Baby Drinks Market To Record Lucrative Growth, Revenue To Surge To US$ 42.35 Billion by 2023

17-Sep-2018 | Zion Market Research

With the presence of a large pool of participants, the global baby drinks market is displaying a highly competitive business landscape, finds a new research report by Zion Market Research (ZMR). Holle baby food GmbH, Mead Johnson Nutrition Company LLC, Friesland Campina, Nestle, Dano Food, Dana Dairy Group Ltd, Orhei-Vit, and Freed Foods Incorporation are some of the key vendors of baby drinks across the world. These players across baby drinks market are focusing aggressively on innovation, as well as on including advanced technologies in their existing products. Over the coming years, they are also expected to take up partnerships and mergers and acquisitions as their key strategy for business development, states the baby drinks market study.

This review is based on a report by Zion Market Research, titled Baby Drinks Market by Type (Infant Formula and Baby Juice) and By Distribution Channel (Hypermarkets/ Supermarket, Pharmacy/ Medical Stores, Specialty Stores and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017 - 2023.”- Report at

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Citing an instance, in May 2017, American Academy of Pediatrics (AAP) recommended to parents to avoid providing their children with fruit juice during first year after their birth. Reports claimed that the organization advised parents to provide either breast milk or infant formula to their children as the nutrients till six months of age.

Global  Baby Drinks Market

As estimated in this report, the global baby drinks market stood at US$ 22.64 billion in 2017. Witnessing a tremendous rise during the period from 2017 to 2023, the revenue in this market is expected to reach US$ 42.35 billion by the end of the forecast period. The main types available in this baby drinks market are infant formula, baby juice, and baby electrolyte. Among the three, the demand for infant formula is relatively higher and the trend is anticipated to remain so over the next few years, notes the research report.

Huge Demand For Nutritious Diet For Children To Enlarge Market Size

“Awareness pertaining to baby drinks and tremendous increase in the population base of working women is anticipated promote baby drinks market trends across the globe,” says the author of this study. Apart from this, increase in the birth rate and diminishing mortality rates witnessed in countries such as India and China are likely to propel the progression of baby drinks market over the years to come. In addition, escalating need for easy nutrition for babies along with rise in the purchasing capacities of the consumers will enhance the scope of baby drinks market in the forthcoming years.

Massive Presence Of Women Population To Support APAC’s Regional Dominance

Regionally, Asia Pacific has been leading the worldwide baby drinks market and is anticipated to continue on the dominant position in the years to come, states the baby drinks market study. The presence of working female population observed in the countries such as India, Vietnam, China, and Japan is the main factor behind the dominance of the Asia Pacific baby drinks market. The high number of market players being headquartered in Asia Pacific is another significant factor that is supporting the emergence of this regional baby drinks market. Rise in disposable income of consumers, hectic lifestyles, and improvement in living standards have further added to the expansion of the regional baby drinks market. 

The global baby drinks market is segmented as follows:

By Type

  • Infant Formula
    • Infant Milk
    • Growing-up Milk
    • Others
  • Baby Juice
    • Concentrated
    • Ready to Drink
  • Baby Electrolyte

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Pharmacy/Medical Store
  • Specialty Store
  • Others

 By Region

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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