Global Facial Cleanser Market Is Predicted to Grow Around USD 8.271 Billion By 2030

31-May-2023 | Zion Market Research

The global facial cleanser market size was worth around USD 2.15 Billion in 2022 and is predicted to grow to around USD 8.27 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 5.41% between 2023 and 2030.

Global Facial Cleanser Market Size

The facial cleanser industry is a sub-segment of the larger beauty and skincare sector that deals with the production and distribution, and sale of facial cleansing products. They are formulated to remove dirt, oil, makeup, and impurities from the face, providing a fresh and clean canvas for subsequent skincare routines. The industry includes a wide range of products offered by millions of brands including domestic and international players. The products cater to various skin types, concerns, and preferences. The facial cleanser market revolves around commercial and personal use of the products and includes revenue generated from businesses like spas, salons, beauty clinics, and dermatology clinics. There are several factors that influence the industry's growth trajectory. Some of these issues allow positive growth while certain reasons may restrict market expansion.

The global facial cleanser market is projected to grow owing to the rising disposable income of the consumer group. With the increasing industrialization and commercialization, the employment rate across several countries has grown over the years. Furthermore, there is a rising number of dual-income families which allows more people to spend on personal care products such as facial cleansers.

In addition to this, the rising impact of the beauty and cosmetics industry has led to several changes in beauty standards which are further strengthened by growing urbanization and more people being aware of the importance of self-care or personal hygiene. The growing shift toward natural and organic products is expected to create massive revenue streams as more people are preferring chemical-free products due to the potential side effects.

Several domestic and regional players have entered this segment by incorporating traditionally used products for skincare such as cleansers and other items. The facial cleanser market is also anticipated to benefit from the growing sales in the men-grooming segment which is relatively new but has gained higher momentum in the last few years. Other factors such as the growing reach of e-commerce business, adoption of strategic partnerships for marketing and advertising activities, along with rapid investments in innovation could also aid higher growth in the industry.

The global facial cleanser industry also deals with several growth restrictions. One of the primary concerns is the higher price sensitivity of the product. This is because consumers may not be comfortable with spending large amounts of money on facial cleansers. This is especially applicable to rural areas or countries with economic turmoil. Moreover, with the presence of low-priced variants, the market for luxury items may witness limited growth. Other issues like environmental concerns, cultural preferences or regional variation, and a growing number of people with skin allergies could also lead to restrained growth in the industry.

Global Facial Cleanser Market

The rising hold of e-commerce businesses could provide more growth opportunities while the constantly changing consumer preference may challenge market growth.

The global facial cleanser market is segmented based on product type, end-user, type, distribution channel, and region.

Based on product type, the global market segments are solvent-based cleanser, foam type cleanser, no foam cleanser, face cream, face oil, and collagen type cleanser.

Based on end-user, the facial cleanser industry segments are commercial and personal. The market generated the highest revenue in the commercial segment. These are establishments that offer beauty or skincare services such as spas, salons, beauty clinics, and dermatology clinics. They tend to purchase personal care products such as facial cleansers in bulk or large quantities to meet the requirements of a wide range of clients. Furthermore, they use only professional-grade products which cost higher than other commercially available items. While personal end-users collectively represent a larger consumer base, their purchases are typically smaller compared to the bulk orders made by commercial establishments. L'Oreal's skincare segment generated close to 35% of its total revenue in 2019.

Based on type, the global market segments are efficacy type, scrub type, and normal type.

Based on distribution channel, the facial cleanser industry segments are offline, online, and others. The online segment dominated the industry growth in 2022 and may continue the same trend in the coming years. The growth is mainly a result of the growing hold of e-commerce websites since they can reach a larger range of consumers and are beneficial to the brand as well as the consumers. For instance, users have access to more products on the same website. These e-commerce portals also offer several incentive programs such as discounts, complementary products, and smaller-sized. Such factors have led to increased use of online sales platforms for the sale of personal care items. Nykaa, an Indian online platform that deals with the sale of grooming products, registered a jump of 33% in terms of consolidated revenue in April 2023.

The global facial cleanser market is projected to witness the highest growth in Asia-Pacific led by an established and well-recognized market for advanced facial care. Products from these countries have made international marks and South Korean skincare is adopted by people across the globe due to its science-based approach. China’s growing middle-income families and India’s rising dual-income groups along with the presence of nearly 50% of the world’s population in these two countries is crucial to the regional market growth.

North America may generate a significantly high share due to better product awareness along with the availability of almost all international brands in the regions of the US and Canada. Moreover, skincare concerns such as anti-aging, acne, and sensitive skin drive product innovation and marketing strategies which in turn impacts the revenue scale in the country.

Europe is known for its stringent regulatory standards in the beauty industry, influencing product formulations and marketing claims, and may register a steady growth rate.

Browse the full “Facial Cleanser Market By Product Type (Solvent-Based Cleanser, Foam Type Cleanser, No Foam Cleanser, Face Cream, Face Oil, Collagen Type Cleanser), By End-User (Commercial and Personal), By Type (Efficacy Type, Scrub Type, and Normal Type), By Distribution Channel (Offline, Online, and Others), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2023 – 2030. Report at

Recent Developments:

  • In September 2021, Dabur, an Indian fast-moving consumer goods (FMCG) company, announced its entry into the face wash category by extending the Vatika brand in this segment
  • In January 2020, Billie Inc. a company that deals with clean body care products, was acquired by Procter & Gamble
  • In October 2019, Medimix, an ayurvedic skincare product seller, announced its intention to relaunch the company’s ‘skinfit’ segment of facial cleanser

The global facial cleanser market is led by players like:

  • Neutrogena
  • Cetaphil
  • Olay
  • Dove
  • Clinique
  • La Roche-Posay
  • Kiehl's
  • Shiseido
  • Aveeno
  • Mario Badescu
  • The Body Shop
  • Estée Lauder
  • Dermalogica
  • Bioderma
  • Garnier
  • Murad
  • Nivea
  • Simple
  • Fresh
  • Origins
  • Tatcha
  • Philosophy
  • Elemis
  • Drunk Elephant
  • Sunday Riley 

The global facial cleanser market is segmented as follows:

By Product Type

  • Solvent-Based Cleanser
  • Foam Type Cleanser
  • No Foam Cleanser
  • Face Cream
  • Face Oil
  • Collagen Type Cleanser

By End-User

  • Commercial
  • Personal

By Type

  • Efficacy Type
  • Scrub Type
  • Normal Type

By Distribution Channel

  • Offline
  • Online
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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