Global in-app advertising market was estimated at 80,598.70 (USD Million) in 2019 and set to record a CAGR of nearly 19% over 2020-2026.
The global in-app advertising market was estimated at 80,598.70 (USD Million) in 2019 and set to record a CAGR of nearly 19% over 2020-2026. The report offers valuation and analysis of in-app advertising market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on value (USD Million).
Introduction
In-app advertising is a proficient monetization strategy for mobile publishers and the developers of the app are paid for providing the advertising services in their mobile apps. Apparently, sophisticated data tracking and user targeting facility available in in-app advertising tool has assisted the advertisers in reaching target audience and potential customers with ease.
Reportedly, apps are capturing large proportion of consumer attention. Moreover, only a single person makes use of mobile equipment and it signifies that the app on a specific device is closely related to owner habits & personal traits. The in-app advertising can influence the consumer purchasing patterns as well as consumer cues.
Market Growth Dynamics
With in-app advertising being fastest expanding form of promotions via mobile device, the market is likely to gain traction over the forecasting years. In past, twitter and Facebook were few of the apps available on mobile but recently there is gamut of applications available to smartphone & mobile users. Businesses have tagged it and hence are trying to increase their profitability by influencing the consumer buying behaviour through promotional activities like in-app advertising. Furthermore, in-app advertising activities provide high click through rate as compared to web browsing and this will create lucrative growth avenues for the market in the years ahead.
Furthermore, advertisements presented via in-apps achieve better targeting and hence can boost the market demand. In-app advertising helps the firms in creating value for their products or services through ad campaigns. All these aforementioned factors are likely to generate new growth avenues for the market over the forecast timespan.
Asia Pacific Market To Expand Rapidly Over Forecast Timespan
The growth of the market in the sub-continent over the forecast timespan is due to increase in the smartphone penetration along with improvement in the internet infrastructure facilities in countries like China, India, and Philippines. Swift urbanization and rise in demand for online shopping activities will prompt the regional market growth over the estimated timespan.
Key players profiled in the market report are Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost.
This report segments the in-app advertising market as follows:
By Platform
By Ad-Format
By Application Type
By Region
List of Figures
1. Market research process
2. Market research methodology
3. Global In-app advertising Market, 2016–2026 (USD Million)
4. Porter’s Five Forces Analysis
5. Global In-app advertising Market attractiveness, By Application Type
6. Global In-app advertising Market attractiveness, By Platform
7. Global In-app advertising Market attractiveness, By Ad-Format
8. Global In-app advertising Market Share by Application Type ,2019 and 2026 (USD Million)
9. Global In-app advertising Market by Online shopping & fashion,2016–2026 (USD Million)
10. Global In-app advertising Market by Gaming ,2016–2026 (USD Million)
11. Global In-app advertising Market by Entertainment & Social media ,2016–2026 (USD Million)
12. Global In-app advertising Market by News & sports,2016–2026 (USD Million)
13. Global In-app advertising Market by Others,2016–2026 (USD Million)
14. Global In-app advertising Market Share By Platform,2019 and 2026 (USD Million)
15. Global In-app advertising Market by Android,2016–2026 (USD Million)
16. Global In-app advertising Market, By IOS, 2016–2026 (USD Million)
17. Global In-app advertising Market, By Others, 2016–2026 (USD Million)
18. Global In-app advertising Market Share By Ad-Format,2019 and 2026 (USD Million)
19. Global In-app advertising Market by Video ad-format,2016–2026 (USD Million)
20. Global In-app advertising Market, By Non-Video ad-format, 2016–2026 (USD Million)
21. Global In-app advertising Market share, by Region, 2019 and 2026
22. North America In-app advertising Market, 2016–2026 (USD Million)
23. Europe In-app advertising Market, 2016–2026 (USD Million)
24. Asia Pacific In-app advertising Market, 2016–2026 (USD Million)
25. Latin America In-app advertising Market, 2016–2026 (USD Million)
26. The Middle East and Africa In-app advertising Market, 2016–2026 (USD Million)
List of Tables
1. Global In-app advertising Market: snapshot
2. Drivers of the In-app advertising Market: impact analysis
3. North America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
4. North America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
5. North America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
6. The U.S. In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
7. The U.S. In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
8. The U.S. In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
9. Rest of North America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
10. Rest of North America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
11. Rest of North America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
12. Europe In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
13. Europe In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
14. Europe In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
15. UK In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
16. UK In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
17. UK In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
18. France In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
19. France In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
20. France In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
21. Germany In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
22. Germany In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
23. Germany In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
24. Rest of Europe In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
25. Rest of Europe In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
26. Rest of Europe In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
27. Asia Pacific In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
28. Asia Pacific In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
29. Asia Pacific In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
30. China In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
31. China In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
32. China In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
33. Japan In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
34. Japan In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
35. Japan In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
36. India In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
37. India In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
38. India In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
39. Rest of Asia Pacific In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
40. Rest of Asia Pacific In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
41. Rest of Asia Pacific In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
42. Latin America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
43. Latin America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
44. Latin America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
45. Brazil In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
46. Brazil In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
47. Brazil In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
48. Rest of Latin America In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
49. Rest of Latin America In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
50. Rest of Latin America In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
51. The Middle East and Africa In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
52. The Middle East and Africa In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
53. The Middle East and Africa In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
54. Saudi Arabia In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
55. Saudi Arabia In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
56. Saudi Arabia In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
57. South Africa In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
58. South Africa In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
59. South Africa In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
60. Rest of the Middle East & Africa In-app advertising Market revenue, By Application Type , 2016–2026 (USD Million)
61. Rest of the Middle East & Africa In-app advertising Market revenue, By Platform, 2016–2026 (USD Million)
62. Rest of the Middle East & Africa In-app advertising Market revenue, By Ad-Format, 2016–2026 (USD Million)
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With in-app advertising being fastest expanding form of promotions via mobile device, the market is likely to gain traction over the forecasting years.
The CAGR of the market is projected at nearly 19% during forecast period.
Asia Pacific is likely to make noteworthy contributions towards overall market revenue.
The key players profiled in the report include Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost.
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