On The Go Breakfast Products Market - Global Industry Analysis

On The Go Breakfast Products Market By Type (Bakery Products, Fruits & Vegetable-based Products, Cereal-based Products, Dairy Products, Beverages, and Meat & Poultry). By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2022 – 2028

Published Date: 17-May-2022 Category: Food & Beverage Report Format : PDF Pages: 190 Report Code: ZMR-3460 Status : Published

The On The Go Breakfast Products Market was worth around USD 1,389.4 million in 2021 and is estimated to grow to about USD 1,768.2 million by 2028, with a compound annual growth rate (CAGR) of approximately 4.1 percent over the forecast period.

Description

Industry Prospective:

The On The Go Breakfast Products Market was worth around USD 1,389.4 million in 2021 and is estimated to grow to about USD 1,768.2 million by 2028, with a compound annual growth rate (CAGR) of approximately 4.1 percent over the forecast period. The report analyzes the On The Go Breakfast Products Market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the On The Go Breakfast Products Market.

On The Go Breakfast Products Market: Overview

On-the-go breakfast items give little servings of food that may be consumed while on the go. Due to increased demand for convenience foods, the global market for on-the-go breakfast goods is expanding rapidly. In addition, Globalization, the expanding millennial population, and a hectic lifestyle are just a few of the elements driving the need for convenience foods. Consumers currently seek out novel and nutritious appetizers in their daily routine, requiring producers to capitalise on novel on-the-go products in the market. Manufacturers' increased spending on developing innovative breakfast alternatives contributes to the market's growth. Due to the increased desire for label-friendly products, the use of organic and clean-label components in these breakfast products is projected to attract a broader consumer base. Manufacturers are focused intensely on consumers' growing worries about their digestive health, which has pushed manufacturers to invest in portfolio expansion with products containing prebiotic and prebiotic components, thus driving the market’s growth. The rapidly expanding distribution channel across the globe fuels the market's growth. Moreover, due to the growing number of people entering the formal job and adopting hectic schedules, on-the-go breakfast solutions are becoming more popular.

Covid-19 Impact:

Since big restaurants and cafés were closed for a prolonged length of time owing to the outbreak, the habit of having breakfast at home improved tremendously as a result of the worldwide lockdown. Furthermore, increased consumer health consciousness to develop and maintain immunity during the COVID-19 outbreak, as well as demand for healthy morning cereals and snacks, have significantly improved over the year and are expected to continue to improve On-the-Go Breakfast Products Market Share. Furthermore, as a result of people being used to ordering their daily food online during the pandemic, there has been a shift in general buying. As a result, the internet retail market is likely to substantially expand in the coming years. Indeed, this shift in consumer behavior is expected to significantly boost Market Growth and On-the-Go Breakfast Products Market Value over the forecast period.

Global On The Go Breakfast Products Market

On The Go Breakfast Products Market: Driver

Increased stress levels connected with sedentary lifestyles and the pressures of corporate lifestyles are assisting in the creation of on-the-go breakfast solutions. Additionally, the widespread availability of On-the-Go Breakfast Products market trends in urban distribution outlets propelled the growth of the On-the-Go Breakfast Products market trends. Rising awareness of healthy eating principles is projected to boost market expansion in the near future. Due to increased global health awareness, consumers are increasingly adopting very nutritious quick breakfast diets. Moreover, the market will be driven by an increase in the number of fitness enthusiasts who seek nutritious foods on a daily basis, such as cereals and snack bars, throughout the On-the-Go Breakfast Products market forecast period. The majority of young people's money is spent on convenient ready-to-eat items. The convenience of such items contributes to an increase in the global On-the-Go Breakfast Products Market Value and Market Share. On-the-Go Breakfast Products are thought to be the handiest alternative to regular cuisine because they may be enjoyed at any time.

On The Go Breakfast Products Market: Restraint

A weak distribution network, particularly in developing countries such as India, China, and Brazil, is expected to impede market size. Additionally, manufacturers in these regions employ specific kinds of distribution to distribute their goods to consumers, such as sociality shops, internet selling, and others, which is likely to impede industry expansion and the On-the-Go Breakfast Products Market Outlook. Price is another significant obstacle that is expected to hamper the growth of the on-the-go breakfast market, as these items are more expensive than traditional breakfast options. As a result, the high cost of on-the-go breakfast goods is projected to dampen market growth.

On The Go Breakfast Products Market: Segmentation

On The Go Breakfast Products Market is segregated based on Type, and Distribution Channel.

By Type, the market is classified into Bakery Products, Fruits & Vegetable-based Products, Cereal-based Products, Dairy Products, Beverages, and Meat & Poultry. The Breakfast Cereals sector accounts for the biggest market share due to rising health concerns and diet programs among consumers. The segment's rise is also being fueled by its ease of availability and ease of production. Due to the expanding trend of healthy breakfast in the region, cereal-based items such as on-the-go breakfast cereals and cereal bars have become mainstream in developed countries such as North America and Europe. The leading players are focusing on producing novel products to capitalize on the increased demand for on-the-go breakfast options, which is driving the global market. Due to the increased adoption of Western cuisine in the regions, bakery products such as breakfast cookies, sandwiches, bagels, and burgers are also gaining popularity in developing markets.

By Distribution Channel, the market is classified into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail. Supermarkets and hypermarkets are expected to grow rapidly due to the availability of a large range of products and the ease of making purchases under one roof. In such stores, specific aisles are designated for merchandise, offering customers a multitude of options. These mass merchandisers' discounts and offers to attract customers are also predicted to increase their sales performance. Due to the ease of purchase and home delivery choices, online retail is a growing industry that is predicted to develop rapidly in the next years.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Recent Developments

  • In 2021, India’s largest food firm and leading FMCG brand, Parle Products, intends to sell morning cereals.

Regional Landscape

North America is predicted to rise rapidly because of people's hectic lifestyles and busy work schedules. The region's rising trend of healthy snacking is boosting the demand for nutritious breakfast choices that can be taken on the go. To accommodate the increased demand for healthy, convenient breakfast options, producers are introducing unique items. The growing desire for clean-label products is pushing the creation of on-the-go breakfast products that are additive-free, organic, and non-GMO. The growing preference for convenience food products is fueling the expansion of the market for on-the-go breakfast products.

The Asia Pacific is expected to grow rapidly as a result of an increasing population entering the formal labor market and adopting hectic lifestyles. To save time, the growing millennial population is adopting the westernized snacking culture and choosing on-the-go breakfast goods on the market. Manufacturers are also strengthening their distribution capacities to suit the region's growing demand for on-the-go breakfast goods, which is adding to the market's overall expansion.

Competitive Landscape

Some of the main competitors dominating the On The Go Breakfast Products Market include - Nestle S.A., General Mills, Inc., The Quaker Oats Company, The Hain Celestial Group, Inc., Danone S.A., Mondelez International, Inc.,  and Baggry's India Ltd.

On The Go Breakfast Products Market is segmented as follows:

By Type

  • Bakery Products
  • Fruits & Vegetable-based Products
  • Cereal-based Products
  • Diary Products
  • Beverages
  • Meat & Poultry

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France 
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 Global On The Go Breakfast Products Market, (2022 - 2028) (USD Million)
    • 2.2 Global On The Go Breakfast Products Market : snapshot
  • Chapter 3. Global On The Go Breakfast Products Market - Industry Analysis
    • 3.1 On The Go Breakfast Products Market: Market Dynamics
    • 3.2 Market Drivers
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Type
      • 3.7.2 Market attractiveness analysis By Distribution Channel
  • Chapter 4. Global On The Go Breakfast Products Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global On The Go Breakfast Products Market: company market share, 2021
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global On The Go Breakfast Products Market - Type Analysis
    • 5.1 Global On The Go Breakfast Products Market overview: By Type
      • 5.1.1 Global On The Go Breakfast Products Market share, By Type, 2021 and 2028
    • 5.2 Bakery Products
      • 5.2.1 Global On The Go Breakfast Products Market by Bakery Products, 2022 - 2028 (USD Million)
    • 5.3 Fruits & Vegetable-based Products
      • 5.3.1 Global On The Go Breakfast Products Market by Fruits & Vegetable-based Products, 2022 - 2028 (USD Million)
    • 5.4 Cereal-based Products
      • 5.4.1 Global On The Go Breakfast Products Market by Cereal-based Products, 2022 - 2028 (USD Million)
    • 5.5 Diary Products
      • 5.5.1 Global On The Go Breakfast Products Market by Diary Products, 2022 - 2028 (USD Million)
    • 5.6 Beverages
      • 5.6.1 Global On The Go Breakfast Products Market by Beverages, 2022 - 2028 (USD Million)
    • 5.7 Meat & Poultry
      • 5.7.1 Global On The Go Breakfast Products Market by Meat & Poultry, 2022 - 2028 (USD Million)
  • Chapter 6. Global On The Go Breakfast Products Market - Distribution Channel Analysis
    • 6.1 Global On The Go Breakfast Products Market overview: By Distribution Channel
      • 6.1.1 Global On The Go Breakfast Products Market share, By Distribution Channel, 2021 and 2028
    • 6.2 Supermarkets/Hypermarkets
      • 6.2.1 Global On The Go Breakfast Products Market by Supermarkets/Hypermarkets, 2022 - 2028 (USD Million)
    • 6.3 Convenience Stores
      • 6.3.1 Global On The Go Breakfast Products Market by Convenience Stores, 2022 - 2028 (USD Million)
    • 6.4 Specialty Stores
      • 6.4.1 Global On The Go Breakfast Products Market by Specialty Stores, 2022 - 2028 (USD Million)
    • 6.5 Online Retail
      • 6.5.1 Global On The Go Breakfast Products Market by Online Retail, 2022 - 2028 (USD Million)
  • Chapter 7. On The Go Breakfast Products Market - Regional Analysis
    • 7.1 Global On The Go Breakfast Products Market Regional Overview
    • 7.2 Global On The Go Breakfast Products Market Share, by Region, 2021 & 2028 (USD Million)
    • 7.3. North America
      • 7.3.1 North America On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
        • 7.3.1.1 North America On The Go Breakfast Products Market, by Country, 2022 - 2028 (USD Million)
    • 7.4 North America On The Go Breakfast Products Market, by Type, 2022 - 2028
      • 7.4.1 North America On The Go Breakfast Products Market, by Type, 2022 - 2028 (USD Million)
    • 7.5 North America On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 North America On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 7.4. Europe
      • 7.4.2 Europe On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
        • 7.4.2.1 Europe On The Go Breakfast Products Market, by Country, 2022 - 2028 (USD Million)
    • 7.4 Europe On The Go Breakfast Products Market, by Type, 2022 - 2028
      • 7.4.1 Europe On The Go Breakfast Products Market, by Type, 2022 - 2028 (USD Million)
    • 7.5 Europe On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 Europe On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 7.5. Asia Pacific
      • 7.5.3 Asia Pacific On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
        • 7.5.3.1 Asia Pacific On The Go Breakfast Products Market, by Country, 2022 - 2028 (USD Million)
    • 7.4 Asia Pacific On The Go Breakfast Products Market, by Type, 2022 - 2028
      • 7.4.1 Asia Pacific On The Go Breakfast Products Market, by Type, 2022 - 2028 (USD Million)
    • 7.5 Asia Pacific On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 Asia Pacific On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 7.6. Latin America
      • 7.6.4 Latin America On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
        • 7.6.4.1 Latin America On The Go Breakfast Products Market, by Country, 2022 - 2028 (USD Million)
    • 7.4 Latin America On The Go Breakfast Products Market, by Type, 2022 - 2028
      • 7.4.1 Latin America On The Go Breakfast Products Market, by Type, 2022 - 2028 (USD Million)
    • 7.5 Latin America On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 Latin America On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 7.7. The Middle-East and Africa
      • 7.7.5 The Middle-East and Africa On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
        • 7.7.5.1 The Middle-East and Africa On The Go Breakfast Products Market, by Country, 2022 - 2028 (USD Million)
    • 7.4 The Middle-East and Africa On The Go Breakfast Products Market, by Type, 2022 - 2028
      • 7.4.1 The Middle-East and Africa On The Go Breakfast Products Market, by Type, 2022 - 2028 (USD Million)
    • 7.5 The Middle-East and Africa On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028
      • 7.5.1 The Middle-East and Africa On The Go Breakfast Products Market, by Distribution Channel, 2022 - 2028 (USD Million)
  • Chapter 8. Company Profiles

Table Of Figures

  • 1. Market research Type
  • 2. Market research methodology
  • 3. Global On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
  • 4. Porter’s Five Forces Analysis
  • 5. Global On The Go Breakfast Products Market attractiveness, By Type
  • 6. Global On The Go Breakfast Products Market attractiveness, By Distribution Channel
  • 7. Global On The Go Breakfast Products Market share by Type, 2022 and 2028 (USD Million)
  • 8. Global On The Go Breakfast Products Market by Bakery Products, 2022 - 2028 (USD Million)
  • 9. Global On The Go Breakfast Products Market by Fruits & Vegetable-based Products, 2022 - 2028 (USD Million)
  • 10. Global On The Go Breakfast Products Market by Cereal-based Products, 2022 - 2028 (USD Million)
  • 11. Global On The Go Breakfast Products Market by Diary Products, 2022 - 2028 (USD Million)
  • 12. Global On The Go Breakfast Products Market by Beverages, 2022 - 2028 (USD Million)
  • 13. Global On The Go Breakfast Products Market by Meat & Poultry, 2022 - 2028 (USD Million)
  • 14. Global On The Go Breakfast Products Market share by Distribution Channel, 2022 and 2028 (USD Million)
  • 15. Global On The Go Breakfast Products Market by Supermarkets/Hypermarkets, 2022 - 2028 (USD Million)
  • 16. Global On The Go Breakfast Products Market by Convenience Stores, 2022 - 2028 (USD Million)
  • 17. Global On The Go Breakfast Products Market by Specialty Stores, 2022 - 2028 (USD Million)
  • 18. Global On The Go Breakfast Products Market by Online Retail, 2022 - 2028 (USD Million)
  • 19. Global On The Go Breakfast Products Market share, by Region, 2022 and 2028
  • 20. North America On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
  • 21. Europe On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
  • 22. Asia Pacific On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
  • 23. Latin America On The Go Breakfast Products Market, 2022 - 2028 (USD Million)
  • 24. The Middle-East and Africa On The Go Breakfast Products Market, 2022 - 2028 (USD Million)

Table Of Tables

  • 1. Global On The Go Breakfast Products Market: Snapshot
  • 2. Drivers of the On The Go Breakfast Products Market: impact analysis
  • 3. North America On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 4. North America On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 5. U.S. On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 6. U.S. On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 7. Canada On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 8. Canada On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 9. Europe On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 10. Europe On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 11. Germany On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 12. Germany On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 13. France On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 14. France On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 15. U.K. On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 16. U.K. On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 17. Italy On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 18. Italy On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 19. Spain On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 20. Spain On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 21. Rest of Europe On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 22. Rest of Europe On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 23. Asia Pacific On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 24. Asia Pacific On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 25. China On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 26. China On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 27. Japan On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 28. Japan On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 29. India On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 30. India On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 31. South Korea On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 32. South Korea On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 33. South-East Asia On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 34. South-East Asia On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 35. Rest of Asia Pacific On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 36. Rest of Asia Pacific On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 37. Latin America On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 38. Latin America On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 39. Brazil On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 40. Brazil On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 41. Mexico On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 42. Mexico On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 43. Rest of Latin America On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 44. Rest of Latin America On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 45. The Middle-East and Africa On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 46. The Middle-East and Africa On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 47. GCC Countries On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 48. GCC Countries On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 49. South Africa On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 50. South Africa On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 51. Rest of Middle-East Africa On The Go Breakfast Products Market revenue, By Type, 2022 - 2028 (USD Million)
  • 52. Rest of Middle-East Africa On The Go Breakfast Products Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)

Methodology

Free Analysis

On the go breakfast products are ready-to-eat products marketed especially for consumption in the morning. Breakfast is the most important meal of one’s day and it provides the key nutrients that fuel the energy levels of an individual. However, according to a survey in 2011, around 31 million Americans skip breakfast, due to their daily busy schedules. This, in turn, created a huge demand for food products to be consumed on the go. The demand for on the go breakfast products is relatively high among the urban population, due to less time for cooking, an increased number of working women, and increasing awareness for healthy food products.

The on the go breakfast products market is anticipated to witness a lucrative growth rate, due to the increasing trend of healthy, convenient, and low-fat breakfast food items. Growing inclination of consumers toward ready-to-eat food products over traditional foods is anticipated to fuel the on the go breakfast products market in the upcoming years. In addition, the easy availability of these products through various distribution channels and minimum preparation time are the factors that are contributing to the growth of on the go breakfast products market.

Global On The Go Breakfast Products Market

On the basis of product type, the on the go breakfast products market is segmented into sausages and salamis, breakfast bars, bakery products, egg meals, beverages, sandwiches and burgers, cereal meals, and others. The breakfast cereals segment is anticipated to dominate the on the go breakfast products market globally during the forecast period. Based on packaging, this market is categorized into films and wraps, pouches and sachets, rigid boxes, bottles and jars, cans, and trays. Based on distribution channels, the on the go breakfast products market is classified into hypermarket/supermarket, convenience store, specialty store, and e-commerce. The e-commerce segment is anticipated to grow substantially in the near future, due to increasing internet penetration and food delivery services.

By geography, Europe and North America are anticipated to globally lead on the go breakfast products market. This dominance can be attributed to high per capita income and large working population. The Asia Pacific region is anticipated to show significant growth in the on the go breakfast products market, both in terms of revenue and volume. Economic growth, emerging economies, such as China and India, and rising per capita income are anticipated to boost the expansion of on the go breakfast products market in the Asia Pacific during the forecast period. In addition, increasing population, changing food habits, and fast-paced lifestyles are expected to drive this in the near future. Moreover, rising internet penetration and digitization in the region are anticipated to positively influence the on the go breakfast products market. However, the Middle East and Africa on the go breakfast products market is anticipated to show a sluggish growth rate during the forecast period. Latin America is projected to show a steady growth in on the go breakfast products market over the forecast period. Consumers in Latin America stick to their traditional breakfast habits and Chile’s population prefers traditional bread and in Argentina, people prefer toast, bread, biscuit, tea, coffee, and pastries. These factors are responsible for this market’s slow growth in Latin America. The market is driven by increasing demand for on the go breakfast products, especially in Brazil and Venezuela.

Some key players of the on the go breakfast products market accounted for a significant market share in 2017. Some key players have been focusing on novel product launches, research, and development, enhancing nutritional value, and eco-friendly packaging, in order to retain their market dominance. Some key market players are Baggrys India Ltd., Sanitarium Health & Wellbeing Company, Country Choice, Alara Wholefoods Ltd., General Mills, Amy’s Kitchen, Kelloggs, Nestle, Nature’s Path, Raisio, Uncle Tobys, Weetabix, MOMA, and Quaker Oats Company, among others.

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FrequentlyAsked Questions

Due to increased demand for convenience foods, the global market for on-the-go breakfast goods is expanding rapidly. In addition, Globalization, the expanding millennial population, and a hectic lifestyle are just a few of the elements driving the need for convenience foods.

According to the Market Research report, the global private hospital market was worth about 1,389.4 (USD million) in 2021 and is predicted to grow to around 1,768.2 (USD million) by 2028, with a compound annual growth rate (CAGR) of around 4.1 percent.

North America is predicted to rise rapidly because of people's hectic lifestyles and busy work schedules. The region's rising trend of healthy snacking is boosting the demand for nutritious breakfast choices that can be taken on the go. To accommodate the increased demand for healthy, convenient breakfast options, producers are introducing unique items.

Some of the main competitors dominating the On The Go Breakfast Products Market include - Nestle S.A., General Mills, Inc., The Quaker Oats Company, The Hain Celestial Group, Inc., Danone S.A., Mondelez International, Inc., and Baggry's India Ltd.

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