Cannabidiol (CBD) Vape Juice Market is expected to reach $74 billion with a CAGR of nearly 59% by the end of 2032

The global cannabidiol (CBD) vape juice market size was evaluated at $3 billion in 2023 and is slated to hit $74 billion by the end of 2032, with a CAGR of nearly 59% between 2024 and 2032.

Cannabidiol (CBD) vape juice is a liquid product containing CBD extract, designed for use in electronic vaporizing devices, offering fast effects, easy consumption, and potential wellness benefits. It comes in full-spectrum formulations, broad-spectrum blends, CBD isolate products, flavored options, and nicotine-free versions, appealing to health-conscious users looking for alternative ways to consume CBD. Recent advancements have focused on improving extraction purity, testing carrier liquids for safety, enhancing flavor formulations, and using third-party laboratories to verify potency. These improvements have made products safer, increased transparency in labeling, offered more flavor choices, and built consumer trust, while ensuring compliance with regulatory standards.

Browse the full “Cannabidiol (CBD) Vape Juice Market By Product Type (Full-Spectrum CBD, Broad-Spectrum CBD, and CBD Isolate), By Flavor (Herbal Flavors, Fruit Flavors, and Dessert Flavors), By Strength (Low-Strength, High-Strength, and Medium-Strength), By Distribution Channel (Dispensaries, Specialty Stores, Online Retailers, and Convenience Stores), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2024 - 2032”- Report at https://www.zionmarketresearch.com/report/cannabidiol-cbd-vape-juice-market

The growth of the global cannabidiol vape juice industry is primarily driven by increasing acceptance of CBD products for wellness purposes, rising awareness of potential therapeutic benefits, and an expanding legal framework in multiple jurisdictions permitting CBD use.

Market Growth Factors

Several factors are propelling the expansion of the cannabidiol vape juice market.

• Wellness trend adoption: Consumers are incorporating CBD vaping into their daily wellness routines, attracted by reported benefits for stress relief and relaxation without psychoactive effects.
• Rapid bioavailability advantage: Vaping delivers CBD compounds directly to the bloodstream through lung absorption, providing a faster onset of effects compared to oral consumption methods.
• Product innovation growth: Manufacturers are developing diverse flavor profiles and customizable potency options, appealing to both new users and experienced consumers seeking variety.

Restraints

• Regulatory uncertainty: Inconsistent legal frameworks across different regions create market confusion and limit distribution channels, affecting business expansion and consumer access.
• Safety perception concerns: Public health discussions about vaping safety and reported adverse events have raised consumer hesitation despite CBD being non-intoxicating.

Cannabidiol (CBD) Vape Juice Market: Report Scope

Market Segmentation

The cannabidiol vape juice market can be segmented by product type, CBD concentration, flavor category, distribution channel, end-user, and region.

Based on product type, the market is divided into full-spectrum CBD vape juice, broad-spectrum formulations, and CBD isolate products. Broad-spectrum formulations are expected to dominate the market during the forecast period due to their balance of multiple cannabinoids without THC content concerns.

Based on CBD concentration, the cannabidiol vape juice market is segmented into low potency products, medium strength options, and high concentration formulations. Medium-strength options are expected to lead the market during the forecast period due to their suitability for regular users seeking effective doses.

Based on flavor category, the cannabidiol vape juice industry is categorized into fruit flavors, menthol and mint varieties, dessert-inspired options, natural hemp flavor, and unflavored products. Fruit flavors lead the market due to their broad appeal and ability to mask the natural hemp taste for new consumers.

Based on distribution channel, the cannabidiol vape juice market is segregated into specialty CBD stores, online retail platforms, vape shops, and dispensaries. Online retail platforms lead the market, as they offer discreet purchasing, extensive product selection, and competitive pricing, along with the convenience of home delivery.

Based on end-user, the market is classified into recreational users, wellness-focused consumers, and medical patients. Wellness-focused consumers hold the largest market share due to growing interest in natural health solutions and stress management alternatives.

North America leads the global cannabidiol (CBD) vape juice market because of supportive cannabis laws, a strong CBD industry, and high consumer awareness of cannabinoid products. The region has numerous licensed manufacturers that adhere to strict production and testing standards. They use advanced extraction methods, maintain clean manufacturing facilities, and conduct ongoing research to develop new products. Growing acceptance of alternative wellness products and interest in natural remedies encourage CBD vaping for personal health. More specialized stores and trained staff are also helping consumers learn about and access these products. Continuous industry advocacy and quality certification programs are further setting safety standards and building trust in the market.

Key Market Players

Leading companies operating in the global cannabidiol vape juice market include:

• Hemp Bombs
• British Hemp Company
• VaporFi
• Endoca
• Cibdol
• Essentia Pura
• OneLove
• Formula Swiss
• Savage CBD
• Koi CBD
• Juicy Dutch
• Stronglife
• Le petit vapoteur
• Mary’s Hemp Farm
• JustCBD
• ERTH WELLNESS
• NU-X CBD
• Hemplucid
• CBDfx

Recent Developments

• In April 2025, the U.S. Supreme Court unanimously upheld the FDA's decision to reject applications to market fruit- and dessert-flavored e-cigarette liquids, citing their appeal to young people and associated health risks. This ruling affects flavored CBD vape products.
• In September 2025, shares of cannabis companies rose following U.S. President Donald Trump's endorsement of cannabidiol's potential benefits in senior healthcare, positively impacting the CBD industry, including the vape segment.

The global cannabidiol (CBD) vape juice market is segmented as follows:

By Product Type

• Full-Spectrum CBD
• Broad-Spectrum CBD
• CBD Isolate

By Flavor

• Herbal Flavors
• Fruit Flavors
• Dessert Flavors

By Strength

• Low-Strength
• High-Strength
• Medium-Strength

By Distribution Channel

• Dispensaries
• Specialty Stores
• Online Retailers
• Convenience Stores

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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