Global Out-Of-Home Advertising Market: Overview
Out-of-home ads are the kind of advertising that is done outside the home. Traditionally, it is done through the mediums like a bus shelter and benches. With the advancements in technology, digital advertising has grown exponentially in recent years. Nowadays, you see real-time advertising and personalized messages through electronic boards. Creative advertising campaigns are launched with contrasting visuals to give a powerful impact on the minds of the people. They create long-term brand awareness among the audience with a clear and long-lasting personalized message. The out-of-home campaigns are difficult to ignore as compared to radio and TV ads.
|Historic Years||2016 - 2020|
|Forecast Years||2021 - 2028|
|Segments Covered||By Product Type, By Application, and By End Use|
|Forecast Units||Value (USD Billion), and Volume (Units)|
|Quantitative Units||Revenue in USD million/billion and CAGR from 2021 to 2028|
|Regions Covered||North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World|
|Countries Covered||U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others|
|Number of Companies Covered||10 companies with scope for including additional 15 companies upon request|
|Report Coverage||Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.|
|Customization Scope||Avail customized purchase options to meet your exact research needs.|
The global out-of-home market is expected to grow significantly with new opportunities arising due to Covid-19 outbreak.
Global Out-Of-Home Advertising Market: Growth Factors
The global out-of-home market is growing exponentially in recent years. The increase in the adoption of commercial display advertisement for promotion in all the sectors has driven the global out-of-home market. One strong promotional display ad fits perfectly well for thousands of people and saves on the huge expenses on advertisements. It's a cost-effective way and thus, the most significant growth factor.
Constantly blinking out-of-home ads create the long-term brand visualizations in the minds of the people. Out-of-home advertising had the advantage to withstand the harsh weather conditions all year and still has a powerful impact on the audience. The outbreak of covid-19 had hampered the steady growth of the market since the world was under lockdown. But with growing control over the covid-19 pandemic situation, the market is forecasted to grow further at a steady rate and unlock huge profits in the near future.
Global Out-Of-Home Advertising Market: Segmentation
The global out-of-home market is bifurcated on the basis of format, end-user, platform, and region.
By format, the market can be classified into digital billboards, video advertising, and ambient advertisers. Among these, digital billboards are dominating the market. With growing public transit in many developed countries, digital billboards have huge consumer interactions. With the increase in the number of traffic zones across the world, advertisers are more interested in spending on billboards ads. Video advertising is also a surging trend in the market.
By the end-user, the market can be segmented into the retail, recreation, banking, transportation, education, and other sectors. The commercial vertical including the retail and hospitality segment is holding the largest market share. Customer interaction is more frequent in these sectors. The interactive billboards and kiosks are used to engage the customers. The growing demand for digital applications in the commercial spaces had boosted the demand in this segment.
By platform, the market is bifurcated into the static and digital segments. The static platform held the major market share from the past years but with growing digitalization, the digital platforms are forecasted to see huge growth. Digitalization has enabled advertisers to engage with the audience in real-time to enhance its market penetration strategies and customer engagements.
Global Out-Of-Home Advertising Market: Regional analysis
North America holds the largest share in the global out-of-home market. Growing adoption of digital out of the home ads in the developed countries like the US has boosted the growth in the region. With the rising urbanization in countries like China and India, the global out-of-home market has shown significant growth in Asia. A significant increase in traffic zones and public transit vehicles in China has also contributed to the growth in this region. Attributed to the increase in GDP and advertisement spending, the out-of-home ads are growing fastly in the Asia Pacific market.
Global Out-Of-Home Advertising Market: Competitive Players
Some of the prominent players in the global out-of-home market are Exterion market, Stroer, JCDecaux, Clear Channel Outdoor Holdings, Lamar Advertising Company, Outfront Media, Focus Media, Daktronics, and Intersection.
Global Out-Of-Home Advertising Market: Regional Segment Analysis
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