Mushroom Drinks Market To Grow With Rising Demand For Functional Beverages

The global mushroom drinks market size was worth around USD 4.72 billion in 2023 and is predicted to grow to around USD 7.67 billion by 2032, with a compound annual growth rate (CAGR) of roughly 5.70% between 2024 and 2032.

Mushroom drinks are beverages infused with extracts from functional mushroom varieties like reishi, chaga, lion's mane, cordyceps, and turkey tail. These products use the adaptogenic, immune-supporting, and cognitive-enhancing properties of medicinal mushrooms to create wellness-focused beverages. Recent advances in formulation technology have improved taste profiles, shelf life, and bioavailability of mushroom compounds, making these products consumer-friendly.

Browse the full “Mushroom Drinks Market By Product (Mushroom Tea, Mushroom Coffee, Mushroom Elixirs, and Others), By Form (Powder and Liquid), By Distribution Channel (Online Channels, Specialty Stores, Supermarkets & Hypermarkets, Convenience Stores, and Others), And By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2024 - 2032”- Report at https://www.zionmarketresearch.com/report/mushroom-drinks-market

The global mushroom drinks industry is primarily driven by growing consumer preference for natural health solutions, expanding functional beverage categories, rising interest in plant-based alternatives to coffee and energy drinks, and increasing scientific validation of mushroom health benefits.

Market Growth Factors

Several factors are fueling the expansion of the mushroom drinks market.

• Mainstream wellness adoption: Functional mushroom beverages are moving beyond niche health stores into conventional retail channels and café menus.
• Product diversification: Manufacturers are creating innovative formats, including ready-to-drink options, concentrates, powders, and mushroom coffee blends to appeal to consumer preferences.
• Scientific substantiation: Ongoing research validating the health claims of various mushroom species is strengthening consumer confidence in these products.

Restraints

• Taste barriers: The earthy flavor profiles of mushroom extracts can be challenging for new consumers, requiring significant formulation expertise.
• Education requirements: Consumers lack familiarity with different mushroom varieties and their specific benefits, necessitating substantial marketing investment.

Mushroom Drinks Market: Report Scope

Market Segmentation

The mushroom drinks market can be segmented by type, product type, product form, distribution channel, and region.

Based on mushroom type, the market is divided into reishi, chaga, cordyceps, lion's mane, turkey tail, and others. Reishi leads the market owing to its long history in traditional medicine systems and extensive research supporting its immune-modulating properties.

Based on product type, the mushroom drinks market is segmented into mushroom coffee, mushroom tea, mushroom elixirs, and others. Mushroom coffee leads the segment due to its popularity as a healthier alternative to traditional coffee, offering functional benefits like improved focus and reduced jitters, while appealing to health-conscious consumers seeking familiar beverage formats.

Based on product form, the mushroom drinks industry is categorized into ready-to-drink beverages, powders, concentrates, and tinctures. Ready-to-drink beverages represent the largest segment due to their convenience factor and accessibility for consumers new to the category.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, health food stores, online retail, cafés and specialty beverage shops, and direct sales. Online retail is expected to lead the market during the forecast period due to expanded product selection and educational content availability.

North America dominates the global mushroom drinks market due to high consumer awareness of functional foods, a well-established natural products industry, and a strong wellness culture. The region features numerous innovative startup brands pioneering new mushroom formulations and experienced beverage manufacturers adapting to emerging trends. Health-conscious consumers in this region are willing to pay premium prices for functional benefits, while sophisticated marketing campaigns effectively communicate complex health propositions to mainstream audiences. The presence of major distribution networks accelerates product availability across retail and e-commerce channels. Rising interest in adaptogens and holistic health is further fueling regional demand.

Key Market Players

Leading companies operating in the global mushroom drinks market include:

• Rasa
• Four Sigmatic
• Mushroom Cups
• VitaCup
• MUD\WTR
• Laird Superfood
• Everyday Dose
• FreshCap
• Odyssey Elixir
• RYZE
• Joe'y
• ReNude
• Dirtea
• Teeccino
• Clevr

 Recent Developments

• In February 2025, Four Sigmatic launched an expanded line of mushroom-infused sparkling beverages featuring adaptogenic blends targeted at specific wellness needs, including focus, relaxation, and immune support.
• In June 2024, Artizan Coffee Roasters launched the first USDA Organic Mushroom Coffee Capsules, combining organic coffee with functional mushrooms to enhance cognitive benefits.

The global mushroom drinks market is segmented as follows:

By Product

• Mushroom Tea
• Mushroom Coffee
• Mushroom Elixirs
• Others

By Form

• Powder
• Liquid

By Distribution Channe

• Online Channels
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience Stores
• Others

By Region

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa

About Us:

Zion Market Research is an obligated company. We create futuristic, cutting-edge, informative reports ranging from industry reports, the company reports to country reports. We provide our clients not only with market statistics unveiled by avowed private publishers and public organizations but also with vogue and newest industry reports along with pre-eminent and niche company profiles. Our database of market research reports comprises a wide variety of reports from cardinal industries. Our database is been updated constantly in order to fulfill our clients with prompt and direct online access to our database. Keeping in mind the client’s needs, we have included expert insights on global industries, products, and market trends in this database. Last but not the least, we make it our duty to ensure the success of clients connected to us—after all—if you do well, a little of the light shines on us.

Contact Us:

Zion Market Research
244 Fifth Avenue, Suite N202
New York, 10001, United States
Tel: +49-322 210 92714
USA/Canada Toll-Free No.1-855-465-4651
Email: sales@zionmarketresearch.com
Website: https://www.zionmarketresearch.com