Global CBD-Infused Beverages Market Size, Share, Growth Analysis Report - Forecast 2034

CBD-Infused Beverages Market: Industry Perspective

The global CBD-infused beverages market size was worth around USD 4.29 Billion in 2024 and is predicted to grow to around USD 29.79 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 19.4% between 2025 and 2034.

The report analyzes the global CBD-infused beverages market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the CBD-infused beverages industry.

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CBD-Infused Beverages Market: Overview

CBD-infused beverages are extracted from a non-psychoactive component present in cannabis. Reportedly, non-psychoactive cannabis molecule is derived from marijuana as well as hemp plants. It is infused with water, beer, coffee, and tea. Furthermore, CBD-infused beverages possess the ability to minimize pain & anxiety and along with curing cognition & movement conditions. Other beneficial healing features of these beverages include effective digestion, toxin flushing, along with improving the immunity of the human body. It also helps in maintaining blood pressure, thereby minimizing the probability of heart ailment.

Key Insights

• As per the analysis shared by our research analyst, the global CBD-infused beverages market is estimated to grow annually at a CAGR of around 19.4% over the forecast period (2025-2034).
• Regarding revenue, the global CBD-infused beverages market size was valued at around USD 4.29 Billion in 2024 and is projected to reach USD 29.79 Billion by 2034.
• The CBD-infused beverages market is projected to grow at a significant rate due to Growing acceptance of CBD for wellness and stress relief drives market expansion. Legalization and product innovation in beverages support rising demand.
• Based on Product Type, the Beer segment is expected to lead the global market.
• On the basis of CBD Source, the Marijuana-Derived segment is growing at a high rate and will continue to dominate the global market.
• Based on the Grade, the Pharmaceutical Grade segment is projected to swipe the largest market share.
• By End Users, the Millennials segment is expected to dominate the global market.
• In terms of Distribution Channel, the Storefront Dispensaries segment is anticipated to command the largest market share.
• Based on region, North America is predicted to dominate the global market during the forecast period.

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CBD-Infused Beverages Market: Growth Factors

Awareness about health benefits will drive global market trends

The global CBD-infused beverages market growth is driven by the surging health benefits offered by it such as improved digestion, controlling obesity, and boosting immunity. Apart from this, they are gaining popularity among consumers, particularly in regions where hemp is grown sizably. The global market is expanding rapidly owing to its health and wellness features. Increasing availability of these products for athletes will embellish the global market trends.

Apart from this, they find a slew of applications in replenishment and hydration processes. They improve sports performance and hence are in demand in the sports medicine sector. Furthermore, the rise in the application of the product in skincare and for treating skin diseases has promoted global market penetration. New product launches will contribute majorly to the growth of the market in the near future. Citing an instance, in the first half of 2023, Sephora launched a skincare lotion including cannabidiol to its existing product line. Moreover, in the first quarter of 2023, Ulta Beauty declared that it would launch a new kind of cannabidiol-infused products, thereby contributing notably towards the global market proceeds.

CBD-Infused Beverages Market: Restraints

Strict laws controlling the purchase and sale of the product can hinder the global industry expansion

Strict government laws regulating the uses and consumption of the product can put brakes on the global CBD-infused beverages industry growth. Apart from this, a large number of countries have banned the production and application of cannabis owing to its illegal harvesting and supply without medical prescription. Moreover, large consumption of products can lead to intoxication and even affect the nervous system leading to paralysis and even death in humans and these have reduced its sale and purchase.

CBD-Infused Beverages Market: Opportunities

Escalating product needs due to rise in severe diseases will open new growth facets for the global market over 2023-2030

Growing product demand due to an increase in chronic disorders such as asthma, cancer, tuberculosis, and other health ailments in the people will open new growth opportunities for the global CBD-infused beverages market.

CBD-Infused Beverages Market: Challenges

Surge in the raw component prices can put a huge challenge for the global industry by 2030

Rise in the raw material and product costs due to restrictions in the production, sale, and purchase as well as a license for selling the product has created a big hurdle in the growth of the global CBD-infused beverages industry.

CBD-Infused Beverages Market: Segmentation

The global CBD-infused beverages market is sectored into product type, CBD type, and region.        

In type terms, the global CBD-infused beverages market is segregated into beer, tea, water, coffee, and juice segments. Furthermore, the beer segment, which accumulated nearly 45% of the global market revenue share in 2022, is predicted to register the highest CAGR in the forecasting years. The growth of the segment in the forecasting timeline can be owing to a rise in the demand and sale of CBD-infused beer in countries such as the U.S.

Based on the application, the global CBD-infused beverages industry is sectored into marijuana-derived and hemp-derived segments. Moreover, the hemp-derived segment, which garnered a huge share of the global industry in 2022, is anticipated to lead the global industry over the projected timeframe. The segmental growth over the assessment timeline can be subject to a rise in the harvesting of hemp plants in each nook and corner across the globe.   

CBD-Infused Beverages Market: Report Scope

CBD-Infused Beverages Market: Regional Analysis

North America is anticipated to retain numero uno position in the global CBD-infused beverages market over the expected timeframe

North America, which contributed about 55% of the global CBD-infused beverages market revenue in 2022, will be a leading region over the projected timespan. Furthermore, the regional market growth can be credited to the increase in the neurological as well as psychiatric ailments in the population of Canada and the U.S. Growing occurrence of chronic diseases such as cancer and tuberculosis will prompt the regional market expansion. Rise in the occurrence of respiratory illness in people of the region has enhanced product consumption, thereby driving the regional market trends.  

The European CBD-infused beverages industry is set to register the fastest CAGR in the next couple of years owing to the presence of key players in the region. Moreover, relaxation in rules over the purchase and sale of medicinal cannabis has further prompted the regional market demand. High levels of work stress and anxiety-related disorders witnessed in the adult population due to stress have culminated in massive product demand in European countries.

CBD-Infused Beverages Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the CBD-infused beverages market on a global and regional basis.

The global CBD-infused beverages market is dominated by players like:

• Tilray
• Canopy Growth Corporation
• Aurora Cannabis Inc.
• CannTrust
• Hexo
• VIVO Cannabis Inc.
• NewAge Inc.
• GW Pharmaceuticals plc.
• KANNAWAY LLC
• The Supreme Cannabis Company Inc.
• Curaleaf
• KAZMIRA
• CANNABIS Aphria
• The Cronos Group
• CURA CS LLC.
• Cannara
• CannazALL
• Dixie Brands
• Alkaline88
• and others.

The global CBD-infused beverages market is segmented as follows;

By Product Type

• Beer
• Tea
• Water
• Coffee
• Juice
• Others

By CBD Source

• Marijuana-Derived
• Hemp-Derived
• Others

By Grade

• Pharmaceutical Grade
• Food Grade

By End Users

• Millennials
• Gen Z
• Others

By Distribution Channel

• Storefront Dispensaries
• Convenience Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America