Press Resease

Geo-Marketing Market - Global Industry Analysis

Geo-Marketing Market By Software (Reporting, Location and Predictive Analytics, and Geo-Fencing), By Technology (Bluetooth, Wi-Fi, NFC, Beacon, and GPS), By Deployment Mode (On-Premises and Cloud-Based), By Location (Indoor and Outdoor), and By Vertical (BFSI, IT & Telecommunication, Tourism, Retail & E-Commerce, and Healthcare & Lifesciences): Global Industry Perspective, Comprehensive Analysis, And Forecast, 2018–2025

Published Date: 12-Aug-2019 Category: Technology & Media Report Format : PDF Pages: 188 Report Code: ZMR-4578 Status : Published

Global geo-marketing market expected to reach approximately USD 38.1 billion by 2025, at a CAGR of around 26.5% between 2019 and 2025. Geo-marketing is a concept where the location of consumers is used for framing marketing efforts. It is the use of location intelligence for planning and implementation of the marketing mix.

Description

The report analyzes and forecasts the geo-marketing market on a global and regional level. The study offers past data from 2016 to 2018 along with a forecast from 2019 to 2025 based on revenue (USD Billion). The assessment of geo-marketing market dynamics gives a brief thought about the drivers and restraints of the geo-marketing market along with the impact they have on the demand over the years to come. Additionally, the report also includes the study of opportunities available in the geo-marketing market on a global level.

The report gives a transparent view of the geo-marketing market. We have included a detailed competitive scenario and portfolio of the leading vendors operating in the geo-marketing market. To understand the competitive landscape in the geo-marketing market, an analysis of Porter’s Five Forces model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

Global Geo Marketing Market

The study provides a crucial view of the geo-marketing market by segmenting it based on software, technology, deployment mode, location, vertical, and region. All the segments of the geo-marketing market have been analyzed based on present and future trends and the market is estimated from 2019 to 2025. The regional segment comprises the current and forecast demand for the Middle East and Africa, North America, Asia Pacific, Latin America, and Europe.

The prominent players in the global geo-marketing market are Google, Cisco, Oracle, IBM, Salesforce, Adobe, Microsoft, Qualcomm, Rover, Mobile Bridge, Ericsson, Hyper, Reveal Mobile, Merkle, Foursquare, Galigeo, Navigine, Xtremepush, and LocationGuru.

This report segments the global geo-marketing market into:

Global Geo-Marketing Market: By Software

  • Location and Predictive Analytics
  • Geo-Fencing
  • Reporting

Global Geo-Marketing Market: By Deployment Mode

  • On-Premises
  • Cloud-Based

Global Geo-Marketing Market: By Technology

  • Wi-Fi
  • Bluetooth
  • Beacon
  • NFC
  • GPS

Global Geo-Marketing Market: By Location

  • Indoor
  • Outdoor

Global Geo-Marketing Market: By Vertical

  • BFSI
  • IT and Telecommunications
  • Tourism
  • Retail and E-Commerce
  • Healthcare and Lifesciences

Global Geo-Marketing Market: By Region

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description
      • 1.1.1. Objective
      • 1.1.2. Target Audience
      • 1.1.3. Unique Selling Proposition (USP) & Offerings
    • 1.2. Research Scope
    • 1.3. Research Methodology
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodology
      • 1.3.3. Level 1: Primary Research
      • 1.3.4. Level 2: Secondary Research
      • 1.3.5. Level 3: Data Validation and Expert Panel Assessment Report Description and Scope
  •  
  • Chapter 2. Executive Summary
    • 2.1. Global Geo-Marketing Market, 2016-2025 (USD Billion)
    • 2.2. Geo-Marketing Market: Snapshot
  •  
  • Chapter 3. Global Geo-Marketing Market - Industry Analysis
    • 3.1. Introduction
    • 3.2. Industry ecosystem analysis
    • 3.3. Technology landscape
    • 3.4. Market Drivers
      • 3.4.1. North America
      • 3.4.2. Europe
      • 3.4.3. Asia Pacific
        • 3.4.3.1. Growing demand for retail and e-commerce
      • 3.4.4. Latin America
      • 3.4.5. MEA
    • 3.5. Restraints
      • 3.5.1. Lack of infrastructure and advanced technologies
    • 3.6. Opportunity
      • 3.6.1. New developing retail markets
    • 3.7. Innovation & sustainability
    • 3.8. Regulatory Landscape
    • 3.9. Porter's Five Forces Analysis
    • 3.10. PESTLE Analysis
    • 3.11. Geo-Marketing Market: Market Attractiveness Analysis
      • 3.11.1. Market Attractiveness Analysis by Software
      • 3.11.2. Market Attractiveness Analysis by Technology
      • 3.11.3. Market Attractiveness Analysis by Deployment Mode
      • 3.11.4. Market Attractiveness Analysis by Location
      • 3.11.5. Market Attractiveness Analysis by Vertical
      • 3.11.6. Market Attractiveness Analysis by Region
  •  
  • Chapter 4. Global Geo-Marketing Market - Competitive Landscape
    • 4.1. Company Market Share Analysis, 2018
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions and Mergers
      • 4.2.2. New Product Launch
      • 4.2.3. Agreements, Partnerships, Collaborations, and Joint Ventures
      • 4.2.4. Research & Development and Regional Expansion
  •  
  • Chapter 5. Geo-Marketing Market - Software Analysis
    • 5.1. Global Geo-Marketing Market Share, by Software, 2018 and 2025
    • 5.2. Global Geo-Marketing Market by Reporting, 2016-2025 (USD Billion)
    • 5.3. Global Geo-Marketing Market by Location and Predictive Analytics, 2016-2025 (USD Billion)
    • 5.4. Global Geo-Marketing Market by Geo-fencing, 2016-2025 (USD Billion)
  •  
  • Chapter 6. Geo-Marketing Market - Technology Analysis
    • 6.1. Global Geo-Marketing Market Share, by Technology, 2018 and 2025
    • 6.2. Global Geo-Marketing Market by Bluetooth, 2016-2025 (USD Billion)
    • 6.3. Global Geo-Marketing Market by Wi-Fi, 2016-2025 (USD Billion)
    • 6.4. Global Geo-Marketing Market by Beacon, 2016-2025 (USD Billion)
    • 6.5. Global Geo-Marketing Market by NFC, 2016-2025 (USD Billion)
    • 6.6. Global Geo-Marketing Market by GPS, 2016-2025 (USD Billion)
  •  
  • Chapter 7. Geo-Marketing Market - Deployment Mode Analysis
    • 7.1. Global Geo-Marketing Market Share, by Deployment Mode, 2018 and 2025
    • 7.2. Global Geo-Marketing Market by On-premises, 2016-2025 (USD Billion)
    • 7.3. Global Geo-Marketing Market by Cloud-based, 2016-2025 (USD Billion)
  •  
  • Chapter 8. Geo-Marketing Market - Location Analysis
    • 8.1. Global Geo-Marketing Market Share, by Location, 2018 and 2025
    • 8.2. Global Geo-Marketing Market by Indoor, 2016-2025 (USD Billion)
    • 8.3. Global Geo-Marketing Market by Outdoor, 2016-2025 (USD Billion)
  •  
  • Chapter 9. Geo-Marketing Market - Vertical Analysis
    • 9.1. Global Geo-Marketing Market Share, by Vertical, 2018 and 2025
    • 9.2. Global Geo-Marketing Market by BFSI, 2016-2025 (USD Billion)
    • 9.3. Global Geo-Marketing Market By IT and Telecommunications, 2016-2025 (USD Billion)
    • 9.4. Global Geo-Marketing Market by Tourism, 2016-2025 (USD Billion)
    • 9.5. Global Geo-Marketing Market by Retail & E-commerce, 2016-2025 (USD Billion)
    • 9.6. Global Geo-Marketing Market by Healthcare and Lifesciences, 2016-2025 (USD Billion)
  •  
  • Chapter 10. Geo-Marketing Market - Regional Analysis
    • 10.1. Global Geo-Marketing Market: Regional Overview
      • 10.1.1. Global Geo-Marketing Market Share, By Region, 2018 and 2025
    • 10.2. North America
      • 10.2.1. North America Geo-Marketing Market Revenue, 2016-2025 (USD Billion)
      • 10.2.2. North America Geo-Marketing Market Revenue, By Technology, 2016-2025 (USD Billion)
      • 10.2.3. North America Geo-Marketing Market Revenue, By Software, 2016-2025 (USD Billion)
      • 10.2.4. North America Geo-Marketing Market Revenue, By Deployment Mode, 2016-2025 (USD Billion)
      • 10.2.5. North America Geo-Marketing Market Revenue, By Location, 2016-2025 (USD Billion)
      • 10.2.6. North America Geo-Marketing Market Revenue, By Vertical, 2016-2025 (USD Billion)
      • 10.2.7. The U.S.
        • 10.2.7.1. The U.S. Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.2.7.2. The U.S. Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.2.7.3. The U.S. Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.2.7.4. The U.S. Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.2.7.5. The U.S. Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.2.8. Canada
        • 10.2.8.1. Canada Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.2.8.2. Canada Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.2.8.3. Canada Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.2.8.4. Canada Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.2.8.5. Canada Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
    • 10.3. Europe
      • 10.3.1. Europe Geo-Marketing Market Revenue, 2016-2025 (USD Billion)
      • 10.3.2. Europe Geo-Marketing Market Revenue, By Technology, 2016-2025 (USD Billion)
      • 10.3.3. Europe Geo-Marketing Market Revenue, By Software, 2016-2025 (USD Billion)
      • 10.3.4. Europe Geo-Marketing Market Revenue, By Deployment Mode, 2016-2025 (USD Billion)
      • 10.3.5. Europe Geo-Marketing Market Revenue, By Location, 2016-2025 (USD Billion)
      • 10.3.6. Europe Geo-Marketing Market Revenue, By Vertical, 2016-2025 (USD Billion)
      • 10.3.7. UK
        • 10.3.7.1. UK Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.3.7.2. UK Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.3.7.3. UK Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.3.7.4. UK Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.3.7.5. UK Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.3.8. France
        • 10.3.8.1. France Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.3.8.2. France Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.3.8.3. France Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.3.8.4. France Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.3.8.5. France Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.3.9. Germany
        • 10.3.9.1. Germany Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.3.9.2. Germany Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.3.9.3. Germany Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.3.9.4. Germany Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.3.9.5. Germany Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.3.10. Rest of Europe
        • 10.3.10.1. Rest of Europe Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.3.10.2. Rest of Europe Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.3.10.3. Rest of Europe Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.3.10.4. Rest of Europe Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.3.10.5. Rest of Europe Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
    • 10.4. Asia Pacific
      • 10.4.1. Asia Pacific Geo-Marketing Market Revenue, 2016-2025 (USD Billion)
      • 10.4.2. Asia Pacific Geo-Marketing Market Revenue, By Technology, 2016-2025 (USD Billion)
      • 10.4.3. Asia Pacific Geo-Marketing Market Revenue, By Software, 2016-2025 (USD Billion)
      • 10.4.4. Asia Pacific Geo-Marketing Market Revenue, By Deployment Mode, 2016-2025 (USD Billion)
      • 10.4.5. Asia Pacific Geo-Marketing Market Revenue, By Location, 2016-2025 (USD Billion)
      • 10.4.6. Asia Pacific Geo-Marketing Market Revenue, By Vertical, 2016-2025 (USD Billion)
      • 10.4.7. China
        • 10.4.7.1. China Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.4.7.2. China Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.4.7.3. China Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.4.7.4. China Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.4.7.5. China Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.4.8. Japan
        • 10.4.8.1. Japan Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.4.8.2. Japan Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.4.8.3. Japan Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.4.8.4. Japan Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.4.8.5. Japan Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.4.9. India
        • 10.4.9.1. India Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.4.9.2. India Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.4.9.3. India Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.4.9.4. India Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.4.9.5. India Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.4.10. Rest of Asia Pacific
        • 10.4.10.1. Rest of Asia Pacific Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.4.10.2. Rest of Asia Pacific Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.4.10.3. Rest of Asia Pacific Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.4.10.4. Rest of Asia Pacific Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.4.10.5. Rest of Asia Pacific Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
    • 10.5. Latin America
      • 10.5.1. Latin America Geo-Marketing Market Revenue, 2016-2025 (USD Billion)
      • 10.5.2. Latin America Geo-Marketing Market Revenue, By Technology, 2016-2025 (USD Billion)
      • 10.5.3. Latin America Geo-Marketing Market Revenue, By Software, 2016-2025 (USD Billion)
      • 10.5.4. Latin America Geo-Marketing Market Revenue, By Deployment Mode, 2016-2025 (USD Billion)
      • 10.5.5. Latin America Geo-Marketing Market Revenue, By Location, 2016-2025 (USD Billion)
      • 10.5.6. Latin America Geo-Marketing Market Revenue, By Vertical, 2016-2025 (USD Billion)
      • 10.5.7. Brazil
        • 10.5.7.1. Brazil Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.5.7.2. Brazil Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.5.7.3. Brazil Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.5.7.4. Brazil Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.5.7.5. Brazil Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
      • 10.5.8. Rest of Latin America
        • 10.5.8.1. Rest of Latin America Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
        • 10.5.8.2. Rest of Latin America Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
        • 10.5.8.3. Rest of Latin America Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
        • 10.5.8.4. Rest of Latin America Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
        • 10.5.8.5. Rest of Latin America Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
    • 10.6. The Middle East and Africa
      • 10.6.1. The Middle East and Africa Geo-Marketing Market Revenue, 2016-2025 (USD Billion)
      • 10.6.2. The Middle East and Africa Geo-Marketing Market Revenue, by Technology, 2016-2025 (USD Billion)
      • 10.6.3. The Middle East and Africa Geo-Marketing Market Revenue, by Software, 2016-2025 (USD Billion)
      • 10.6.4. The Middle East and Africa Geo-Marketing Market Revenue, by Deployment Mode, 2016-2025 (USD Billion)
      • 10.6.5. The Middle East and Africa Geo-Marketing Market Revenue, by Location, 2016-2025 (USD Billion)
      • 10.6.6. The Middle East and Africa Geo-Marketing Market Revenue, by Vertical, 2016-2025 (USD Billion)
  •  
  • Chapter 11. Company Profiles
    • 11.1. Google
      • 11.1.1. Overview
      • 11.1.2. Financials
      • 11.1.3. Product portfolio
      • 11.1.4. Business strategy
      • 11.1.5. Recent developments
    • 11.2. Cisco
      • 11.2.1. Overview
      • 11.2.2. Financials
      • 11.2.3. Product portfolio
      • 11.2.4. Business strategy
      • 11.2.5. Recent developments
    • 11.3. Oracle
      • 11.3.1. Overview
      • 11.3.2. Financials
      • 11.3.3. Product portfolio
      • 11.3.4. Business strategy
      • 11.3.5. Recent developments
    • 11.4. IBM
      • 11.4.1. Overview
      • 11.4.2. Financials
      • 11.4.3. Product portfolio
      • 11.4.4. Business strategy
      • 11.4.5. Recent developments
    • 11.5. Salesforce
      • 11.5.1. Overview
      • 11.5.2. Financials
      • 11.5.3. Product portfolio
      • 11.5.4. Business strategy
      • 11.5.5. Recent developments
    • 11.6. Adobe
      • 11.6.1. Overview
      • 11.6.2. Financials
      • 11.6.3. Product portfolio
      • 11.6.4. Business strategy
      • 11.6.5. Recent developments
    • 11.7. Microsoft
      • 11.7.1. Overview
      • 11.7.2. Financials
      • 11.7.3. Product portfolio
      • 11.7.4. Business strategy
      • 11.7.5. Recent developments
    • 11.8. Qualcomm
      • 11.8.1. Overview
      • 11.8.2. Financials
      • 11.8.3. Product portfolio
      • 11.8.4. Business strategy
      • 11.8.5. Recent developments
    • 11.9. Rover
      • 11.9.1. Overview
      • 11.9.2. Financials
      • 11.9.3. Product portfolio
      • 11.9.4. Business strategy
      • 11.9.5. Recent developments
    • 11.10. Mobile Bridge
      • 11.10.1. Overview
      • 11.10.2. Financials
      • 11.10.3. Product portfolio
      • 11.10.4. Business strategy
      • 11.10.5. Recent developments
    • 11.11. Ericsson
      • 11.11.1. Overview
      • 11.11.2. Financials
      • 11.11.3. Product portfolio
      • 11.11.4. Business strategy
      • 11.11.5. Recent developments
    • 11.12. Hyper
      • 11.12.1. Overview
      • 11.12.2. Financials
      • 11.12.3. Product portfolio
      • 11.12.4. Business strategy
      • 11.12.5. Recent developments
    • 11.13. Reveal Mobile
      • 11.13.1. Overview
      • 11.13.2. Financials
      • 11.13.3. Product portfolio
      • 11.13.4. Business strategy
      • 11.13.5. Recent developments
    • 11.14. Merkle
      • 11.14.1. Overview
      • 11.14.2. Financials
      • 11.14.3. Product portfolio
      • 11.14.4. Business strategy
      • 11.14.5. Recent developments
    • 11.15. Foursquare
      • 11.15.1. Overview
      • 11.15.2. Financials
      • 11.15.3. Product portfolio
      • 11.15.4. Business strategy
      • 11.15.5. Recent developments
    • 11.16. Galigeo
      • 11.16.1. Overview
      • 11.16.2. Financials
      • 11.16.3. Product portfolio
      • 11.16.4. Business strategy
      • 11.16.5. Recent developments
    • 11.17. Navigine
      • 11.17.1. Overview
      • 11.17.2. Financials
      • 11.17.3. Product portfolio
      • 11.17.4. Business strategy
      • 11.17.5. Recent developments
    • 11.18. Xtremepush
      • 11.18.1. Overview
      • 11.18.2. Financials
      • 11.18.3. Product portfolio
      • 11.18.4. Business strategy
      • 11.18.5. Recent developments
    • 11.19. LocationGuru
      • 11.19.1. Overview
      • 11.19.2. Financials
      • 11.19.3. Product portfolio
      • 11.19.4. Business strategy
      • 11.19.5. Recent developments

List of Figures

1. Global Geo-Marketing Market Segmentation by Technology, Software, Deployment Mode, Location, Vertical, and Geography
2. Global Geo-Marketing Market, 2018-2025 (USD Billion)
3. Porter’s Five Forces Analysis
4. Global Geo-Marketing Market Attractiveness, by Software
5. Global Geo-Marketing Market Attractiveness, by Technology
6. Global Geo-Marketing Market Attractiveness, by Deployment Mode 
7. Global Geo-Marketing Market Attractiveness, by Location
8. Global Geo-Marketing Market Attractiveness, by Vertical
9. Global Geo-Marketing Market Attractiveness, by Region
10. Global Geo-Marketing Market Share, by Software, 2018 and 2025
11. Global Geo-Marketing Market by Reporting, 2016–2025 (USD Billion)
12. Global Geo-Marketing Market by Location and Predictive Analytics, 2016–2025 (USD Billion)
13. Global Geo-Marketing Market by Geo-fencing, 2016–2025 (USD Billion)
14. Global Geo-Marketing Market Share, by Technology, 2018 and 2025
15. Global Geo-Marketing Market by Bluetooth, 2016–2025 (USD Billion)
16. Global Geo-Marketing Market by Wi-Fi, 2016–2025 (USD Billion)
17. Global Geo-Marketing Market by NFC, 2016–2025 (USD Billion)
18. Global Geo-Marketing Market by Beacon, 2016–2025 (USD Billion)
19. Global Geo-Marketing Market by GPS, 2016–2025 (USD Billion)
20. Global Geo-Marketing Market Share, by Deployment Mode, 2018 and 2025
21. Global Geo-Marketing Market by On-premises, 2016–2025 (USD Billion)
22. Global Geo-Marketing Market by Cloud-based, 2016–2025 (USD Billion)
23. Global Geo-Marketing Market Share, by Location, 2018 and 2025 (USD Billion)
24. Global Geo-Marketing Market by Indoor, 2016–2025 (USD Billion)
25. Global Geo-Marketing Market by Outdoor, 2016–2025 (USD Billion)
26. Global Geo-Marketing Market Share, by Vertical, 2018 and 2025
27. Global Geo-Marketing Market by BFSI, 2016–2025 (USD Billion)
28. Global Geo-Marketing Market by IT &Telecommunications, 2016–2025 (USD Billion)
29. Global Geo-Marketing Market by Tourism, 2016–2025 (USD Billion)
30. Global Geo-Marketing Market by Retail & E-commerce, 2016–2025 (USD Billion)
31. Global Geo-Marketing Market by Healthcare and Lifesciences, 2016–2025 (USD Billion)
32. Global Geo-Marketing Market Share, by Region, 2018 and 2025
33. North America Geo-Marketing Market, 2016–2025 (USD Billion)
34. Europe Geo-Marketing Market, 2016–2025 (USD Billion)
35. Asia Pacific Geo-Marketing Market, 2016–2025 (USD Billion)
36. Latin America Geo-Marketing Market, 2016–2025 (USD Billion)
37. The Middle East and Africa Geo-Marketing Market, 2016–2025 (USD Billion)
 


List of Tables

1. Global Geo-Marketing market snapshot
2. Drivers of the Geo-Marketing market: Impact analysis
3. Restraints of the Geo-Marketing market: Impact analysis
4. North America Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
5. North America Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
6. North America Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
7. North America Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
8. North America Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
9. The U.S. Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
10. The U.S. Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
11. The U.S. Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
12. The U.S. Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
13. The U.S. Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
14. Canada Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
15. Canada Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
16. Canada Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
17. Canada Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
18. Canada Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
19. Europe Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
20. Europe Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
21. Europe Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
22. Europe Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
23. Europe Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
24. UK Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
25. UK Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
26. UK Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
27. UK Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
28. UK Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
29. France Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
30. France Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
31. France Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
32. France Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
33. France Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
34. Germany Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
35. Germany Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
36. Germany Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
37. Germany Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
38. Germany Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
39. Rest of Europe Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
40. Rest of Europe Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
41. Rest of Europe Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
42. Rest of Europe Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
43. Rest of Europe Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
44. Asia Pacific Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
45. Asia Pacific Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
46. Asia Pacific Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
47. Asia Pacific Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
48. Asia Pacific Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
49. China Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
50. China Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
51. China Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
52. China Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
53. China Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
54. Japan Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
55. Japan Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
56. Japan Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
57. Japan Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
58. Japan Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
59. India Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
60. India Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
61. India Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
62. India Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
63. India Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
64. Rest of Asia Pacific Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
65. Rest of Asia Pacific Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
66. Rest of Asia Pacific Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
67. Rest of Asia Pacific Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
68. Rest of Asia Pacific Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
69. Latin America Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
70. Latin America Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
71. Latin America Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
72. Latin America Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
73. Latin America Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
74. Brazil Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
75. Brazil Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
76. Brazil Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
77. Brazil Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
78. Brazil Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
79. Rest of Latin America Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
80. Rest of Latin America Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
81. Rest of Latin America Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
82. Rest of Latin America Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
83. Rest of Latin America Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
84. The Middle East and Africa Geo-Marketing Market Revenue, By Technology, 2016–2025 (USD Billion) 
85. The Middle East and Africa Geo-Marketing Market Revenue, By Software, 2016–2025 (USD Billion)
86. The Middle East and Africa Geo-Marketing Market Revenue, By Deployment Mode, 2016–2025 (USD Billion)
87. The Middle East and Africa Geo-Marketing Market Revenue, By Location, 2016–2025 (USD Billion)
88. The Middle East and Africa Geo-Marketing Market Revenue, By Vertical, 2016–2025 (USD Billion)
 

Methodology

Free Analysis

Geo-marketing is basically marketing integrated with location intelligence to enhance the chances of a peculiar message to be delivered to the right customer at the right time. This can be done in multiple ways, but the typical factor is the location data that is being used as a marketing effort component. One of the basic forms of geo-marketing is geo-targeting, which simply means taking into consideration the previous locations a customer has visited to deliver content to him/her. Data analysis through the geographic location is performed by marketers with the assistance of a digital map. Large organizations maintaining a huge database can use the collected data about their customers, such as location, email, and name via transaction history, subscriptions, and sales leads, and apply it on a digital map.

The global geo-marketing market is expected to grow notably, owing to the growing demand for location-based intelligence that leads to a magnified business payoff. Location analytics, data warehousing, and data mining provide intensive and varied data regarding probable markets and potential customers. Organizations are increasingly investing in digital marketing as compared to traditional marketing practices. However, the growing use of computers and the emergence of information technology are also increasing the number of cyber-attacks, which, in turn, is putting a risk on users’ privacy. This is a major geo-marketing market restraint along with legal concerns. Alternatively, with proper legal processes and privacy measures, these market restraints can be tackled accordingly.

Global Geo Marketing Market

The outdoor location segment has high growth potential, owing to stores being able to create a virtual perimeter to attract customers by sending push-notifications and offering a variety of options. This is an effective way to gain business from a target location. The cloud-based deployment mode shows significant growth potential, as it offers better security, increased storage capacity, and reduced set-up costs in comparison to on-premises mode. It is also an effective way of training and development of employees when organizations are striving to reduce their operational costs.

North America leads the global geo-marketing market, owing to its rapidly flourishing education sector. The U.S. and Canada lead the regional market due to growing technological advancements, increasing R&D investments, and rising financial assistance from the government. Moreover, the U.S. also facilitates rapid developments for a lot of startups and investments in the education sector, by implementing advanced technology in its esteemed universities. The Asia Pacific geo-marketing market is expected to be the fastest growing region globally in the future, owing to the rapidly growing economies of India and China and rising investments witnessed in the region’s IT and retail sectors.

The prominent players in the global geo-marketing market are Google, Cisco, Oracle, IBM, Salesforce, Adobe, Microsoft, Qualcomm, Rover, Mobile Bridge, Ericsson, Hyper, Reveal Mobile, Merkle, Foursquare, Galigeo, Navigine, Xtremepush, and LocationGuru.

 

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