Elderly Nutrition Guides Market Size, Share, Trends, Growth 2032

Elderly Nutrition Guides Industry Prospective:

The global elderly nutrition guides market size was worth around USD 23.64 billion in 2023 and is predicted to grow to around USD 41.77 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.53% between 2024 and 2032.

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Elderly Nutrition Guides Market: Overview

Elderly nutrition guides provide a means of information for the age-appropriate dietary needs of the elderly population. The nutritional needs of people depend on the age bracket they are currently in. For instance, younger adults require more calories and nutrition since their bodies are still growing.

However, with age, nutritional requirements change as the key focus is to avoid chronic conditions or other severe age-related medical conditions. For instance, medical professionals suggest a greater intake of vitamin D and calcium in people over 70 years.

Moreover, a fiber-based diet is recommended for elderly people since the food can be easily digested. On the other hand, high-salt foods, artificial sweeteners, processed meat, and fried food should be avoided by older citizens.

However, awareness regarding nutritional requirements for the elderly is at a relatively low level. Guides specializing in providing comprehensive information about recommended diet and nutrition intake are hence more effective in generating mass awareness. During the forecast period, the industry for elderly nutritional guides is expected to continue growing, driven by several factors, including the growing geriatric population.

Key Insights:

• As per the analysis shared by our research analyst, the global elderly nutrition guides market is estimated to grow annually at a CAGR of around 6.53% over the forecast period (2024-2032)
• In terms of revenue, the global elderly nutrition guides market size was valued at around USD 23.64 billion in 2023 and is projected to reach USD 41.77 billion by 2032.
• The elderly nutrition guides market is projected to grow at a significant rate due to the rising number of elderly people worldwide.
• Based on the application, the physical frailty segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the nutrition type, the multivitamins segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

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Elderly Nutrition Guides Market: Growth Drivers

Rising number of elderly people worldwide is a key market growth driver

The global elderly nutrition guides market is expected to grow due to the growing number of geriatric populations worldwide. The United Nations defines people over the age of 65 years as older citizens. However, the criteria for classification as a senior citizen may differ from one region to another depending on social and religious norms.

Several official reports indicate the aging population is rapidly growing worldwide. For instance, according to the United Nations Population Fund (UNFPA), India’s elderly population currently stands at 153 million. However, the number is expected to reach over 347 million by 2050. Japan has been witnessing a steady decline in the number of young people due to low reproduction rate.

As per official statistics, more than one-third of Japan’s current population qualifies in the geriatric segment. Similarly, other countries have also reported numbers indicating the rise in older people. Elderly nutrition guides can act as essential tools for older citizens to obtain information related to age-related nutritional requirements.

Rising cases of medical issues reported in older people will generate higher market revenue

Older age is often associated with several forms of medical conditions. Some of the most common medical issues reported in elderly people include osteoporosis, chronic obstructive pulmonary disease (COPD), cardiovascular diseases (CVDs), urinary incontinence, high blood pressure, diabetes, arthritis, and hearing loss.

According to UChicago Medicine, one in every third of people over 65 years is at risk of developing diabetes. Similarly, more than 70.01% of people over 60 years are diagnosed with high blood pressure.

In addition to this, in the majority of cases, older people are dependent on several types of medicines to manage multiple medical issues. The effectiveness of medicines is also greatly impacted by age since medicine absorption and distribution in older people is different from younger generations.

The rising rate of medical conditions among people over 60 years is expected to promote the demand for solutions available in the elderly nutrition guides market.

Elderly Nutrition Guides Market: Restraints

Difficulty in achieving medication adherence will limit the market’s expansion trend

The global elderly nutritional guides industry is expected to be restricted due to the problems faced in ensuring medicine adherence. Patients may be unwilling to stick to the diet and nutritional recommendations of the guide.

According to official statistics, more than 50.05% of older adults face difficulties in adhering to medication timelines. In such cases, the efficiency of elderly nutritional guides cannot be detected accurately, thus restraining the industry from growing further.

Elderly Nutrition Guides Market: Opportunities

Growing incorporation of telemedicine in the healthcare industry will generate more growth opportunities

The global elderly nutrition guides market is expected to generate more growth opportunities due to the rising incorporation of telemedicine in the healthcare infrastructure. Remote healthcare is especially popular among senior citizens since it allows them to access medical care from the comfort of their homes.

Moreover, patients with limited access to quality healthcare facilities can seek medical treatment from experts from remote locations. In March 2023, Royal Philips, a leading provider of health technology, announced the launch of Philips Virtual Care Management. The tool offers a comprehensive portfolio of novel solutions targeting healthcare seekers and providers. The introduction of telemedicine-enabling technologies, such as smart wearables, is encouraging people to seek remote medical care.

In August 2023, Bonatra, an emerging healthcare company, announced the launch of Wearable Smart Rings for monitoring essential health parameters. The global telemedicine industry was valued at more than USD 95 billion in 2023. During the forecast period, it is expected to grow at an exceptional rate with a rising adoption rate.

Elderly Nutrition Guides Market: Challenges

Diverse set of nutritional needs depending on several external factors will challenge the market expansion rate

The global elderly nutrition guides industry is expected to be challenged by the extreme diversity in nutritional requirements of the elderly population. These differences are influenced by several factors. For instance, nutritional needs may vary depending on the gender in the same age bracket.

Additionally, social, religious, and personal beliefs also play a crucial role in shaping the dietary requirements of the elderly population. A standard nutritional guide may not be suitable for the vastly diverse consumer group.

Elderly Nutrition Guides Market: Segmentation

The global elderly nutrition guides market is segmented based on application, distribution channel, nutrition type, and region.

Based on the application, the global market divisions are cancer, renal failure, obesity, cognitive decline, physical frailty, overall health, and others. In 2023, the highest demand was observed in the physical frailty segment. It is associated with several other clinical syndromes often caused by old age. Physical frailty is characterized by weight loss, weakness, slow speed of walking, muscle loss, and low energy. Over 10% of people over 60 years are physically frail as per market findings.

Based on distribution channels, the global elderly nutrition guides industry is divided into hospital pharmacies, retail medicine stores, and others.

Based on the nutrition type, the global market divisions are antioxidants, protein, lipids, fibers, multivitamins, and others. In 2023, the highest growth rate was observed in the multivitamins segment. They consist of a combination of essential vitamins and minerals required for the body to function properly. It helps prevent vitamin deficiency that can be caused due to age-related medical conditions. An average of 35% of people above 50 years consume multivitamins regularly.

Elderly Nutrition Guides Market: Report Scope

Elderly Nutrition Guides Market: Regional Analysis

North America to witness the highest growth during the projection period

The global elderly nutrition guides market will be led by North America during the projection period. The growing rate of the aging population in North American territories and improved access to basic medical care are the leading regional market growth drivers. In addition, health awareness in the US and Canada is significantly high due to an increasing number of wellness-related initiatives.

For instance, in May 2024, Canada witnessed the approval of two million Canadian senior citizens for the Canadian Dental Care Plan. Additionally, the proliferation of telemedicine in North America enjoys a significant growth rate. In July 2024, British Columbia, a Canadian region, announced the launch of the Long-term Care at Home program (LTC@Home) for senior citizens, allowing them to stay home and seek virtual medical services.

Asia-Pacific is expected to emerge as a significant market growth contributor. The sharp increase in the elderly population across Asian territories is fueling the demand for nutritional guides focusing on the diet and medicinal needs of the regional population. In September 2024, the Indian Union Cabinet approved health coverage for Indian citizens over 70 years of age. The decision is expected to benefit more than 4.49 crore families in the country.

Elderly Nutrition Guides Market: Competitive Analysis

The global elderly nutrition guides market is led by players like:

• Elderly Nutrition Program (ENP)
• Mead Johnson Nutrition
• The Good Life Nutrition
• ElderCare Nutrition Solutions
• Aging Nutrition Network
• Abbott Nutrition
• Senior Meal Delivery Service
• Hormel Health Labs
• Golden Harvest Meals
• Senior Nutrition Solutions
• Nutricia
• HealthPro Nutrition
• Meals on Wheels
• Beneo.

The global elderly nutrition guides market is segmented as follows:

By Application

• Cancer
• Renal Failures
• Obesity
• Cognitive Decline
• Physical Frailty
• Overall Health
• Others

By Distribution Channel

• Hospital Pharmacy
• Retail Medicine Store
• Others

By Nutrition Type

• Antioxidants
• Protein
• Lipids
• Iron
• Fibers
• Multi-Vitamins
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa