Global Energy Gel Products Market To Grow At A CAGR Of 7.29% During the Forecast Period

19-Jul-2022 | Zion Market Research

The global energy gel products market size was worth over USD 0.6 billion in 2021 and is predicted to grow to around USD 1 billion by 2028 with a compound annual growth rate (CAGR) of roughly 7.29% between 2022 and 2028.

Energy gel products are most suitable for endurance athletes like runners or cyclists. Energy gels are also termed staples for marathon runners because of their capability to refill the carbohydrates lost during physical activity. During any physically strenuous activity, the body uses either carbohydrates or fats to deliver the necessary energy. Since fats are abundantly present in the body and the breakdown period for fats is long, for activities like running, swimming, or cycling, it is hardly used as a source of energy which causes the carbohydrates to be used extensively. The more an athlete runs or cycles, the more carbohydrate energy is lost. Since the body can hold only a limited amount of carbohydrates in the muscles, it has to be constantly refilled during the workout like marathon runs, long-distance cycling, etc.

Energy gel products are a concentrated source of energy making the process of refilling the lost energy easier. Many energy gels are based on maltodextrin, which provides the necessary glucose to the blood while also providing an easily absorbable form of carbohydrates. For example, Fast&Up energy gels are made of 0.1% caffeine & 60% maltodextrin. Energy power boosters are always designed to be user-friendly, requiring no external help for consumption, and no other substitutes like water or soda to be added. Some of the benefits of energy gels are assistance in maximizing energy, replenishing electrolytes, and providing sufficient calories and more energy.

The global market witnessed a dip during Covid-19 because of the closure of non-essential manufacturing units, disruption in the supply chain, and overall reduced demand for the product. Since the world's focus had shifted to containing and managing the virus spread, almost all other industries marked some losses or loss in profit. However, the global market is showing signs of growth during the forecast period.

The global energy gel products market may grow to a significant rise amongst the general population towards living a healthy lifestyle due to various medical concerns or a general change in the way of living. As per a Mckinsey survey in 2021, almost 68% of survey respondents claimed that they prioritized their health more than they ever did before Covid-19. This change in the fitness industry is expected to propel the demand for energy gel products as well. Another main factor contributing to the global market increase is the rise in strategic decisions amongst the market players about the marketing of these products. The innovative methods adopted for increasing the sale of the energy gel items may aid the rise in the global market revenue.

The manufacturing complexities and raw material cost fluctuation may restrict the global market growth. However, the technological advancements in manufacturing and product ingredient are expected to provide growth opportunities. Nonetheless, the high demand & supply gap is projected to pose a challenge for global market expansion.

Global Energy Gel Products Market

The global energy gel products market is segmented by type, application, and region.

Based on type, the global market is segmented into vanilla, chocolate, and fruits. In 2021, the fruits energy gel products segment generated more than USD 300 million in revenues and may follow the same trend in the coming years. The growth in the fruit segment can be attributed to the availability of multiple fruit flavors along with the higher nutritive value of fruit-based energy gel products.

Based on application, the global market segments are medical store, convenience store, online store, and supermarket. Online stores may register the highest revenue during the forecast period because of the rising trend of online shopping, and the presence of multiple retailers on various social media and e-commerce platforms. The segment may grow with a CAGR of 9% by 2028.

North America is expected to generate the highest revenue in the global energy gel products market owing to the rise in initiatives undertaken by the government to encourage sports activity in the region. With over 20 million cycles sold in the USA alone, mountain bikes are the most popular form of cycling propelling the demand for energy gel items. The advanced economy of regions like the USA and Canada allows for them to manage the manufacturing complexities associated with the production of energy gel products thus aiding regional growth.

Asia-Pacific may also register significant growth during the forecast period because of the rising interest of international players to set up their manufacturing units in these regions owing to the availability of skilled labor and sufficient space for manufacturing centers.

The global energy gel products market is dominated by players like Gatorade, Clif Bar & Company, Hammer Nutrition Ltd, GU Energy Lab, EN-R-G Foods, Pharmavite LLC, LLC, Boom Nutrition Inc., and PowerBar/PowerGel.

Recent Development:

  • In July 2022, Protein Rebel launched a crowdfunding initiative to raise funds for the UK’s first maple syrup energy gel to be sold in the market known as Maple Ignite. The product is made of only 2 ingredients, sea salt, & pure Canadian maple syrup. With this initiative, the brand aims to rival industry-made energy gel products that lead to upset stomach or stomach aches.
  • In January 2020, GNC launched Climb Fuel Gel to meet the growing demand in the APAC region. With this launch, the company intends to expand the product range in its endurance brand called GNC Climb, and tap into growing markets like the Philippines, Australia, and Singapore. The product will provide quick nutrition for athletes who are into running or biking, with the main focus to provide energy, endurance, and recovery.

Browse the full Global Energy Gel Products Market By Application (Medical Store, Convenience Store, Online Store, and Supermarket), By Type (Vanilla, Chocolate, and Fruits) and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028. Report at

The global energy gel products market is segmented as follows:

By Application

  • Medical Store
  • Convenience Store
  • Online Store
  • Supermarket

By Type

  • Vanilla
  • Chocolate
  • Fruits

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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