Augmented Analytics Market - Global Industry Analysis

Market Overview

The Global Augmented Analytics Market accounted for USD 9.33 Billion in 2020 and is expected to reach USD 84.41 Billion by 2028, growing at a CAGR of 31.7% from 2021 to 2028.

Augmented Analytics is a method of enabling technologies such as machine learning and artificial intelligence to assist with data preparation, insights extraction and insights explanation in order to augment how people explore data in BI platforms and analytics. It is based on business intelligence and analytics. The market is primarily driven by the increasing amount of complex business data in the organizations. Augmented analytics is especially useful in the today’s age where there is need of extraction of data but there are not enough data scientists to do the task. The Augmented Analytics has many capabilities such as creation, analysis and building of data models. It greatly helps in data exploration and analysis.

COVID-19 Impact Analysis

The COVID-19 pandemic has disrupted the entire eco-system across the globe and it has affected almost all the sectors of industry. Due to restricted lockdowns, there is no sufficient workforce operating from the offices. There has been some considerable demand for the augmented analytics markets as companies have been using it to predict the scenarios of the post covid era. As there has been huge losses for the companies, they have been studying the data and getting the useful insights from the Augmented Analytics technology and thus have been planning their future road map to best recover the losses incurred.  

Growth Factors

The increasing amount of complex business data across the organization has been the driving force of the Augmented analytics market. Due to the integration of artificial intelligence and machine learning technologies into analytics platforms, there is growing demand in the software industry. The analytics market is also experiencing transformation from traditional manual processes, while generating insights, into advanced AI, and ML enabled bots.

Organizations have been on the increasing trend of building models and integrating data for simplifying and automating their tasks, and to do this augmented analytics has been the effective solution. The usage of augmented reality saves both time and resources that are needed to generate the actionable insights out of the data. The SME’s have been also adapting augmented analytics solutions a faster rate to enhance their operational productivity and maximize their profits. As augmented analytics helps the SME’s to monitor growth of their businesses and generate ideal insights, there has been considerable demand for this market.

Report Scope :

Service Analysis Preview

Augmented Analytics uses technologies such as Artificial Intelligence and Machine learning to get actionable insights from the data. Organizations use these insights to make the informed decisions while operating the businesses. Thus, these insights prove extremely useful in consulting services where actionable insights have to be generated from the complex data. Depending upon the insights obtained from the augmented analytics techniques, organizations train the workforce as required to maximize the profits and increase the overall organizational efficiency.

Organization Size Preview

This is due to the fact that there has been increasing demand for augmented analytics in the SME’s as they can use data, obtain the specific insights and make its best use for driving innovation, business agility, developing new revenues streams and reduce operational risks. As it has been noticed that in this particular sector of industry, data collected is never revisited and is left unnoticed. So, there has been growing awareness to make the best use of this data using augmented analytics and drive the organizational profits.

Regional Analysis Preview

North America held a share of 34% in 2020. It is supposed to be one of the highest revenue-generating regions for this market during the forecasted period. This high growth is due to the factors such as technologically advanced infrastructure and adoption of machine learning and artificial intelligence technologies on large scale. Also, there have been significant advancements in the healthcare sector due to digitization. These upcoming tools like augmented analytics have been greatly helping the researchers and medical practitioners in this region in get connected in terms of data and actionable insights.

Asia-Pacific is expected to have the CAGR of 35.6 from 2021 to 2028. This is due to the fact that organizations have begun shifting from conventional enterprise reporting to augmented analytics tools in order to boost data preparation and cleansing. Companies have been readily investing in training the workforce for augmented analytics and thus there is considerable  demand for this market is high in Asia-Pacific region.

Key Market Players & Competitive Landscape

Some of the key players in the Augmented Analytics market include Tableau, SAP SE, Qlik Software, Tibco Software, IBM Corporation, Salesforce, Sisense Inc., SAS Institute, Yellowfin International and Microsoft.

In April 2021, Subex launched HyperSense, which is an end-to-end augmented analytics platform. This is a flexible, modular and no-code solution built to accelerate the adoption of Artificial Intelligence in enterprise analytics. HyperSense involves data management studio, business modelling studio, AI studio, Business Intelligence studio and process automation studio.

The Global Augmented Analytics Market is segmented as follows:

By Service

• Deployment and Integration
• Training and Consulting

By Organization Size

• SMEs
• Large Enterprises

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter No. 1 Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2 Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Service
      • 2.1.1.2. Market Attractiveness Analysis, By Organization Size
      • 2.1.1.3. Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Augmented Analytics Market, 2016 – 2028 (USD Million)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3 COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4 Augmented Analytics Market – Service Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Service, 2020 & 2028
  • 4.2. Deployment and Integration
    • 4.2.1. Market Size and Forecast, By Region (USD Million)
    • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.3. Training and Consulting
    • 4.3.1. Market Size and Forecast, By Region (USD Million)
    • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 5 Augmented Analytics Market – Organization Size Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Organization Size, 2020 & 2028
  • 5.2. SME's
    • 5.2.1. Market Size and Forecast, By Region (USD Million)
    • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 5.3. Large Enterprises
    • 5.3.1. Market Size and Forecast, By Region (USD Million)
    • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 6 Augmented Analytics Market – Regional Analysis
  • 6.1. Overview
    • 6.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 6.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
  • 6.2. North America
    • 6.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.2.2. North America Market Revenue, By Service, 2016 – 2028
    • 6.2.3. North America Market Revenue, By Organization Size, 2016 – 2028
    • 6.2.4. U.S.
      • 6.2.4.1. U.S. Market Revenue, By Service, 2016 – 2028
      • 6.2.4.2. U.S. Market Revenue, By Organization Size, 2016 – 2028
    • 6.2.5. Canada
      • 6.2.5.1. Canada Market Revenue, By Service, 2016 – 2028
      • 6.2.5.2. Canada Market Revenue, By Organization Size, 2016 – 2028
    • 6.2.6. Mexico
      • 6.2.6.1. Mexico Market Revenue, By Service, 2016 – 2028
      • 6.2.6.2. Mexico Market Revenue, By Organization Size, 2016 – 2028
  • 6.3. Europe
    • 6.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.3.2. Europe Market Revenue, By Service, 2016 – 2028
    • 6.3.3. Europe Market Revenue, By Organization Size, 2016 – 2028
    • 6.3.4. Germany
      • 6.3.4.1. Germany Market Revenue, By Service, 2016 – 2028
      • 6.3.4.2. Germany Market Revenue, By Organization Size, 2016 – 2028
    • 6.3.5. France
      • 6.3.5.1. France Market Revenue, By Service, 2016 – 2028
      • 6.3.5.2. France Market Revenue, By Organization Size, 2016 – 2028
    • 6.3.6. U.K.
      • 6.3.6.1. U.K. Market Revenue, By Service, 2016 – 2028
      • 6.3.6.2. U.K. Market Revenue, By Organization Size, 2016 – 2028
    • 6.3.7. Italy
      • 6.3.7.1. Italy Market Revenue, By Service, 2016 – 2028
      • 6.3.7.2. Italy Market Revenue, By Organization Size, 2016 – 2028
    • 6.3.8. Spain
      • 6.3.8.1. Spain Market Revenue, By Service, 2016 – 2028
      • 6.3.8.2. Spain Market Revenue, By Organization Size, 2016 – 2028
    • 6.3.9. Rest of Europe
      • 6.3.9.1. Rest of Europe Market Revenue, By Service, 2016 – 2028
      • 6.3.9.2. Rest of Europe Market Revenue, By Organization Size, 2016 – 2028
  • 6.4. Asia Pacific
    • 6.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.4.2. Asia Pacific Market Revenue, By Service, 2016 – 2028
    • 6.4.3. Asia Pacific Market Revenue, By Organization Size, 2016 – 2028
    • 6.4.4. China
      • 6.4.4.1. China Market Revenue, By Service, 2016 – 2028
      • 6.4.4.2. China Market Revenue, By Organization Size, 2016 – 2028
    • 6.4.5. Japan
      • 6.4.5.1. Japan Market Revenue, By Service, 2016 – 2028
      • 6.4.5.2. Japan Market Revenue, By Organization Size, 2016 – 2028
    • 6.4.6. India
      • 6.4.6.1. India Market Revenue, By Service, 2016 – 2028
      • 6.4.6.2. India Market Revenue, By Organization Size, 2016 – 2028
    • 6.4.7. South Korea
      • 6.4.7.1. South Korea Market Revenue, By Service, 2016 – 2028
      • 6.4.7.2. South Korea Market Revenue, By Organization Size, 2016 – 2028
    • 6.4.8. South-East Asia
      • 6.4.8.1. South-East Asia Market Revenue, By Service, 2016 – 2028
      • 6.4.8.2. South-East Asia Market Revenue, By Organization Size, 2016 – 2028
    • 6.4.9. Rest of Asia Pacific
      • 6.4.9.1. Rest of Asia Pacific Market Revenue, By Service, 2016 – 2028
      • 6.4.9.2. Rest of Asia Pacific Market Revenue, By Organization Size, 2016 – 2028
  • 6.5. Latin America
    • 6.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.5.2. Latin America Market Revenue, By Service, 2016 – 2028
    • 6.5.3. Latin America Market Revenue, By Organization Size, 2016 – 2028
    • 6.5.4. Brazil
      • 6.5.4.1. Brazil Market Revenue, By Service, 2016 – 2028
      • 6.5.4.2. Brazil Market Revenue, By Organization Size, 2016 – 2028
    • 6.5.5. Argentina
      • 6.5.5.1. Argentina Market Revenue, By Service, 2016 – 2028
      • 6.5.5.2. Argentina Market Revenue, By Organization Size, 2016 – 2028
    • 6.5.6. Rest of Latin America
      • 6.5.6.1. Rest of Latin America Market Revenue, By Service, 2016 – 2028
      • 6.5.6.2. Rest of Latin America Market Revenue, By Organization Size, 2016 – 2028
  • 6.6. The Middle-East and Africa
    • 6.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.6.2. The Middle-East and Africa Market Revenue, By Service, 2016 – 2028
    • 6.6.3. The Middle-East and Africa Market Revenue, By Organization Size, 2016 – 2028
    • 6.6.4. GCC Countries
      • 6.6.4.1. GCC Countries Market Revenue, By Service, 2016 – 2028
      • 6.6.4.2. GCC Countries Market Revenue, By Organization Size, 2016 – 2028
    • 6.6.5. South Africa
      • 6.6.5.1. South Africa Market Revenue, By Service, 2016 – 2028
      • 6.6.5.2. South Africa Market Revenue, By Organization Size, 2016 – 2028
    • 6.6.6. Rest of Middle-East Africa
      • 6.6.6.1. Rest of Middle-East Africa Market Revenue, By Service, 2016 – 2028
      • 6.6.6.2. Rest of Middle-East Africa Market Revenue, By Organization Size, 2016 – 2028
• Chapter No. 7 Augmented Analytics Market – Industry Analysis
  • 7.1. Introduction
  • 7.2. Market Drivers
    • 7.2.1. Driving Factor 1 Analysis
    • 7.2.2. Driving Factor 2 Analysis
  • 7.3. Market Restraints
    • 7.3.1. Restraining Factor Analysis
  • 7.4. Market Opportunities
    • 7.4.1. Market Opportunity Analysis
  • 7.5. Porter’s Five Forces Analysis
  • 7.6. PEST Analysis
  • 7.7. Regulatory Landscape
  • 7.8. Technology Landscape
  • 7.9. Regional Market Trends
    • 7.9.1. North America
    • 7.9.2. Europe
    • 7.9.3. Asia Pacific
    • 7.9.4. Latin America
    • 7.9.5. The Middle-East and Africa
  • 7.10. Pricing Analysis
  • 7.11. Value Chain Analysis
  • 7.12. Downstream Buyers
  • 7.13. Distributors/Traders List
• Chapter No. 8 Competitive Landscape
  • 8.1. Company Market Share Analysis – 2019
    • 8.1.1. Global Augmented Analytics Market: Company Market Share, 2019
    • 8.1.2. Global Augmented Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
    • 8.1.3. Global Augmented Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (%)
    • 8.1.4. Global Augmented Analytics Market: Radar Determinant Chart, 2019
  • 8.2. Strategic Developments
    • 8.2.1. Acquisitions & Mergers
    • 8.2.2. New Product Launch
    • 8.2.3. Regional Expansion
  • 8.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 9 Company Profiles
  • 9.1. Tableau
    • 9.1.1. Company Overview
    • 9.1.2. Key Executives
    • 9.1.3. Product Portfolio
    • 9.1.4. Financial Overview
    • 9.1.5. Operating Business Segments
    • 9.1.6. Business Performance
    • 9.1.7. Recent Developments
  • 9.2. SAP SE
  • 9.3. Qlik Software
  • 9.4. Tibco Software
  • 9.5. IBM Corporation
  • 9.6. Salesforce
  • 9.7. Sisense Inc.
  • 9.8. SAS Institute
  • 9.9. Yellowfin International
  • 9.10. Microsoft
• Chapter No. 10 Marketing Strategy Analysis
  • 10.1. Marketing Channel
  • 10.2. Direct Marketing
  • 10.3. Indirect Marketing
  • 10.4. Marketing Channel Development Trends
  • 10.5. Economic/Pulitical Environmental Change
• Chapter No. 11 Research Methodology
  • 11.1. Research Methodology
  • 11.2. Phase I - Secondary Research
  • 11.3. Phase II - Data Modeling
    • 11.3.1. Company Share Analysis Model
    • 11.3.2. Revenue Based Modeling
  • 11.4. Phase III - Primary Research
  • 11.5. Research Limitations
    • 11.5.1. Assumptions

List of Figures

FIG NO. 1. Market Attractiveness Analysis, By Service
FIG NO. 2. Market Attractiveness Analysis, By Organization Size
FIG NO. 3. Market Attractiveness Analysis, By Region
FIG NO. 4. Global Augmented Analytics Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 5. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 6. Market Revenue Share, By Service, 2020 & 2028
FIG NO. 7. Global Augmented Analytics Market for Deployment and Integration, Revenue (USD Million) 2016 – 2028
FIG NO. 8. Comparative Revenue Analysis of Augmented Analytics Market for Deployment and Integration, By Country, 2020 & 2028
FIG NO. 9. Global Augmented Analytics Market for Training and Consulting, Revenue (USD Million) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of Augmented Analytics Market for Training and Consulting, By Country, 2020 & 2028
FIG NO. 11. Market Revenue Share, By Organization Size, 2020 & 2028
FIG NO. 12. Global Augmented Analytics Market for SME's, Revenue (USD Million) 2016 – 2028
FIG NO. 13. Comparative Revenue Analysis of Augmented Analytics Market for SME's, By Country, 2020 & 2028
FIG NO. 14. Global Augmented Analytics Market for Large Enterprises, Revenue (USD Million) 2016 – 2028
FIG NO. 15. Comparative Revenue Analysis of Augmented Analytics Market for Large Enterprises, By Country, 2020 & 2028
FIG NO. 16. Global Augmented Analytics Market Revenue Share, By Region, 2020 & 2028
FIG NO. 17. North America Augmented Analytics Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 18. Porter’s Five Forces Analysis for Global Augmented Analytics Market
FIG NO. 19. PEST Analysis for Global Augmented Analytics Market
FIG NO. 20. Pricing Analysis for Global Augmented Analytics Market
FIG NO. 21. Value Chain Analysis for Global Augmented Analytics Market
FIG NO. 22. Company Share Analysis, 2019
FIG NO. 23. Radar Determinant Chart, 2019
FIG NO. 24. Company Strategic Developments – Heat Map Analysis
FIG NO. 25. Tableau Business Segment Revenue Share, 2020 (%)
FIG NO. 26. Tableau Geographical Segment Revenue Share, 2020 (%)
FIG NO. 27. Market Channels
FIG NO. 28. Marketing Channel Development Trend
FIG NO. 29. Growth in World Gross Product, 2008-2018
FIG NO. 30. Research Methodology – Detailed View
FIG NO. 31. Research Methodology
 

List of Tables

TABLE NO. 1. Global Augmented Analytics Market: Snapshot
TABLE NO. 2. Quarterly Augmented Analytics Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Augmented Analytics Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Augmented Analytics Market for Deployment and Integration, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Augmented Analytics Market for Training and Consulting, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Augmented Analytics Market for SME's, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Augmented Analytics Market for Large Enterprises, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Augmented Analytics Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 11. North America Augmented Analytics Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 12. North America Augmented Analytics Market Revenue, By Service, 2016 – 2028 (USD Million)
TABLE NO. 13. North America Augmented Analytics Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 14. U.S. Augmented Analytics Market Revenue, By Service, 2016 – 2028 (USD Million)
TABLE NO. 15. U.S. Augmented Analytics Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 16. Canada Augmented Analytics Market Revenue, By Service, 2016 – 2028 (USD Million)
TABLE NO. 17. Canada Augmented Analytics Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 18. Mexico Augmented Analytics Market Revenue, By Service, 2016 – 2028 (USD Million)
TABLE NO. 19. Mexico Augmented Analytics Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 20. Drivers for the Augmented Analytics Market: Impact Analysis
TABLE NO. 21. Restraints for the Augmented Analytics Market: Impact Analysis
TABLE NO. 22. Major Buyers of Augmented Analytics
TABLE NO. 23. Distributors/Traders List of Augmented Analytics
TABLE NO. 24. Global Augmented Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 25. Global Augmented Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)