Oat Milk Market Is Expected To Grow Due To Plant-Based Diet Adoption And Lactose Intolerance Awareness During The Forecast Period

The global oat milk market size was worth around USD 5.64 billion in 2023 and is predicted to grow to around USD 12.86 billion by 2032, with a compound annual growth rate (CAGR) of roughly 9.60% between 2024 and 2032.

Oat milk is a plant-based milk alternative made by blending soaked oats with water and then straining the mixture to create a smooth, creamy liquid used for drinking and cooking. The production process involves selecting high-quality oats, using enzymes to break down starches, adding vitamins and minerals for nutritional value, including optional flavors, and packaging the final product in refrigerated or shelf-stable formats. Companies offer multiple varieties, such as original, vanilla, chocolate, barista blends for coffee, and certified organic options. Many consumers choose oat milk for its suitability for individuals with lactose intolerance, its suitability for vegan diets, its environmental benefits, and its naturally sweet, creamy taste. It performs well in coffee, cereal, smoothies, baked goods, and everyday cooking needs. Nutritional fortification often includes calcium, vitamin D, vitamin B12, and other nutrients to match dairy milk profiles. Quality guidelines ensure smooth consistency, flavor stability, reduced separation, and accurate nutrient levels for a dependable and enjoyable product experience.

Browse the full “Oat Milk Market By Format (Refrigerated and Shelf-Stable), By Flavor (Flavored and Natural), By Product Type (Reduced Fat and Regular/Full Fat), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2024 - 2032​” Report at https://www.zionmarketresearch.com/report/oat-milk-market

The growth of the global oat milk industry is primarily driven by increasing vegan and flexitarian diet adoption, rising lactose intolerance diagnosis rates, and growing environmental sustainability consciousness among consumers.

Market Growth Factors

Several factors are propelling the expansion of the oat milk market.

• Plant-based diet trend acceleration: Growing interest in vegan, vegetarian, and flexitarian lifestyles increases demand for oat milk as consumers reduce dairy intake for health, ethical, and environmental reasons while seeking simple, nutritious alternatives.
• Coffee shop menu integration: Wider availability of oat milk in cafes and major coffee chains increases consumer awareness and trial, supported by barista-style formulations created to steam, foam, and blend smoothly in espresso beverages.
• Environmental awareness growth: Rising concern about dairy farming’s environmental footprint, including emissions, water use, and land demand, encourages consumers to choose plant-based options, with oats requiring fewer natural resources than dairy production.

Restraints

• Price premium challenges: Oat milk usually costs more than dairy milk, which may limit adoption among budget-focused consumers who prioritize low prices over plant-based benefits, especially in sensitive markets or economic slowdowns.
• Ingredient recall concerns: Occasional recalls linked to contamination risks or undeclared allergens can weaken consumer trust and harm brand reputation. In contrast, some consumers question the processing steps and added ingredients used in commercial oat milk products.

Oat Milk Market: Report Scope

Market Segmentation

The oat milk market can be segmented by product type, distribution channel, packaging format, application, and region.

Based on product type, the market is segregated into original unflavored oat milk, flavored varieties, organic certified products, barista blend formulations, and fortified nutritional options. Original unflavored oat milk is expected to maintain a significant market share during the forecast period due to its versatility across multiple uses and appeal to consumers.

Based on distribution channel, the oat milk market is divided into supermarkets and hypermarkets, health food stores, online retail platforms, convenience stores, and food service establishments. Supermarkets and hypermarkets are expected to lead the market during the forecast period due to their extensive reach and consumer preference for purchasing plant-based milk.

Based on packaging format, the oat milk industry is classified into carton packaging, bottle packaging, single-serve formats, bulk containers, and aseptic shelf-stable packaging. Carton packaging leads the market due to its widespread adoption across industries and recyclability benefits.

Based on application, the market is categorized into direct consumption beverages, coffee and tea preparations, cereal and breakfast uses, cooking and baking applications, and smoothie ingredients. Direct consumption of beverages accounts for the largest share of the market, driven by primary use as a drinking beverage, replacing dairy milk in daily routines.

Europe leads the global oat milk market because the region pioneered commercial oat milk development, with early Swedish brands gaining strong consumer trust and creating a foundation for rapid growth. High environmental awareness across Europe encourages consumers to choose plant-based products that support sustainability. Well-established vegan and vegetarian communities provide a large, ready market for dairy alternatives. Widespread coffee culture makes oat milk easily accessible in cafes and chains across major cities, thereby increasing daily use. Strong retail networks ensure that oat milk is available in mainstream supermarkets, not just health-focused stores. Supportive regulations promote plant-based labeling and nutritional clarity, helping buyers make informed choices. A long history of dairy consumption makes the shift to milk alternatives easier for many households. Effective marketing highlights health and environmental benefits, while increasing awareness of lactose intolerance encourages more consumers to try oat milk.

Key Market Players

Leading companies operating in the global oat milk market include:

• Califia Farms
• Goodmylk
• Elmhurst 1925
• Chobani
• Laird Superfood
• Planet Oat
• So Delicious
• Minor Figures
• Oatsome
• Nestlé (Oat Well)
• Oatly
• Rude Health
• Sparq
• Silk
• Mooala

Recent Developments

• In July 2025, Califia Farms expanded its oat milk barista range in the UK with new pistachio and hazelnut oat barista blends designed for café-style lattes.
• In September 2025, Oatly announced a seasonal hot cocoa oat drink launching in the US at Whole Foods Market, featuring a plant-based creamy texture and added vitamins.
• In December 2025, Planet Oat launched a White Chocolate Raspberry oat milk creamer in partnership with Emily in Paris, blending plant-based oat milk with themed flavoring.

The global oat milk market is segmented as follows:

By Format

• Refrigerated
• Shelf-Stable

By Flavor

• Flavored
• Natural

By Product Type

• Reduced Fat
• Regular/Full Fat

​By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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