics play a serious role in determining product success. In 2020, Nike, a leading giant selling athletic wear, spent nearly USD 3.6 billion on advertising. In the last five years, the company’s marketing expenses have crossed USD 17 billion. Most of the companies spent a hefty share of total revenue on marketing activities and the trend is likely to continue in the coming years thus driving the demand in the floor POP display industry .
Growing number of online buyers to create hurdles during the expansion period
In the last few years, the e-commerce industry has reached new heights with growing popularity. Online buying trend was further strengthened during COVID-19 when most people preferred to purchase products including everyday essentials through online sales channels. This has resulted in reduced consumer footfall in retail outlets. Additionally, during online buying, the consumer may get their hands on discount offers further attracting more buyers as they may consider online shopping as a higher value for their money. It could create several hurdles for the manufacturers and suppliers working in the global market.
The global floor POP display market is segmented based on sales channel, end-user industry, material type, and region.
Based on sales channel, the global market is segmented into convenience store, hypermarket, supermarket, departmental store, and other retail formats. The highest growth was observed in the supermarket segment along with hypermarket and departmental stores segments. Supermarkets house more brands and their products. Additionally, they tend to customers ranging from regular buyers to occasional visitors such as people traveling from one place to another. The increasing investments in building new supermarkets, especially in emerging countries with rising per capita income and urbanization or growing product awareness, the segmental growth is expected to continue the current trend. As of 2023, China has more than 1700 supermarket businesses spread across the region.
Based on industry, the floor POP display industry is divided into electronics, food & beverages, printing & stationery, automotive, cosmetics & personal care, pharmaceuticals, and others.
Based on material type, the global market is divided into glass, corrugated board, plastic sheet, metal, and foam board. The highest demand was observed in the corrugated board segment of the floor POP display industry due to the superior functional capabilities of floor POP displays made from corrugated material. It offers higher convenience and functionality and is the main reason for the segmental dominance covering over 62.1% of the total revenue. The segment corresponding to plastic sheet material is likely to experience a better response during the projection period.
|Report Attributes||Report Details|
|Report Name||Floor POP Display Market|
|Market Size in 2022||USD 4.14 Billion|
|Market Forecast in 2030||USD 6.91 Billion|
|Growth Rate||CAGR of 6.68%|
|Number of Pages||216|
|Key Companies Covered||International Paper, S Smith, WestRock, Creative Displays Now, Smurfit Kappa, Marketing Alliance Group, Georgia-Pacific, St. John Packaging, Pacific Northern Inc., Menasha Packaging, Pratt Industries, Retail Resource, Great Northern Corporation, FFR Merchandising, U.S. Corrugated., and others.|
|Segments Covered||By Sales Channel, By End-User Industry, By Material Type, and By Region|
|Regions Covered||North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA)|
|Historical Year||2017 to 2021|
|Forecast Year||2023 - 2030|
|Customization Scope||Avail customized purchase options to meet your exact research needs. Request For Customization|
North America to hold the highest growth rate during the projected timeline
The global floor POP display market will be highest in North America with the US and Canada contributing to a significant section of the regional market. These countries have exceptional infrastructure for supermarkets and hypermarkets that spread across multiple acres due to space availability. Moreover, the consumption rate for all types of products in North America is higher as compared to other territories. Consumer spending makes up for 13% of the total US gross domestic product (GDP) and the average total amount is USD 13 trillion. Additionally, several key retailers have emerged from Canadian and American countries. Costco, a leading US headquartered retail chain has a presence in several countries including Japan, South Korea, Ireland, Australia, Sweden, United Kingdom, and Taiwan, and has over 840 stores across these countries. In September 2023, Kroger and Albertsons supermarkets were reported to have held talks with C&S Wholesale Grocers for selling their 400s stores. The transaction is expected to be worth USD 2 billion. Such marketing collaboration, mergers & acquisitions, or partnerships are likely to drive the consumption of floor POP displays.
The global floor POP display market is led by players like:
By Sales Channel
By End-User Industry
By Material Type
A floor point-of-purchase (POP) display is a marketing and advertising tool in the form of a free-standing fixture.
The global floor POP display market is expected to witness higher growth due to the increasing number of retail outlets and megastores across the globe.
According to study, the global floor POP display market size was worth around USD 4.14 billion in 2022 and is predicted to grow to around USD 6.91 billion by 2030.
The CAGR value of the floor POP display market is expected to be around 6.68% during 2023-2030.
The global floor POP display market will be highest in North America with the US and Canada contributing to a significant section of the regional market.
The global floor POP display market is led by players like International Paper, S Smith, WestRock, Creative Displays Now, Smurfit Kappa, Marketing Alliance Group, Georgia-Pacific, St. John Packaging, Pacific Northern Inc., Menasha Packaging, Pratt Industries, Retail Resource, Great Northern Corporation, FFR Merchandising, and U.S. Corrugated.
The report explores crucial aspects of the floor POP display market including a detailed discussion of existing growth factors and restraints while also browsing future growth opportunities and challenges that impact the market.