Beer Market - Global Industry Analysis

Beer Market By Product Type (Lager, Ale, Stout & Porter, Malt, and Others), By Packaging (Metal Can and Glass Bottles), By Category (Premium beer and Regular beer), By Distribution Channel (Off-trade channels and On-trade channels) and By Region – Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028

Published Date: 02-Mar-2022 Category: Food & Beverage Report Format : PDF Pages: 180 Report Code: ZMR-761 Status : Published

The global beer market was worth around USD 610.34 billion in 2021 and is estimated to grow to about USD 814.54 billion by 2028, with a compound annual growth rate (CAGR) of approximately 3.4 percent over the forecast period.

Description

Global Beer Market Industry Prospective:

The global beer market was worth around USD 610.34 billion in 2021 and is estimated to grow to about USD 814.54 billion by 2028, with a compound annual growth rate (CAGR) of approximately 3.4 percent over the forecast period. The report analyzes the beer market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the beer market.

Global Beer Market: Overview

Beer is among the most popular alcoholic drinks on the planet, it is an alcoholic drink produced by fermentation procedure. It is generally prepared from hops, water, and a variety of cereal grains such as rice, wheat, maize, and rye. Depending on the type and composition of the formulation, the alcohol percentage ranges from less than 3% to 40% alcohol by volume.

COVID-19 Impact:

The COVID-19 pandemic severely impacted the global beer market. To begin with, shut down of restaurants, bars, pubs, and wine shops to halt the spread of the infection significantly dropped the sale of beer in the world. Secondly, a slowdown in manufacturing processes due to supply chain restraints, raw materials, and labor shortages caused low product sales during the pandemic period. However, huge demand for beer around the world is likely to surge the market with the occurrence of pre-pandemic conditions in the market.

Beer Market: Growth Drivers

Growing preference for low alcoholic drinks may boost the beer consumption

Due to increased exposure and digitization, consumers' preferences and lifestyle choices have transformed in recent years. Alcohol has become a component of social relations as a result of urbanization and shifts in cultural viewpoints, as well as technical improvements. Due to a rise in disposable money and a demand for low-alcohol beverages, the beer business has gained popularity and social acceptance in recent years. The introduction of low- and no-alcohol beer variants, as well as online availability and convenience of delivery to doorsteps in some areas, are all moving the market forward. All these variables have played a crucial role in product diversity, clearing the path for low alcoholic beverages to arise.

Global beer market

Beer Market: Restraints

Strict rules and regulations imposed by many governments to sale and advertise alcoholic beverages may hamper the market growth.

Beer is an alcoholic beverage and if drank in excess, alcoholic beverages are known to be addicting as well as harmful to one's health. The rise in the number of people addicted to alcohol has been a major source of concern for governments across the world. As a result, several countries have enacted strict laws governing the sale and distribution of these items. Furthermore, advertising and promotion of such items are restricted, limiting the marketing tactics accessible to producers. Furthermore, several governments back campaigns and non-governmental organizations (NGOs) that oppose the consumption of such beverages. These variables will operate as key roadblocks to market expansion.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Beer Market: Opportunities

Crafted beers with bigger flavors and aromas offer a great opportunity for market expansion.

Major players are investing heavily in the development of craft beers that have different flavors and aromas to expand their consumer base and maintain a strong position in the market. With growing demand from millennials for such products, the market is expected to have beneficial opportunities for the growth of the global beer market during the forecast period.

Beer Market: Challenges.

Increasing trends for non-alcoholic beverages pose the biggest challenge for the beer market.

The beverage sector is continually undergoing huge transformations, especially with the rise of healthier parts of alcohol. Because consumers are becoming more aware of the considerable health concerns connected with alcohol usage, beverages that are low in alcohol content or devoid of alcohol are becoming more popular than typical alcoholic drinks. Non-alcoholic drinks is growing increasingly popular across the world, which is in line with shifting consumer attitudes on alcohol usage.

Beer Market: Segmentation

The global beer market is categorized based on product type, category, packaging, distribution channel, and region. The product type segment of the market comprises ale, malt, large, stout & porter, and others. Based on the category, the market is segregated into premium beer and regular beer. Among these, the regular beer segment holds nearly 60 percent share whereas, the premium beer segment is expected to grow at a rapid rate over the forecast period. By packaging, the global market is bifurcated into metal cans and glass bottles. The distribution channel segment of the market is categorized into off-trade channels and on-trade channels. Among these, off-trade channels hold a dominant share of the market.

Recent Developments

  • In April 2021, B9 Beverages, the Indian company behind the Bira 91 beer brand, announced the launch of a slew of new beers as well as the re-launch of numerous existing ones.
  • In March 2021, BrewDog, the world-famous Scottish beer brand, opens its first outlet in India.

Regional Landscape

Europe is expected to lead the global beer market with the market share touching 40 percent. Key factors such as large population of beer consumers, increasing beer consumption in the younger generation, and the presence of key beer manufacturers are fueling the market growth in European countries. Beer is an essential component of culture, tradition, and nutrition in all European countries. The European Union is one of the world's most important beer-producing areas. According to The Brewers of Europe, over 365,000 hectoliters of beer were consumed in 2019, made by over 11,050 brewers across Europe. The European beer business is a relatively diversified sector in terms of structure. It consists mostly of small and medium-sized businesses, such as microbreweries and breweries that operate on a local, regional, or national scale, as well as significant European brewers that are global leaders in their professions. Asia Pacific is the fastest-growing market for beer. The number of beer consumers is increasing rapidly, besides availability of a large number of products and sale channels are contributing to the speedy growth of the market in APAC.

Competitive Landscape

Key players with major market share operating in the global beer market include Heineken N.V., Diageo Plc, Carlsberg A/S, China Resources Breweries, Anheuser-Busch InBev, Beijing Yanjing Beer Group Corporation, Kirin Holdings Co. Ltd, Asahi Group Holdings Ltd, Boston Beer Company, and Molson Coors Beverage Company, among others.

The Global Beer market is segmented as follows:

Global Beer Market By Product Type

  • Ale

  • Malt
  • Large
  • Stout & porter
  • Others

By Category

  • Premium beer
  • Regular beer

By Packaging

  • Metal can
  • Glass bottle

By Distribution Channel

  • Off-trade channels
  • On-trade channels

By Region

  • North America

    • The U.S.
    • Canada
  • Europe
    • France 
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global beer market volume and revenue, 2014 - 2022 (Billion Hectoliters) (USD Billion)
    • 2.2. Global beer market: Snapshot
  • Chapter 3. Beer Market –Industry Analysis
    • 3.1. Beer : Market dynamics
    • 3.2. Value chain analysis
    • 3.3. Market drivers
      • 3.3.1. Global beer market drivers: Impact analysis
      • 3.3.2. Increasing demand for sea food
    • 3.4. Market restraints
      • 3.4.1. Global beer market restraints: Impact analysis
      • 3.4.2. Rising cost of raw material
    • 3.5. Opportunities
      • 3.5.1. High demand for conventional and functional beer
    • 3.6. Porter’s five forces analysis
      • 3.6.1. Bargaining power of suppliers
      • 3.6.2. Bargaining power of buyers
      • 3.6.3. Threat from new entrants
      • 3.6.4. Threat from new substitutes
      • 3.6.5. Degree of competition
    • 3.7. Market attractiveness analysis
      • 3.7.1. Market attractiveness analysis by product segment
      • 3.7.2. Market attractiveness analysis by production segment
      • 3.7.3. Market attractiveness analysis by category segment
      • 3.7.4. Market attractiveness analysis by packaging segment
      • 3.7.5. Market attractiveness analysis by regional segment
  • Chapter 4. Global Beer Market – Competitive Landscape
    • 4.1. Global Beer : Company Market Share (subject to data availability)
    • 4.2. Global beer market: Raw material analysis
    • 4.3. Strategic Development
      • 4.3.1. Acquisitions & Mergers
      • 4.3.2. New Technologies Launch
      • 4.3.3. Agreements, Partnerships, Collaborations and Joint Ventures
      • 4.3.4. Research and Development, Technologies and Regional Expansion
    • 4.4. Product Portfolio
  • Chapter 5. Global Beer Market – Product Segment Analysis
    • 5.1. Global beer market: Product overview
      • 5.1.1. Global beer market volume share by Product, 2016 and 2022
    • 5.2. Light Beer
      • 5.2.1. Global light beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 5.3. Strong Beer
      • 5.3.1. Global strong beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 6. Global Beer Market – Production Segment Analysis
    • 6.1. Global beer market: Production overview
      • 6.1.1. Global beer market volume share by Production, 2016 and 2022
    • 6.2. Micro Breweries
      • 6.2.1. Global micro breweries market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 6.3. Macro Breweries
      • 6.3.1. Global macro breweries market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 7. Global Beer Market – Category Segment Analysis
    • 7.1. Global beer market: Category overview
      • 7.1.1. Global beer market volume share by Category, 2016 and 2022
    • 7.2. Premium
      • 7.2.1. Global premium market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 7.3. Super Premium
      • 7.3.1. Global super premium market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 7.4. Normal
      • 7.4.1. Global normal market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 8. Global Beer Market – Packaging Segment Analysis
    • 8.1. Global beer market: Packaging overview
      • 8.1.1. Global beer market volume share by Packaging, 2016 and 2022
    • 8.2. Canned
      • 8.2.1. Global canned beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 8.3. Bottled
      • 8.3.1. Global bottled beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
    • 8.4. Draught
      • 8.4.1. Global draught beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
  • Chapter 9. Global Beer Market – Regional Segment Analysis
    • 9.1. Global beer market: Regional overview
      • 9.1.1. Global beer market volume share, by region, 2016 and 2022
    • 9.2. North America
      • 9.2.1. North America beer market volume, by Product, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.2. North America beer market revenue, by Product, 2014 – 2022, (USD Billion)
      • 9.2.3. North America beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.4. North America beer market revenue, by Production, 2014 – 2022, (USD Billion)
      • 9.2.5. North America beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.6. North America beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.2.7. North America beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.2.8. North America beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.2.9. U.S.
        • 9.2.9.1. U.S. beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.2.9.2. U.S. beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.2.9.3. U.S. beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.2.9.4. U.S. beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.2.9.5. U.S. beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.2.9.6. U.S. beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.2.9.7. U.S. beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.2.9.8. U.S. beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.3. Europe
      • 9.3.1. Europe beer market volume, by Product, 2014 – 2022 (Billion Hectoliters)
      • 9.3.2. Europe beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.3.3. Europe beer market volume, by Production, 2014 – 2022 (Billion Hectoliters)
      • 9.3.4. Europe beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.3.5. Europe beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.3.6. Europe beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.3.7. Europe beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.3.8. Europe beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.3.9. UK
        • 9.3.9.1. UK beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.3.9.2. UK beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.3.9.3. UK beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.3.9.4. UK beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.3.9.5. UK beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.9.6. UK beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.3.9.7. UK beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.9.8. UK beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.3.10. France
        • 9.3.10.1. France beer market volume, by Product, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.2. France beer market revenue, by Product, 2014 – 2022, (USD Billion)
        • 9.3.10.3. France beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.4. France beer market revenue, by Production, 2014 – 2022, (USD Billion)
        • 9.3.10.5. France beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.6. France beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.3.10.7. France beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.10.8. France beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.3.11. Germany
        • 9.3.11.1. Germany beer market volume, by Product, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.2. Germany beer market revenue, by Product, 2014 – 2022, (USD Billion)
        • 9.3.11.3. Germany beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.4. Germany beer market revenue, by Production, 2014 – 2022, (USD Billion)
        • 9.3.11.5. Germany beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.6. Germany beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.3.11.7. Germany beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.3.11.8. Germany beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.4. Asia Pacific
      • 9.4.1. Asia Pacific beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
      • 9.4.2. Asia Pacific beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.4.3. Asia Pacific beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
      • 9.4.4. Asia Pacific beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.4.5. Asia Pacific beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.4.6. Asia Pacific beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.4.7. Asia Pacific beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.4.8. Asia Pacific beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.4.9. China
        • 9.4.9.1. China beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
          9.4.9.2. China beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.4.9.3. China beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.9.4. China beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.4.9.5. China beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.9.6. China beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.4.9.7. China beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.9.8. China beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.4.10. Japan
        • 9.4.10.1. Japan beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.10.2. Japan beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.4.10.3. Japan beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.10.4. Japan beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.4.10.5. Japan beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.10.6. Japan beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.4.10.7. Japan beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.10.8. Japan beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.4.11. India
        • 9.4.11.1. India beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.11.2. India beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.4.11.3. India beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.4.11.4. India beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.4.11.5. India beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.11.6. India beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.4.11.7. India beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.4.11.8. India beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.5. Latin America
      • 9.5.1. Latin America beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
      • 9.5.2. Latin America beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.5.3. Latin America beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
      • 9.5.4. Latin America beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.5.5. Latin America beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.5.6. Latin America beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.5.7. Latin America beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.5.8. Latin America beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
      • 9.5.9. Brazil
        • 9.5.9.1. Brazil beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
        • 9.5.9.2. Brazil beer market revenue, by Product, 2014 – 2022 (USD Billion)
        • 9.5.9.3. Brazil beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
        • 9.5.9.4. Brazil beer market revenue, by Production, 2014 – 2022 (USD Billion)
        • 9.5.9.5. Brazil beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
        • 9.5.9.6. Brazil beer market revenue, by Category, 2014 – 2022, (USD Billion)
        • 9.5.9.7. Brazil beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
        • 9.5.9.8. Brazil beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
    • 9.6. Middle East and Africa
      • 9.6.1. Middle East and Africa beer market volume, by Product, 2014 – 2022 ( Billion Hectoliters)
      • 9.6.2. Middle East and Africa beer market revenue, by Product, 2014 – 2022 (USD Billion)
      • 9.6.3. Middle East and Africa beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters)
      • 9.6.4. Middle East and Africa beer market revenue, by Production, 2014 – 2022 (USD Billion)
      • 9.6.5. Middle East and Africa beer market volume, by Category, 2014 – 2022, ( Billion Hectoliters)
      • 9.6.6. Middle East and Africa beer market revenue, by Category, 2014 – 2022, (USD Billion)
      • 9.6.7. Middle East and Africa beer market volume, by Packaging, 2014 – 2022, ( Billion Hectoliters)
      • 9.6.8. Middle East and Africa beer market revenue, by Packaging, 2014 – 2022, (USD Billion)
  • Chapter 10. Company Profile
    • 10.1. Anheuser-Busch InBev
      • 10.1.1. Overview
      • 10.1.2. Financials
      • 10.1.3. Product portfolio
      • 10.1.4. Business strategy
      • 10.1.5. Recent developments
    • 10.2. SABMiller
      • 10.2.1. Overview
      • 10.2.2. Financials
      • 10.2.3. Product portfolio
      • 10.2.4. Business strategy
      • 10.2.5. Recent developments
    • 10.3. Heineken
      • 10.3.1. Overview
      • 10.3.2. Financials
      • 10.3.3. Product portfolio
      • 10.3.4. Business strategy
      • 10.3.5. Recent developments
    • 10.4. Carlsberg
      • 10.4.1. Overview
      • 10.4.2. Financials
      • 10.4.3. Product portfolio
      • 10.4.4. Business strategy
      • 10.4.5. Recent developments
    • 10.5. China Resources Enterprise
      • 10.5.1. Overview
      • 10.5.2. Financials
      • 10.5.3. Product portfolio
      • 10.5.4. Business strategy
      • 10.5.5. Recent developments
    • 10.6. Boston Beer
      • 10.6.1. Overview
      • 10.6.2. Financials
      • 10.6.3. Product portfolio
      • 10.6.4. Business strategy
      • 10.6.5. Recent developments
    • 10.7. Tsingtao Brewery
      • 10.7.1. Overview
      • 10.7.2. Financials
      • 10.7.3. Product portfolio
      • 10.7.4. Business strategy
      • 10.7.5. Recent developments
    • 10.8. Oettinger
      • 10.8.1. Overview
      • 10.8.2. Financials
      • 10.8.3. Product portfolio
      • 10.8.4. Business strategy
      • 10.8.5. Recent developments
    • 10.9. Molson Coors
      • 10.9.1. Overview
      • 10.9.2. Financials
      • 10.9.3. Product portfolio
      • 10.9.4. Business strategy
      • 10.9.5. Recent developments
    • 10.10. Diageo
      • 10.10.1. Overview
      • 10.10.2. Financials
      • 10.10.3. Product portfolio
      • 10.10.4. Business strategy
      • 10.10.5. Recent developments
    • 10.11. Modelo
      • 10.11.1. Overview
      • 10.11.2. Financials
      • 10.11.3. Product portfolio
      • 10.11.4. Business strategy
      • 10.11.5. Recent developments
    • 10.12. Yanjing Beer
      • 10.12.1. Overview
      • 10.12.2. Financials
      • 10.12.3. Product portfolio
      • 10.12.4. Business strategy
      • 10.12.5. Recent developments

Table Of Figures

List of Figures


1. Market research process
2. Market research methodology
3. Global beer market volume and revenue, 2016 - 2022 (Billion Hectoliters) (USD Billion) 
4. Porter’s Five Forces analysis for beer market
5. Beer : Market attractiveness analysis, by product segment
6. Beer : Market attractiveness analysis, by production segment
7. Beer : Market attractiveness analysis, by category segment
8. Beer : Market attractiveness analysis, by packaging segment
9. Beer : Market attractiveness analysis, by region segment
10. Company market share analysis, 2014
11. Global beer market volume share, by Product, 2016 and 2022 
12. Global light beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
13. Global strong beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion) 
14. Global beer market volume share, by Production, 2016 and 2022 
15. Global micro breweries market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
16. Global macro breweries market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
17. Global beer market volume share, by Category, 2016 and 2022 
18. Global premium market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
19. Global super premium market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
20. Global normal beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion) 
21. Global beer market volume share, by packaging, 2016 and 2022 
22. Global canned beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
23. Global bottled beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
24. Global draught beer market, 2014 – 2022 (Billion Hectoliters) (USD Billion)
25. Global beer market volume share, by region, 2016 – 2022


Table Of Tables

List of Tables

1. Beer market: Market snapshot                                                            
2. Product type of beer market 
3. Drivers of global beer market: Impact analysis 
4. Restraints of global beer market: Impact analysis 
5. North America beer market volume, by Product, 2014 - 2022 (Billion Hectoliters) 
6. North America beer market revenue, by Product, 2014 - 2022 (USD Billion) 
7. North America beer market volume, by Production, 2014 - 2022 (Billion Hectoliters) 
8. North America beer market revenue, by Production, 2014 - 2022 (USD Billion) 
9. North America beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
10. North America beer market revenue, by Category, 2014 - 2022 (USD Billion) 
11. North America beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
12. North America beer market revenue, by Packaging, 2014 - 2022 (USD Billion) 
13. U.S. beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
14. U.S beer market revenue, by Product, 2016 - 2022 (USD Billion) 
15. U.S. beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
16. U.S. beer market revenue, by Production, 2014 – 2022 (USD Billion)
17. U.S. beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
18. U.S. beer market revenue, by Category, 2014 - 2022 (USD Billion) 
19. U.S. beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
20. U.S. beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
21. Europe beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
22. Europe beer market revenue, by Product, 2016 - 2022 (USD Billion) 
23. Europe beer market volume, by Production, 2014 – 2022 (Billion Hectoliters) 
24. Europe beer market revenue, by Production, 2014 – 2022 (USD Billion)
25. UK beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
26. UK beer market revenue, by Product, 2016 - 2022 (USD Billion)
27. UK beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
28. UK beer market revenue, by Production, 2014 – 2022 (USD Billion) 
29. UK beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
30. UK beer market revenue, by Category, 2014 - 2022 (USD Billion) 
31. UK beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
32. UK beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
33. France beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
34. France beer market revenue, by Product, 2016 - 2022 (USD Billion) 
35. France beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters) 
36. France beer market revenue, by Production, 2014 – 2022, (USD Billion)
37. France beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
38. France beer market revenue, by Category, 2014 - 2022 (USD Billion) 
39. France beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
40. France beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
41. Germany beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
42. Germany beer market revenue, by Product, 2016 - 2022 (USD Billion) 
43. Germany beer market volume, by Production, 2014 – 2022, ( Billion Hectoliters) 
44. Germany beer market revenue, by Production, 2014 – 2022, (USD Billion)
45. Germany beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
46. Germany beer market revenue, by Category, 2014 - 2022 (USD Billion) 
47. Germany beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
48. Germany beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
49. Asia-Pacific beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
50. Asia-Pacific beer market revenue, by Product 2016 - 2022 (USD Billion) 
51. Asia-Pacific beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
52. Asia-Pacific beer market revenue, by Production, 2014 – 2022 (USD Billion)
53. Asia-Pacific beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
54. Asia-Pacific beer market revenue, by Category, 2014 - 2022 (USD Billion) 
55. Asia-Pacific beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
56. Asia-Pacific beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
57. China beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
58. China beer market revenue, by Product, 2016 - 2022 (USD Billion) 
59. China beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
60. China beer market revenue, by Production, 2014 – 2022 (USD Billion)
61. China beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
62. China beer market revenue, by Category, 2014 - 2022 (USD Billion) 
63. China beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
64. China beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
65. Japan beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
66. Japan beer market revenue, by Product, 2016 - 2022 (USD Billion) 
67. Japan beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
68. Japan beer market revenue, by Production, 2014 – 2022 (USD Billion)
69. Japan beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
70. Japan beer market revenue, by Category, 2014 - 2022 (USD Billion) 
71. Japan beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
72. Japan beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
73. India beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
74. India beer market revenue, by Product, 2016 - 2022 (USD Billion) 
75. India beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
76. India beer market revenue, by Production, 2014 – 2022 (USD Billion)
77. India beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
78. India beer market revenue, by Category, 2014 - 2022 (USD Billion) 
79. India beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
80. India beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
81. Latin America beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
82. Latin America beer market revenue, by Product - 2020 (USD Billion)
83. Latin America beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
84. Latin America beer market revenue, by Production, 2014 – 2022 (USD Billion)
85. Latin America beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
86. Latin America beer market revenue, by Category, 2014 - 2022 (USD Billion) 
87. Latin America beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
88. Latin America beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
89. Brazil beer market volume, by Product, 2016 - 2022 (Billion Hectoliters) 
90. Brazil beer market revenue, by Product - 2020 (USD Billion)
91. Brazil beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
92. Brazil beer market revenue, by Production, 2014 – 2022 (USD Billion)
93. Brazil beer market volume, by Category, 2014 - 2022 (Billion Hectoliters) 
94. Brazil beer market revenue, by Category, 2014 - 2022 (USD Billion) 
95. Brazil beer market volume, by Packaging, 2014 - 2022 (Billion Hectoliters) 
96. Brazil beer market revenue, by Packaging, 2014 - 2022 (USD Billion)
97. The Middle East and Africa beer market volume, by Product, 2016 - 2022 (Billion Hectoliters)
98. The Middle East and Africa beer market revenue, by Product - 2020 (USD Billion)  
99. The Middle East and Africa beer market volume, by Production, 2014 – 2022 ( Billion Hectoliters) 
100. The Middle East and Africa beer market revenue, by Production, 2014 – 2022 (USD Billion)
101. The Middle East and Africa  beer market volume, by category, 2014 - 2022 (billion hectoliters) 
102. The Middle East and Africa  beer market revenue, by category, 2014 - 2022 (usd billion) 
103. The Middle East and Africa  beer market volume, by packaging, 2014 - 2022 (billion hectoliters) 
104. The Middle East and Africa  beer market revenue, by packaging, 2014 - 2022 (USD billion)

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Beer market. Zion Research has collected and analyzed key data belong to the global Beer market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Beer across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Beer industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Beer market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Beer is an alcoholic beverage usually made from malted cereal grain such as barley and is flavored by adding hops. Fermentable carbohydrates, such as wheat, rice, and maize, are added to produce different styles as well as flavors. Beer is one the oldest brewed and consumed beverages in the world with ever increasing demand from across the globe. Beer is most common alcoholic beverage preferred among both the genders. As a result of changing lifestyle, beer is globally seen as an alcoholic luxury beverage.

The global beer market is expected to witness substantial growth within the forecast period. The market is mainly driven by changing lifestyle coupled with increasing disposable income across the globe. Moreover, an increase in a number of local breweries is expected to propel the market growth in the near future. However, heavy taxation and increase in legal regulations coupled along with health issues may hinder the market growth over the forecast period. Nonetheless, high demand for beer among emerging economies especially in Asia Pacific region is expected to open up new growth avenues in the near future.

Global-Beer-Market_011

Based on product type, beer is classified as the light beer and strong beer. The demand for light beer is on rising due to rising in a number of female alcohol consumers especially in the age group of 21 to 30 years. The market for light beer is expected to grow at the fastest CAGR during the forecast period. Light beer is increasingly being preferred by the consumer due to its low calorie and low alcohol content. 

Breweries manufacturing beer can be either microbreweries or macro breweries based on the manufacturing capacity and size of the breweries.  As a result of ease of setting up, microbreweries are expected to register noticeable growth during the forecast period. Based on category, beer can be classified as premium, super premium and normal. Consumers are increasingly opting to experiment with locally produced premium as well as super premium international beer varieties. Thus, these two segments are expected to grow at a noticeable growth rate during the forecast period. Premium beer segment is projected to grow at the highest CAGR during the forecast period.

Based on packaging, global beer market can be segmented into canned, bottled and draught beer. In line with the growing sales of beers, such as sales, new and flavored drinks in bottles are showing immense growth. However, with this acceleration, canned brews are projected to give intense competition to bottled and draught beer.

The beer market was dominated by Asia Pacific and it held largest revenue share in 2016. Asia-Pacific region is expected to grow at the highest growth rate during the forecast period. There has been a significant increase in the demand for beer in the developing countries of Asia-Pacific region. Changing lifestyle is primarily driving beer market in this region. Asia Pacific was followed by Europe and North America in terms of revenue in 2016. Europe and North America are expected to show moderate growth during the forecast period due to increase in a number of legal regulations and increasing health concerns. Latin America is another key regional market and is expected to witness substantial growth within the forecast period.

Key players present in this market include Anheuser-Busch InBev, SABMiller, Heineken, Carlsberg, China Resources Enterprise, Boston Beer, Tsingtao Brewery, Oettinger, Modelo, Molson Coors, Diageo, Yanjing Beer among others.

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FrequentlyAsked Questions

Growing preference for low alcoholic drinks may boost beer consumption is majorly driving the global beer market. Due to a rise in disposable money and a demand for low-alcohol beverages, the beer business has gained popularity and social acceptance in recent years. The introduction of low- and no-alcohol beer variants, as well as online availability and convenience of delivery to doorsteps in some areas, are all moving the market forward. all these variables have played a crucial role in product diversity, clearing the path for low alcoholic beverages to arise.

According to the Zion Market Research report, the global beer market was worth about 610.34 (USD billion) in 2021 and is predicted to grow to around 814.54 (USD billion) by 2028, with a compound annual growth rate (CAGR) of around 3.4 percent.

Europe is expected to lead the global beer market with the market share touching 40 percent. Key factors such as large population of beer consumers, increasing beer consumption in the younger generation, and the presence of key beer manufacturers are fueling the market growth in European countries. Beer is an essential component of culture, tradition, and nutrition in all European countries. The European Union is one of the world's most important beer-producing areas. According to The Brewers of Europe, over 365,000 hectoliters of beer were consumed in 2019, made by over 11,050 brewers across Europe.

Key players with major market share operating in the global beer market include Heineken N.V., Diageo Plc, Carlsberg A/S, China Resources Breweries, Anheuser-Busch InBev, Beijing Yanjing Beer Group Corporation, Kirin Holdings Co. Ltd, Asahi Group Holdings Ltd, Boston Beer Company, and Molson Coors Beverage Company, among others.

 

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