Energy Drink Market - Global Industry Analysis

Global Energy Drink Market: Overview

Energy drink refers to the beverage containing a high concentration of stimulants, including guarana, ginseng, caffeine, and others. It improves the mental alertness and physical performance of the human body. Energy drinks may or may not be carbonated. These drinks are unique sports drinks that can effectively substitute electrolytes and water after and during physical activity. They are different from brewed tea and coffee, comprising few ingredients, and are decaffeinated. The energy drink manufacturers say that the product will improve the energy levels. Energy drinks are a broad part of non-alcoholic and soft drinks beverages, including non-carbonated package drinks, caffeinated beverages, ready-to-drink beverages, tea & coffee, bottled water, carbonated drinks, fruit & vegetable juices, and other functional beverages. Approximately 15% of newly introduced beverages in the market claim to be natural energy drinks with no added sugar.

Report Scope:

Global Energy Drink Market: Growth Factors

The global energy drink market is projected to reach $68.1 billion with a healthy CAGR of 7.1 % during the forecast period. Energy drinks claim to be a perfect sports drink for gamers and e-players as their major ingredient is caffeine. Energy drinks have made a significant shift from niched products to the fastest-growing product in the beverage market. This transformation in the energy drink further supports the market due to the growing awareness among people regarding its health and fitness. However, natural energy drinks are gaining more popularity among health enthusiasts. The drinks are becoming more promising and adventurous, thereby the trend of 'demand for more' is breaking the boundaries and offering a multisensory drinking experience to consumers. Furthermore, the disposable income of the people along with the rapid urbanization is another primary factor accelerating the growth of the global energy drink market. The erratic & long working hours and surging trend of frequent social gathering are further fostering the trend of energy drink consumption globally. The outbreak of the Covid-19 pandemic has shut down the fitness club and other sporting avenues, thereby restricting the movements. But consumers are still opting for home workouts leading to the growing consumption of energy drinks among people thereby the market is expected to witness a speedy recovery in the forthcoming years.

Global Energy Drink Market: Segmentation

The global energy drink market can be segmented into the distribution channel, packaging, type, end-user, and region.

By distribution channel, the market can be segmented into online retail stores, convenience stores, specialty stores, supermarkets, and other distribution channels.

By packaging, the market can be segmented into cans and bottles.

By end-users, the market can be segmented into teenagers, adults, and kids. The adult segment accounts for the largest share in the global energy drink market due to the high consumption of energy among adults to maintain a healthy lifestyle.

By type, the market can be segmented into non-alcoholic and alcoholic. The non-alcoholic segment accounts for the largest share in the global energy drink market due to the fact it enhances cognitive and physical performance. Additionally, the caffeine in non-alcoholic energy drinks offers elevated mood, improved memory, and increased alertness.

Global Energy Drink Market: Regional analysis

North America accounts for the largest share in the global energy drink market due to the wide availability of energy drinks on diverse platforms ranging from online sales to modern trade channels. Furthermore, the high penetration of retail sales will further promulgate the growth of the regional market.

Asia Pacific is expected to be the fastest-growing region in the global energy drink market due to the growing health concerns among people and the rising number of health enthusiasts.

Global Energy Drink Market: Competitive Players

Some of the significant players in the global energy drink market are The Coca-Cola Company, Suntory Holdings Limited, Rockstar, Inc, Red Bull, Pepsico, Inc, National Beverage Corp, Monster Energy Company, Living Essentials, LLC, and Dr. Pepper Snapple Group, Inc.

Global Energy Drink Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.