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High Fructose Corn Syrup (HFCS) Market - Global Industry Analysis

High Fructose Corn Syrup (HFCS) Market by Type (HFCS 42, HFCS 55, Others), by Application (Food and Beverage {Bakery, Confectionery, Dairy, Processed Foods, Beverages, Others}, Pharmaceutical, Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2017 – 2024

Published Date: 28-May-2018 Category: Food & Beverage Report Format : PDF Pages: 110 Report Code: ZMR-2388 Status : Published

Global high fructose corn syrup market expected to generate revenue of around USD 5,317.7 million by end of 2024, growing at a CAGR of around 2.4% between 2017 and 2024. HFCS is a liquid sweetener and it is considered as an alternative to sucrose, which is made from corn. HFCS is gaining popularity as an additive and sweetener and has wide application in food and beverage industry.

Description

The report covers forecast and analysis for the high fructose corn syrup (HFCS) market on a global and regional level. The study provides historic data of 2015-2017 along with a forecast from 2018 to 2024 based on volume (Kilo Tons) and revenue (USD Million). The study includes drivers and restraints for the high fructose corn syrup (HFCS) market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the high fructose corn syrup (HFCS) market on a global level.

This report offers comprehensive analysis on global high fructose corn syrup (HFCS) market along with, market trends, drivers, and restraints of the high fructose corn syrup (HFCS) market. This report includes a detailed competitive scenario and product portfolio of key vendors. To understand the competitive landscape in the market, an analysis of Porter’s five forces model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate, and general attractiveness. This report is prepared using data sourced from in-house databases, secondary and primary research team of industry experts.

The study provides a decisive view on the high fructose corn syrup (HFCS) market by segmenting the market based on type, application, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2018 to 2024. Based on the type, high fructose corn syrup (HFCS) market is divided into HFCS 42, HFCS 55 and others. Based on application, the segmentation of high fructose corn syrup (HFCS) market is food and beverage, pharmaceutical and others. Food and beverage are further bifurcated into the bakery, confectionery, dairy, processed foods, beverages and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each region has been further segmented into countries such as the U.S., Canada, Mexico, UK, France, Germany, Russia, China, India, Japan, Australia, Brazil, Saudi Arabia, UAE and South Africa.  

Global High Fructose Corn Syrup (HFCS) Market

The report covers detailed competitive outlook including the market share and company profiles of the key participants operating in the global high fructose corn syrup (HFCS) market such as Cargill Inc., Tate & Lyle, Archer Daniels Midland Company, Ingredion Incorporated, Global Sweeteners Holdings Limited, Showa Sangyo, Japan Corn Starch Co., Kerry Group Plc and COFCO International. 

This report segments the global high fructose corn syrup (HFCS) market as follows:

Global High Fructose Corn Syrup (HFCS) Market: Type Segment Analysis

  • HFCS 42
  • HFCS 55
  • Others 

Global High Fructose Corn Syrup (HFCS) Market: Application Segment Analysis

  • Food and Beverage
    • Bakery
    • Confectionery
    • Dairy
    • Processed Foods
    • Beverages
    • Others
  • Pharmaceutical
  • Others 

Global High Fructose Corn Syrup (HFCS) Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodology
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodology
  •  
  • Chapter 2. Executive Summary
    • 2.1. High Fructose Corn Syrup (HFCS) Market, 2015 - 2024, (Kilo Tons) (USD Million)
    • 2.2. High Fructose Corn Syrup (HFCS) Market: Market Snapshot
  •  
  • Chapter 3. High Fructose Corn Syrup (HFCS) Market - Industry Analysis
    • 3.1. High Fructose Corn Syrup (HFCS) Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. Increasing demand for sweetener in the food and beverages industry
      • 3.2.2. High adoption of HFCS in developed countries
    • 3.3. Restraints
      • 3.3.1. Changing lifestyle of people and growing health concerns among consumers
    • 3.4. Opportunity
      • 3.4.1. Rising demand for HFCS in developing countries will provide future growth opportunities
    • 3.5. Porter's Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market Attractiveness Analysis by Type Segment
      • 3.6.2. Market Attractiveness Analysis by Application Segment
      • 3.6.3. Market Attractiveness Analysis by Regional Segment
  •  
  • Chapter 4. High Fructose Corn Syrup (HFCS) Market - Competitive Landscape
    • 4.1. Company Market Share Analysis, 2017 (Subject to Data Availability)
    • 4.2. Strategic Developments
    • 4.3. Acquisitions & Mergers
    • 4.4. New Product Launch
    • 4.5. Research and Development, Product and Regional Expansion
  •  
  • Chapter 5. Global High Fructose Corn Syrup (HFCS) Market - Type Segment Analysis
    • 5.1. Global High Fructose Corn Syrup (HFCS) Market Overview: by Type
      • 5.1.1. High Fructose Corn Syrup (HFCS) Market Volume Share, by Type, 2017 and 2024
    • 5.2. HFCS 42
      • 5.2.1. Global High Fructose Corn Syrup (HFCS) Market for HFCS 42, 2015-2024 (Kilo Tons) (USD Million)
    • 5.3. HFCS 55
      • 5.3.1. Global High Fructose Corn Syrup (HFCS) Market for HFCS 55, 2015-2024 (Kilo Tons) (USD Million)
    • 5.4. Others
      • 5.4.1. Global High Fructose Corn Syrup (HFCS) Market for others, 2015-2024 (Kilo Tons) (USD Million)
  •  
  • Chapter 6. Global High Fructose Corn Syrup (HFCS) Market - Application Segment Analysis
    • 6.1. Global High Fructose Corn Syrup (HFCS) Market Overview: by Application
      • 6.1.1. High Fructose Corn Syrup (HFCS) Market Volume Share, by Application, 2017 and 2024
    • 6.2. Food and Beverage
      • 6.2.1. Global High Fructose Corn Syrup (HFCS) Market for Food and Beverage, 2015-2024 (Kilo Tons) (USD Million)
    • 6.3. Pharmaceutical
      • 6.3.1. Global High Fructose Corn Syrup (HFCS) Market for Pharmaceutical, 2015-2024 (Kilo Tons) (USD Million)
    • 6.4. Others
      • 6.4.1. Global High Fructose Corn Syrup (HFCS) Market for Other Applications, 2015-2024 (Kilo Tons) (USD Million)
  •  
  • Chapter 7. Global High Fructose Corn Syrup (HFCS) Market - Regional Analysis
    • 7.1. Global High Fructose Corn Syrup (HFCS) Market Overview: by Region
      • 7.1.1. Global High Fructose Corn Syrup (HFCS) Market Volume Share, by Region, 2017 and 2024
    • 7.2. North America
      • 7.2.1. North America High Fructose Corn Syrup (HFCS) Market, 2015 - 2024 (Kilo Tons) (USD Million)
      • 7.2.2. North America High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
      • 7.2.3. North America High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
      • 7.2.4. North America High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
      • 7.2.5. North America High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.2.6. U.S.
        • 7.2.6.1. U.S. High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.2.6.2. U.S. High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.2.6.3. U.S. High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.2.6.4. U.S. High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.2.7. Canada
        • 7.2.7.1. Canada High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.2.7.2. Canada High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.2.7.3. Canada High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.2.7.4. Canada High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.2.8. Mexico
        • 7.2.8.1. Mexico High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.2.8.2. Mexico High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.2.8.3. Mexico High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.2.8.4. Mexico High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
    • 7.3. Europe
      • 7.3.1. Europe High Fructose Corn Syrup (HFCS) Market, 2015 - 2024 (Kilo Tons) (USD Million)
      • 7.3.2. Europe High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
      • 7.3.3. Europe High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
      • 7.3.4. Europe High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
      • 7.3.5. Europe High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.3.6. UK
        • 7.3.6.1. UK High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.3.6.2. UK High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.3.6.3. UK High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.3.6.4. UK High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.3.7. France
        • 7.3.7.1. France High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.3.7.2. France High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.3.7.3. France High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.3.7.4. France High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.3.8. Germany
        • 7.3.8.1. Germany High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.3.8.2. Germany High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.3.8.3. Germany High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.3.8.4. Germany High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.3.9. Russia
        • 7.3.9.1. Russia High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.3.9.2. Russia High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.3.9.3. Russia High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.3.9.4. Russia High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific High Fructose Corn Syrup (HFCS) Market, 2015 - 2024 (Kilo Tons) (USD Million)
      • 7.4.2. Asia Pacific High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
      • 7.4.3. Asia Pacific High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
      • 7.4.4. Asia Pacific High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
      • 7.4.5. Asia Pacific High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.4.6. China
        • 7.4.6.1. China High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.4.6.2. China High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.4.6.3. China High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.4.6.4. China High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.4.7. Japan
        • 7.4.7.1. Japan High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.4.7.2. Japan High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.4.7.3. Japan High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.4.7.4. Japan High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.4.8. India
        • 7.4.8.1. India High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.4.8.2. India High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.4.8.3. India High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.4.8.4. India High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.4.9. Australia
        • 7.4.9.1. Australia High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.4.9.2. Australia High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.4.9.3. Australia High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.4.9.4. Australia High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
    • 7.5. Latin America
      • 7.5.1. Latin America High Fructose Corn Syrup (HFCS) Market, 2015 - 2024 (Kilo Tons) (USD Million)
      • 7.5.2. Latin America High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
      • 7.5.3. Latin America High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)Latin America High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
      • 7.5.4. Latin America High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.5.5. Brazil
        • 7.5.5.1. Brazil High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.5.5.2. Brazil High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.5.5.3. Brazil High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.5.5.4. Brazil High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
    • 7.6. Middle East & Africa
      • 7.6.1. Middle East and Africa High Fructose Corn Syrup (HFCS) Market, 2015 - 2024 (Kilo Tons) (USD Million)
      • 7.6.2. Middle East & Africa High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
      • 7.6.3. Middle East & Africa High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
      • 7.6.4. Middle East and Africa High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
      • 7.6.5. Middle East and Africa High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.6.6. Saudi Arabia
        • 7.6.6.1. Saudi Arabia High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.6.6.2. Saudi Arabia High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.6.6.3. Saudi Arabia High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.6.6.4. Saudi Arabia High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.6.7. UAE
        • 7.6.7.1. UAE High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.6.7.2. UAE High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.6.7.3. UAE High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.6.7.4. UAE High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
      • 7.6.8. South Africa
        • 7.6.8.1. South Africa High Fructose Corn Syrup (HFCS) Market Volume, by Type, 2015 - 2024 (Kilo Tons)
        • 7.6.8.2. South Africa High Fructose Corn Syrup (HFCS) Market Revenue, by Type, 2015 - 2024 (USD Million)
        • 7.6.8.3. South Africa High Fructose Corn Syrup (HFCS) Market Volume, by Application, 2015 - 2024 (Kilo Tons)
        • 7.6.8.4. South Africa High Fructose Corn Syrup (HFCS) Market Revenue, by Application, 2015 - 2024 (USD Million)
  •  
  • Chapter 8. Company Profiles
    • 8.1. Cargill Inc.
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Product Portfolio
      • 8.1.4. Business Strategy
      • 8.1.5. Recent Developments
    • 8.2. Tate & Lyle
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Product Portfolio
      • 8.2.4. Business Strategy
      • 8.2.5. Recent Developments
    • 8.3. Archer Daniels Midland Company
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Product Portfolio
      • 8.3.4. Business Strategy
      • 8.3.5. Recent Developments
    • 8.4. Ingredion Incorporated
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Product Portfolio
      • 8.4.4. Business Strategy
      • 8.4.5. Recent Developments
    • 8.5. Global Sweeteners Holdings Limited
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Product Portfolio
      • 8.5.4. Business Strategy
      • 8.5.5. Recent Development
    • 8.6. Showa Sangyo
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Product Portfolio
      • 8.6.4. Business Strategy
      • 8.6.5. Recent Developments
    • 8.7. Japan Corn Starch Co.
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Product Portfolio
      • 8.7.4. Business Strategy
      • 8.7.5. Recent Developments
    • 8.8. Kerry Group Plc
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Product Portfolio
      • 8.8.4. Business Strategy
      • 8.8.5. Recent Developments
    • 8.9. COFCO International
      • 8.9.1. Overview
      • 8.9.2. Financials
      • 8.9.3. Product Portfolio
      • 8.9.4. Business Strategy
      • 8.9.5. Recent Developments

Methodology

Free Analysis

High Fructose Corn Syrup (HFCS) is a type of liquid sweetener that makes use of a special form of corn syrup and it is used as a substitute to the sucrose in the food and beverage sector. By making use of the process wet milling, the corn is used for the preparation of high fructose corn. It consists of major part of fructose and the remaining is sugar. High Fructose Corn Syrup (HFCS) has functional properties that enhance foods and beverages. It enhances fruit and spice flavors, prolongs product freshness, aids in fermentation, provides product stability, promotes cooked flavors and also used as surface browning in baked goods. Such factors are expected to drive high fructose corn syrup market growth over the forecast period.

United States is the second largest consumer of caloric sweeteners in the world, which includes high fructose corn syrup, and also considered a major producer of HFCS. Obesity and other related diseases are an important and growing health concern in the United States as well as globally. Soft drinks and other sugar-sweetened beverages are the primary sources of added sugars in the diet of American people. The metabolic syndrome is a cluster of common pathologies, such as abdominal obesity associated with an excess of visceral fat, fatty liver, insulin resistance, hyperinsulinemia, dyslipidemia, and hypertension. Consumption of dietary fructose and high-fructose corn syrup (HFCS) as a sweetener in soft drinks and other foods is expected to reduce such problems.

Based on the type, the high fructose corn syrup (HFCS) market is segmented into HFCS 42, HFCS 55 and others. On the basis of application, the market is segmented into food and beverage, pharmaceutical and others. Food and beverage are further bifurcated into the bakery, confectionery, dairy, processed foods, beverages and others.

Global High Fructose Corn Syrup (HFCS) Market

North America held major revenue share in the global high fructose corn syrup market in 2017 and the region is anticipated to continue with its regional supremacy over the forecast period. The growth of this regional market is attributed due to the rising adoption rate of HFCS by food and beverage manufacturers in the U.S. and increasing use of HFCS in beverages and processed food products. Asia-Pacific is projected to grow at highest CAGR, due to increased consumption of sweetened food and beverages in the region.

 Some of the key players in the high fructose corn syrup market include Cargill Inc., Tate & Lyle, Archer Daniels Midland Company, Ingredion Incorporated, Global Sweeteners Holdings Limited, Showa Sangyo, Japan Corn Starch Co., Kerry Group Plc and COFCO International. Industry players majorly focus on new product launch and merger & acquisition strategy to gain major revenue share in the market.

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