Rising Use Of Social Media Among Kids Is Fueling The Development Of The Global Parental Control Software Market

23-Aug-2018 | Zion Market Research

Parental control software comprise of functions that assist guardians and parents keep an eye on their kid’s employment of other smart devices including mobile phones. Parental control software are developed to secure and protect kids from online threats, such as explicit content, cyber bullying, overuse of Internet-linked gadgets, and violence. In addition to this, parental control software are employed to monitor SMSs & calls, block websites, and also set screen times. Parental control software also sport an innovative tech by which parents can keep an eye on their kid’s live location, so that they are aware of their precise location.

The primary factor which is boosting the parental control market is an elevation in the employment of social media websites by kids. Social media websites such as WhatsApp, Facebook, Twitter, Snapchat, Instagram, and many more can be connected together for consumers to cross-post. However, social media channels also have some drawbacks, such as cyber bullying, sexting, depression, and anti-social behavior. As a result of this, social media websites are concurrently elevating the employment of parental control software for guardians to mentor and monitor their kids’ social media misuse and online activities.

The market for parental control software in North America is anticipated to see the biggest development in the global market. This is due to the rising acceptance of tablets and handsets by kids in the region, paired with the extension of the business of Internet services operators in the area.

New features launched by the market players is also one of the reasons that is drawing parents to accept the parental control software. For instance, in June 2018, TeenSafe, a well-know player in the global market, launched some new features to its software that offers monitoring services, location tracking, and many more functions.

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