Digital Ad Spending Market - Global Industry Analysis

Digital Ad Spending Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2026

Category: Technology & Media Report Format : PDF Report Code: ZMR-6501 Status : Upcoming

Description

Global Digital Ad Spending Market: Overview

Digital advertising is emerging as a convenient and beneficial method of promoting services and products using digital tools. Digital advertising is becoming competitive with an increase in digital transformation due to which the industries are focusing much on investing heavily on digital advertising. A wide range of industries are changing their way of marketing by adopting digital ad spending for their businesses.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Global Digital Ad Spending Market: Growth Factors

The global digital ad spending market is growing at a record-setting pace. One of the major factors that is fuelling the growth of the market is the Covid-19 pandemic situation which has led to the adoption of digital tools to streamline the businesses and thus made comeback of digital advertising in a strong way. Further, rapidly expanding media & entertainment industry and rise in digital ad spending from retail sector are some of the additional factors that are fostering the growth of the global market. The digital marketplace has flourished the hands of consumers and buyers with a lot of purchasing power which has forced most of the marketers to be more helpful, genuine, and creative. Throughout the day, consumers jump from channel to channel, and before making purchases do research on companies, solutions, and products. Marketers are offered a wide range of tools by digital technology which enables them to be more strategic and focused. Additionally, digital advertising is easily measurable, faster to market, targets audience, invites mobile engagement, and many more. All such factors are significantly contributing to the growth of the global digital ad spending market. In addition to this, more flexible options offered by social media channels with an increase in use of social media platforms are propelling the growth of the market. Moreover, the growing emphasis on development of enterprise mobile apps with growing penetration of strong internet connections and use of smartphones in developing countries is also one of the factors that is augmenting the growth of the market. On the other hand, privacy and security issues owing to several legal considerations may hamper the growth of the global digital ad spending market. However, increase in integration of machine learning and artificial intelligence in digital advertising may offer ample opportunities for the growth of the global digital ad spending market during the forecast period.

Current COVID-19 pandemic conditions turned to be significant for the growth of digital ad spending market. The market witnessed significant rise in the budgets of online businesses. This is mainly due to restrictions on movements and traveling during the COVID-19 pandemic situations. As major advertising events such as concerts, conferences, and sporting events have either been postponed or canceled, major players in digital market have been utilizing this opportunity and focusing on retail businesses, banking & finance, automotive, and other small & mid-sized companies to adapt to digital marketing solutions. These all factors fueling the digital ad spending market growth during the pandemic period.

Global Digital Ad Spending Market: Segmentation

The global digital ad spending market is categorized based on ad format, platform, enterprise size, end-use, and region. Based on ad format, the global digital ad spending market is bifurcated into social media, display ads, search ads, native advertising, video ads, and others. By platform, the market is split into desktop, mobile, and DOOH. The enterprise size segment is categorized into large enterprises and SMEs. The end use segment is divided into BFSI, retail & e-Commerce, IT & telecom, media & entertainment, healthcare, transportation, government, and others.

Global Digital Ad Spending Market: Regional Analysis

North America to hold a major share in the global digital ad spending market. Some of the major factors contributing to the large share of the market in the region include well-matured advertising industry, increasing adoption of digital services, and surge in digital media platforms or advent of OTT platforms. Europe is also expected to contribute healthy revenue in the global digital ad spending market during the forecast period. Besides, Asia Pacific is expected to register robust growth during the forecast period. Factors such as development of the media & entertainment division due to increase in demand for several digital media platforms are primarily contributing to the growth of the market.

Global Digital Ad Spending Market: Competitive Players

Some of the prominent players that are operating in the global digital ad spending market are Dell Technologies Inc., EON Reality, Inc., Microsoft Corporation, Honeywell International, Inc., Google, LLC, Curiscope, Blippar.com Ltd., Barco N.V., Atheer, Inc., and HTC Corporation among others.

Global Digital Ad Spending Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

Table Of Content


Frequently Asked Questions

One of the major factors that is fuelling the growth of the market is the covid-19 pandemic situation which has led to the adoption of digital tools to streamline the businesses and thus made comeback of digital advertising in a strong way. Further, rapidly expanding media & entertainment industry and rise in digital ad spending from retail sector are some of the additional factors that are fostering the growth of the global market. Furthermore, increase in integration of machine learning and artificial intelligence in digital advertising may offer ample opportunities for the growth of the global digital ad spending market during the forecast period.

Some of the prominent players that are operating in the global digital Ad spending market are Dell Technologies Inc., EON Reality, Inc., Microsoft Corporation, Honeywell International, Inc., Google, LLC, Curiscope, Blippar.com Ltd., Barco N.V., Atheer, Inc., and HTC Corporation among others.

North America to hold a major share in the global digital Ad spending market. Some of the major factors contributing to the large share of the market in the region include well-matured advertising industry, increasing adoption of digital services, and surge in digital media platforms or advent of OTT platforms.

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