POP Display Market Is Estimated To Grow Due To Higher Brand Visibility Needs And The Adoption Of Digital Displays

The global POP display market size was worth around USD 13.71 billion in 2023 and is predicted to grow to around USD 28.72 billion by 2032, with a compound annual growth rate (CAGR) of roughly 8.56% between 2024 and 2032.

Point-of-purchase (POP) display systems are retail marketing tools designed to place products strategically and promote them through floor stands, counter displays, and interactive digital signage setups. New developments include augmented reality features for immersive product demonstrations to engage customers. The use of advanced materials, eco-friendly packaging options, and modular designs has made displays stronger while lowering environmental impact. These improvements give retailers better brand visibility, more chances for impulse buying, and improved shopping experiences for customers through effective merchandising solutions.

Browse the full “POP Display Market By Sales Channel (Departmental Stores, Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, and Others), By Material (Glass, Plastic Sheet, Foam Board, Corrugated Board, and Metal), By Product Type (Clip Strip, Dump Bin Display, Pallet Display, Gravity Feed Display, Floor Display, Counter Display, and Others), By Application (Automotive, Electronics, Printing & Stationery, Pharmaceuticals, Cosmetics & Personal Care, Food & Beverages, and Others), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2024 - 2032”- Report at https://www.zionmarketresearch.com/report/pop-display-market

The growth of the global POP display industry is primarily driven by increasing retail competition for consumer attention, growing emphasis on experiential marketing strategies, and rising adoption of omnichannel retail approaches across various sectors.

Market Growth Factors

Several factors are propelling the expansion of the POP display market.

• Sales conversion improvement: Placing products at checkout areas and busy spots boosts impulse buying and increases revenue through effective visual displays and strong customer engagement methods.
• Brand awareness enhancement: Eye-catching displays create memorable brand experiences, improve product visibility, and differentiate products from competitors through creative design and interactive elements.
• Cost-effective marketing solution: Point of purchase displays provide targeted advertising at the decision-making moment, offering a higher return on investment compared to traditional advertising channels and mass media campaigns.

Restraints

• Space limitations: Limited retail floor space restricts display placement, while crowded environments can lower display impact and affect customer movement and shopping experience.
• Seasonal demand fluctuations: Many display campaigns are seasonal or temporary, causing irregular demand that disrupts manufacturing schedules and inventory planning for display producers.

POP Display Market: Report Scope

Market Segmentation

The POP display market can be segmented by material type, display type, application, end-user industry, and region.

Based on material type, the POP display market is divided into cardboard and paperboard displays, plastic and acrylic units, metal display systems, wood and composite materials, and fabric-based installations. Cardboard and paperboard displays are expected to lead the market during the forecast period due to their cost-effectiveness, flexibility in customization, and recyclable material properties.

Based on display type, the POP display industry is categorized into floor-standing units, counter-top displays, hanging and ceiling installations, wall-mounted systems, and interactive digital displays. Floor-standing units lead the market due to their high visibility potential, large product capacity, and versatility for various retail environments and promotional campaigns.

Based on application, the market is classified into product launches and promotions, seasonal marketing campaigns, brand awareness initiatives, cross-selling opportunities, and inventory clearance events. Product launches and promotions lead the market as they require immediate consumer attention and create urgency for purchase decisions through compelling visual presentations.

Based on end-user industry, the point of purchase display market is segmented into food and beverage retail, consumer electronics stores, cosmetics and personal care outlets, pharmaceutical chains, and automotive parts retailers. Food and beverage retail holds the largest market share due to high product turnover rates, frequent promotional activities, and strong impulse purchase behavior in grocery and convenience store environments.

North America leads the global POP display market because of its advanced retail infrastructure, modern consumer marketing strategies, and high investment in visual merchandising solutions. The region boasts a mature retail market and a strong focus on enhancing customer experience. New display technologies and creative marketing methods support ongoing market growth. The presence of big retail chains and major display producers has secured market leadership across North American commercial sectors. A strong focus on eco-friendly packaging and digital integration is also shaping the future of point of purchase marketing in the region.

Key Market Players

Leading companies operating in the global POP display market include:

• M&M Merchandisers
• Georgia-Pacific
• Lantech
• Smurfit Kappa
• Packaging Corporation of America
• Pop Displays USA
• Display Wizard
• Creative Displays Now
• Menasha Packaging
• Boxtopia
• International Paper
• Franklin Display
• The O'Hara Company
• U.S. Corrugated
• Quad/Graphics

Recent Developments

• In July 2025, The Royal Group (TRG) acquired Trans World Marketing, a leading provider of custom permanent retail displays, expanding its in-store display design and delivery capabilities.

The global POP display market is segmented as follows:

By Sales Channel

• Departmental Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Others

By Material

• Glass
• Plastic Sheet
• Foam Board
• Corrugated Board
• Metal

By Product Type

• Clip Strip
• Dump Bin Display
• Pallet Display
• Gravity Feed Display
• Floor Display
• Counter Display
• Others

By Application

• Automotive
• Electronics
• Printing & Stationery
• Pharmaceuticals
• Cosmetics & Personal Care
• Food & Beverages
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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