Fabric Odor Management Technology Market Size, Share Report 2034

Fabric Odor Management Technology Industry Perspective:

The global fabric odor management technology market size was worth around USD 5.70 billion in 2024 and is predicted to grow to around USD 9.70 billion by 2034, with a compound annual growth rate (CAGR) of roughly 4.50% between 2025 and 2034.

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Key Insights:

• As per the analysis shared by our research analyst, the global fabric odor management technology market is estimated to grow annually at a CAGR of around 4.50% over the forecast period (2025-2034)
• In terms of revenue, the global fabric odor management technology market size was valued at around USD 5.70 billion in 2024 and is projected to reach USD 9.70 billion by 2034.
• The fabric odor management technology market is projected to grow at a significant rate due to the rising demand for performance wear.
• Based on the method type, the nano-finishing segment is growing at a high rate and will continue to dominate the global market, as per industry projection
• Based on the application, the performance textiles segment is anticipated to command the largest market share
• Based on region, North America is projected to dominate the global market during the forecast period

Fabric Odor Management Technology Market: Overview

Fabric odor management technology assists in preventing or capturing unwanted odor across a wide range of textiles. The majority of fabric odor management solutions are applied during textile production. Furthermore, according to industry analysis, odor management solutions are heavily used in performance textiles such as running shorts, athletic shoes, and yoga pants. However, the technology is also used in other forms of textiles, including home and medical textiles. The industry for fabric odor management technology is projected to grow due to the increasing demand for performance wear worldwide.

In addition, the market is expected to respond positively to growing understanding of the importance of hygiene, rising investments in smart fabrics, and technological innovation. The industry leaders can expect improved growth opportunities by expanding into new territories with changing consumer lifestyles. However, prominent limitations in the industry, such as environmental concerns, disruptions in the supply chain, and evolving market trends, may impact business decisions in the long run.

Fabric Odor Management Technology Market Dynamics

Growth Drivers

What will the fabric odor management technology market reach to increase demand for performance wear?

The global fabric odor management technology market is expected to grow due to the rising demand for performance wear. According to industry research, most athletic apparel can retain odor even when washed multiple times. Furthermore, around 80% of users tend to rewash their active wear because the odor continues to linger. It can be time-consuming and also lead to higher consumption of detergents and other washing resources.

Fabric odor management technology is generally applied during the manufacturing process to reduce or prevent unpleasant smells in textiles. The surging demand for performance wear, including footwear and clothing, will propel industry revenue in the coming years. Factors such as increasing understanding of staying physically active, growing enrollments in professional sports, and other similar factors will contribute to increased use of performance wear, subsequently impacting demand for fabric odor management technology.

Rising hygiene awareness among the general population will facilitate greater revenue in the industry

The demand for novel fabric odor management solutions is likely to grow further as hygiene awareness among the general population continues to rise. The industry is witnessing a greater need for more effective personal hygiene solutions. This trend has created unique growth avenues for fabric odor management technology providers, as consumers are actively demanding antimicrobial elements and odor management solutions in textile products.

Restraints

Which environmental factors are limiting growth in the fabric odor management technology industry?

The global market for fabric odor management technology is projected to be restricted due to growing environmental concerns. Industry research suggests that the ingredients used in odor management solutions can be toxic to the environment. For instance, reports indicate that silver-based antimicrobials can affect marine ecosystems if released untreated in the environment. Similar findings have been observed for quaternary ammonium compounds such as benzalkonium chloride and zinc-based elements.

Opportunities

Growing investments in smart textiles to create new expansion possibilities for the industry players

The global fabric odor management technology industry is projected to generate growth opportunities due to the rising investments in smart textiles. Intelligent fabric, which generally includes sensors and other next-generation technologies embedded in the textile, drives demand for unique fabric odor management solutions. This further encouraged market players to invest in research & innovation, thus creating new growth avenues for the market.

How will technological innovation in the industry generate novel growth opportunities for the market?

In recent times, industry leaders have amplified investment in technological advancement to improve the efficiency and overall performance of fabric-odor management technologies. For instance, in July 2025, Livinguard Technologies AG, a Switzerland-based material science company, announced the launch of Livinguard Better Fresh. It is a next-generation textile-finishing solution, according to market reports.

LivingGuard Better Fresh offers a combination of odor management functions that also reduce microfiber shedding during the textile lifecycle. The technology promotes sustainability in the apparel industry and aims at reducing microplastic pollution. In addition, integrating revolutionary technological solutions such as Artificial Intelligence and Machine Learning could help industry players develop more effective fabric odor management systems.

Challenges

Economic factors and the risk of technological obsolescence may challenge market growth

The global fabric odor management technology market is projected to be challenged by economic uncertainty worldwide. Factors such as changing trade relationships, difficulties in exporting or importing raw material and knowledge transfer, and changing consumer behavior create operational challenges for the industry players. In addition to this, companies offering fabric odor management technology are at risk of suffering from technological obsolescence, especially since research & development investments for novel solutions have skyrocketed in recent times.

Fabric Odor Management Technology Market: Report Scope

Fabric Odor Management Technology Market: Segmentation

The global fabric odor management technology market is segmented based on method type, application, and region.

Based on method type, the global market is segmented into nano-finishing, microencapsulation, and others. In 2024, the highest growth was listed in the nano-finishing segment. This method promotes odor management and improves the durability of textiles. Nano-finishing deals with creating ultra-thin layers of fabric imparted with odor-resistant properties. The segment will continue to deliver higher revenue during the forecast period.

Based on application, the global market is divided into medical textiles, footwear, performance textiles, and home textiles. In 2204, the performance textiles segment was the leading revenue generator. Athletic wear is worn in environmentally challenging conditions and is often subject to dirt and sweat. Odor management solutions for performance textiles help in maintaining fabric freshness even after repetitive use. As demand for performance textiles reaches new heights, segmental growth can expect similar trends.

Fabric Odor Management Technology Market: Regional Analysis

Why does North America lead the fabric odor management technology market?

The global fabric odor management technology market is projected to be led by North America during the forecast period. Recent growth trends in North America include higher demand for premium athleisure and performance textiles. This has led to increased applications of highly advanced odor management solutions for a wide range of fabrics. In December 2024, US-based Microban International launched Freshology. It is a nature-influenced solution designed to combat unpleasant odor.

Europe is a prominent market with France, Switzerland, Germany, and the United Kingdom playing significant roles in regional expansion. Growth in European countries is characterized by increasing demand for eco-friendly fabric odor management technology. Rising acceptance of sustainable solutions will promote innovation in odor management systems that also improve fabric durability.

Asia-Pacific is set to emerge as a fast-growing market with higher demand for fabric across regional countries. Asia-Pacific is a huge textile market. It is also one of the largest exporters of affordable and premium textile materials, further helping the regional market grow. Factors such as favorable government policies and increased focus on integrating odor management systems across healthcare and home textiles will fuel regional market expansion.

Fabric Odor Management Technology Market: Competitive Analysis

The global fabric odor management technology market is led by players like:

• HeiQ Materials AG
• Polygiene AB
• Sanitized AG
• Microban International
• PurThread Technologies
• Sciessent LLC
• Noble Biomaterials
• BASF SE
• Archroma
• Dow Inc.

Fabric Odor Management Technology Market: Key Market Trends

Plant-based odor technology

In November 2022, HeiQ announced the launch of HeiQ Mint. It is a new odor control technology produced using plant-made resources. It promotes sustainability and eco-friendliness, helping market players meet regulatory guidelines.

Integration in home textile

In recent years, demand for fabric-odor management technology for home textiles has increased significantly. Growing demand for premium, long-lasting home textile products will drive a critical growth trend in the industry.

The global fabric odor management technology market is segmented as follows:

By Method Type

• Nano-Finishing
• Microencapsulation
• Others

By Application

• Medical Textiles
• Footwear
• Performance Textiles
• Medical Textiles
• Home Textiles

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa