Global Hair Styling Product Market Is Expected To Reach Around USD 27.37 Billion By 2026

06-Jun-2019 | Zion Market Research

Zion Market Research has published a new report titled “Hair Styling Product Market by Product Type (Shampoo, Conditioner, Gel/Wax, Spray, Cream, Dryer, Straightener, and Others) and by Distribution Channel (Offline and Online): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2026”. According to the report, the global hair styling product market accounted for USD 18.92 billion in 2018 and is expected to reach USD 27.37 billion by 2026, at a CAGR of around 4.72% between 2019 and 2026.

The growing hair care and styling consciousness are expected to be the major factor driving the global hair styling products market development in the years ahead. Moreover, the rising awareness about various hair styling products coupled with easy availability on e-commerce websites has also been aiding the growth of the hair styling products market globally. Increasing disposable income, emerging fashion trends, and growing scalp-related diseases are also supporting the global hair styling product market. However, the lack of standardization of products that can later cause side-effects, high demand for low priced products, and the intense competition from market local players that offer products at competitive prices to the customers may restrain the future growth of the global hair styling product market. Alternatively, technological advancements and ample room for innovation are expected to provide growth opportunities to the key players in the hair styling product market over the upcoming years.

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Browse the full “Hair Styling Product Market by Product Type (Shampoo, Conditioner, Gel/Wax, Spray, Cream, Dryer, Straightener, and Others) and by Distribution Channel (Offline and Online): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2026” Report at https://www.zionmarketresearch.com/report/hair-styling-products-market

Global Hair Styling Product Market

By product type, the global hair styling product market is segmented into shampoo, conditioner, gel/wax, spray, cream, dryer, straightener, and others. The gel/wax segment is expected to grow significantly over the forthcoming years, as more and more men are using gels/wax to style their hair and beards. Additionally, the use of gels/wax is likely to see notable growth in the future as well. On the basis of the distribution channel, the market includes offline and online. The rise of e-commerce websites and their growing usage have registered remarkable growth due to technological advancements and digitalization, which, in turn, has worked as a catalyst for online buying of hair styling products. These e-commerce websites have provided a platform to convert potential customers into customers by channelizing impulse buying. The online distribution channel is expected to register a remarkable growth over the forthcoming timeframe, due to the ability to operate efficiently in terms of ease, saving time, and discounts and offers.

North America is one of the leading regions for hair styling product market globally, due to high per capita income. The end-users in North America prefer quality hair styling products, which, in turn, increases the demand for premium-priced hair styling products in the region. Moreover, the technological developments in the region are expected to further drive the North American hair styling product market in the years ahead. The Asia Pacific hair styling market is expected to witness significant growth in the future, owing to the growing demand for hair styling products, particularly by the fashion-aware youth in the region.

Some key players operating in the global hair styling product market are Amway, Schwarzkopf Professional, Johnson & Johnson, Kao Corporation, L’OREAL, Oriflame Cosmetics, OLVEA Group, Procter & Gamble, Revlon, Shandong Baisheng Biotechnology, Shiseido Company, and Unilever.

This report segments the global hair styling product market as follows:

Global Hair Styling Product Market: Product Type Analysis

  • Shampoo
  • Conditioner
  • Gel/Wax
  • Spray
  • Cream
  • Dryer
  • Straightener
  • Others

Global Hair Styling Product Market: Distribution Channel Analysis

  • Offline
  • Online

Global Hair Styling Product Market: Regional Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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