Pet Shampoo Market Size, Share, Trends, Growth & Forecast 2034

Pet Shampoo Industry Perspective:

The global pet shampoo market size was worth around USD 4.58 billion in 2024 and is predicted to grow to around USD 7.98 billion by 2034 with a compound annual growth rate (CAGR) of roughly 5.70% between 2025 and 2034.

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Key Insights:

• As per the analysis shared by our research analyst, the global pet shampoo market is estimated to grow annually at a CAGR of around 5.70% over the forecast period (2025-2034)
• In terms of revenue, the global pet shampoo market size was valued at around USD 4.58 billion in 2024 and is projected to reach USD 7.98 billion, by 2034.
• The market is projected to grow at a significant rate due to the growing rate of pet adoption worldwide.
• Based on the product type, the chemical segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the application, the commercial segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Pet Shampoo Market: Overview

Pet shampoo is a type of cleanser used for cleaning a pet’s skin or coat. Pet shampoos are specially designed to meet the hygiene requirements of pet animals such as dogs, cats, and others. Pet shampoos are significantly different from shampoos designed for human use. For instance, according to industry research, pet shampoos are gentler taking into consideration the pH levels of pet skin. Moreover, regular use of pet shampoo facilitates the shinier and moisturized skin or body coat of the animals. In addition to this, pet shampoos can also be produced to treat certain skin conditions such as dandruff or itchy skin associated with animals.

During the forecast period, demand for pet shampoo is expected to continue to grow steadily due to the increasing rate of pet adoption worldwide. Additionally, growing awareness about effective pet care will facilitate improved market revenue in the long run. The industry players are expected to witness renewed growth opportunities in the form of increasing demand for organic and chemical-free pet shampoo products.

Additionally, e-commerce platforms are projected to emerge as a leading channel for improved revenue in the coming years. A major growth restricting factor for the industry players may emerge in the form of limited adoption in emerging markets and the high cost of premium products.

Pet Shampoo Market: Growth Drivers

Growing rate of pet adoption worldwide to promote market expansion during the forecast period

The global pet shampoo market is expected to be driven by the growing rate of pet adoption across the globe. According to Shelter Animals Count, the US registered more than 4 million adoptions of shelter animals in 2024. Similar reports were registered in other parts of the world as well. Recent trends suggest an increasing inclination toward adopting pets since they are known to have several health benefits for humans as well.

As per the National Institutes of Health (NIH), pet ownership can improve heart health, reduce stress, and also help children develop better social and emotional skills. Between 4th May 2025 to 10th May 2025, the American Veterinary Medical Association (AVMA) celebrated National Pet Week.

During the awareness-oriented drive, the agency aimed to highlight and encourage pet owners in the country to take measures around the joy, comfort, and mental health of pets. Such initiatives are likely to drive more people to adopt pets in the coming years. With the increase in the number of pet owners, the demand for pet shampoo is likely to grow.

Growing awareness about the importance of pet hygiene to fuel market expansion

In recent times, awareness related to the importance of maintaining pet hygiene has improved. Improper care of pets can lead to a variety of serious illnesses among animals. It may also lead to the spread of zoonotic diseases transmitted from pets to humans in the vicinity of the animals. Some of the common diseases observed in pets due to lack of hygiene and sufficient nutrition include dermatitis, parasitic infestations, fungal infections, and hot spots. Pet-to-human zoonotic diseases include conditions such as salmonellosis, ringworm, campylobacteriosis, cat scratch disease, and rabies, among others.

However, pet owners are becoming increasingly aware of the health impact of a lack of effective hygiene routines for animals. This has led to increased demand in the global pet shampoo market since it is an essential grooming product for all pets.

Pet Shampoo Market: Restraints

Limited adoption in specific markets affects overall market revenue in the long run

The global pet shampoo industry is projected to be restricted due to the limited adoption of the products in specific markets or consumer groups. For instance, emerging or socially-politically affected countries have limited pet adoption rates affecting demand for pet shampoo.

Moreover, a growing number of pet owners worldwide are increasingly investing in do-it-yourself (DIY) pet cleaning products further affecting the overall use of commercially made pet shampoo products.

Pet Shampoo Market: Opportunities

Increasing launch of new products in the market and special focus on organic solutions to generate growth opportunities

The global pet shampoo market is projected to generate growth opportunities due to the rising launch of new products in the market. Companies delivering pet shampoos are actively investing in using novel ingredients to meet pet hygiene-related needs. In addition to this, the surging adoption of chemical-free and organic pet shampoos is expected to open new avenues for growth for the industry players.

In May 2025, FurLife, a leading pet care brand specializing in plant-based and natural wellness products, announced the launch of FurLife™ Flea & Tick Spray for Dogs and Cats and FurLife™ Flea & Tick Shampoo for Dogs and Cats. These plant-based solutions are designed to deliver chemical-free treatment against ear mites, ticks, and fleas to pet companions.

Rising sale of products through e-commerce channels to facilitate new expansion possibilities

The rapid expansion of e-commerce channels and digital sales platforms will facilitate new and improved revenue opportunities for the industry players. Companies operating in the industry are increasingly investing in developing official websites and partnering with popular digital sales channels to improve business profits while reaching a higher consumer base. The growing integration of advanced technologies such as Artificial Intelligence (AI) aimed at improving website performance may work in the favor of the industry players.

Pet Shampoo Market: Challenges

High cost of premium products and dynamic regulatory frameworks to challenge market growth trends

The global industry for pet shampoo is expected to be challenged by the high cost of premium products such as organic shampoos. High expenditures related to novel pet shampoo can create affordability issues among potential customers. Additionally, the lack of standard regulations worldwide governing the pet shampoo sector may further inhibit the industry’s growth rate.

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Pet Shampoo Market: Report Scope

Pet Shampoo Market: Segmentation

The global pet shampoo market is segmented based on product type, animal type, application, and region.

Based on the product type, the global market segments are chemical and organic. In 2024, nearly 55% of the global revenue was dominated by the chemical segment due to the wider use of chemical ingredients containing wellness products for pets. However, during the forecast period, the organic segment is expected to grow at a higher CAGR. Improving awareness about the benefits of organic pet shampoo will help fuel the segmental demand rate.

Based on animal type, the global market divisions are cats, dogs, and others.

Based on the application, the global market is divided into commercial and household. In 2024, the highest revenue was generated by the commercial segment. The growing number of commercial pet grooming centers is helping fuel the segmental demand rate. Moreover, the residential demand for pet shampoo is also a considerable revenue generator as pet ownership continues to rise globally. The US registered an increase of more than 4% in the number of pet grooming facilities in 2024 as compared to 2023.

Pet Shampoo Market: Regional Analysis

North America to take the lead during the forecast period

The global pet shampoo market is expected to be driven by North America during the forecast period. The US will emerge as the highest revenue generator controlling a significant portion of the regional market share. According to industry research, the US has the highest number of pet adoption rates helping fuel demand for pet grooming products.

In addition to this, higher awareness about the significance of proper pet hygiene and maintenance of overall health will further facilitate regional revenue. Furthermore, the presence of several key players delivering innovative pet shampoo items will play a crucial role in shaping the regional growth trends.

In April 2025, Spectrum Brands, a leading provider of pet products, launched a new packaging solution for its FURminator® brand of pet grooming products. The company has launched a new squeeze packaging in collaboration with AeroFlexx for a self-sealing, spill-resistant, and next-generation container. The regional market growth rate will also be influenced by the surge in demand for organic pet shampoo as the preferences of pet owners continue to evolve.

Pet Shampoo Market: Competitive Analysis

The global pet shampoo market is led by players like:

• Veterinary Formula
• Earthbath
• TropiClean
• Oster
• Espree
• FURminator
• John Paul Pet (by Paul Mitchell)
• Pet Head (by Bed Head/TIGI)
• Vet’s Best
• Burt’s Bees for Pets
• Buddy Wash
• Nature’s Miracle
• SynergyLabs
• Wahl
• Hartz

The global pet shampoo market is segmented as follows:

By Product Type

• Chemical
• Organic

By Animal Type

• Cats
• Dogs
• Others

By Application

• Commercial
• Household

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa