19-Oct-2021 | Zion Market Research
Major companies in the Content Analytics Market are Google Inc., Microsoft Corporation, IBM Corporation, SAS Institute, SAP SE, Oracle Corporation, Adobe Systems Inc., Verint Systems, Hewlett Packard Enterprise, OpenText Corporation, Clarabridge Inc. and Nice Systems Ltd. among others. These players are set to bolster the development of the global Content Analytics Market.
According to analysts at Zion Market Research, the global Content Analytics market accounted for USD 3,601.9 Million in 2020 and is expected to reach USD 19,061.8 Million by 2028, growing at a CAGR of 23.4% from 2021 to 2028.
This review is based on a report by Zion Market Research, titled “Content Analytics Market By Deployment Mode (On-premise Deployment and Cloud-based Deployment), By Application (Text Analytics, Social Media Analytics, Web Analytics, Speech Analytics and Others), By End-use Industry (Banking, Financial Services and Insurance, Healthcare and Life Sciences, Telecommunications and IT, Consumer Goods and Retail, Media and Entertainment and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028.”
Increasing Demand for Competitive Intelligence and Advanced Analytics to Enhance Growth
The global Content Analytics market is experiencing massive growth in the Content Analytics for competitive intelligence and advanced analytics; this is anticipated to boost the global market growth.
In addition, rising demand in SMEs for the Content Analytics in order to enhance the productivity of the firms also influences the global Content Analytics market growth. Escalating demand for cloud-based Content Analytics in a large number of enterprises also boosts the global market growth.
Concurrence of text analytics accompanied with growing demand and big data for real-time Content Analytics is anticipated to drive the global Content Analytics market.
Generation of Tremendous Amount of Content to Assist North America Growth
North America is dominating the global Content Analytics Market. This dominance can be attributed to the tremendous amount of content generated from a wide range of industries, technological advancements and increased adoption of IoT (Internet of Things), ML (Machine Learning) and AI (Artificial Intelligence).
Industries like Banking, Financial Services and Insurance, Healthcare and Lifesciences, Education and Research, Retail and Telecommunication among others, generate enormous amount of content in the form of images, videos, texts and web interactions. With the rise of these sectors in the region, there is an increase in the amount of content generated as well. This increases the demand for Content Analytics and enhances the market for Content Analytics in the region.
Browse the full “Content Analytics Market By Deployment Mode (On-premise Deployment and Cloud-based Deployment), By Application (Text Analytics, Social Media Analytics, Web Analytics, Speech Analytics and Others), By End-use Industry (Banking, Financial Services and Insurance, Healthcare and Life Sciences, Telecommunications and IT, Consumer Goods and Retail, Media and Entertainment and Others), and By Region: Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028.” Report at https://www.zionmarketresearch.com/report/content-analytics-market
Furthermore, countries like the US and Canada are undergoing rapid digitalization and thus, enhancing the demand for web analytics as well as social media analytics.
The Global Content Analytics Market is segmented as follows:
By Deployment Mode
By End-use Industry
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