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Content Analytics Market - Global Industry Analysis

Content Analytics Market By Deployment Mode (On-premise Deployment and Cloud-based Deployment), By Application (Text Analytics, Social Media Analytics, Web Analytics, Speech Analytics and Others), By End-use Industry (Banking, Financial Services and Insurance, Healthcare and Life Sciences, Telecommunications and IT, Consumer Goods and Retail, Media and Entertainment and Others), and By Region: Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 19-Oct-2021 Category: Technology & Media Report Format : PDF Pages: 165 Report Code: ZMR-976 Status : Published

The global Content Analytics market accounted for USD 3,601.9 Million in 2020 and is expected to reach USD 19,061.8 Million by 2028, growing at a CAGR of 23.4% from 2021 to 2028.

Description

Market Overview

The global Content Analytics market accounted for USD 3,601.9 Million in 2020 and is expected to reach USD 19,061.8 Million by 2028, growing at a CAGR of 23.4% from 2021 to 2028.

Content Analytics can be described as a group of technologies that is used to process digital content, based on user behavior and interaction. It measures and analyses the traffic on a site and the engagement of users with digital content such as articles, blogs, podcast and videos. It uses software to recognize patterns and trends across a company’s unstructured data.

Increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights are some of the major factors that are augmenting the growth of the Content Analytics market, globally. The increasing demand to analyze and evaluate patterns and to make systems smarter and safer is driving the growth for Video Analytics segment in Content Analytics market.

Global Content Analytics Market Size

COVID-19 Impact Analysis

Before the COVID-19 pandemic, companies in the Content Analytics market were expanding at a steady pace. However, during the pandemic, the demand for Content Analytics grew significantly. This can be accredited to the worldwide lockdown and business shutdowns. Due to the lockdown, a lot of companies saw a dynamic shift in their working regime as people were working from home and relying on digital technologies and solutions for their work-related activities. This enhanced the adoption rate of digital advertisements, marketing, sales and customer outreach. Additionally, there was an increase in social media penetration. Furthermore, Text Analytics played a major role in extracting information about the virus, for the healthcare sector.

All these factors had a positive impact on the Content Analytics market as there was a surge in the demand for social media analytics, web analytics and text analytics, over a wide range of industries.

Growth Factors

Increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights are some of the major factors that drive the growth of the Content Analytics market.

The presence of multiple players in the market creates a fiercely competitive environment, for any industry. It becomes imminent for the market players to gain new insights to get an advantage over their competitors as well as to make better decisions. This promotes the collection of data to gain industry, business and competitive insights. The data collected is massive and has to be analyzed using Content Analytics tools. Increased adoption of digitalization and cloud computing further enhances the demand for Content Analytics.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Application Segment Analysis Preview

The Social Media Analytics segment held a share of over 34.3% in 2020. This immense share is attributable to the enhanced presence and penetration of social media, worldwide. Social media channels are widely used for customer outreach and their involvement in digital advertisements and campaigns is on the rise as well.

Due to this, social media generates enormous amount of content in the form of videos, text, web browsing and podcasts. This enhances the utilization of technologies and solutions such as big data analytics, Internet of Things (IoT), thereby, increasing the demand for Content Analytics market.

Subsequently, the Text Analytics segment holds a major share in the Content Analytics market. This is attributable to technological advancements and novel software that are being utilized for the purpose of analysis, to easily evaluate huge amount of data.

Global Content Analytics Market Share

End-use Industry Segment Analysis Preview

The Banking, Financial Services and Insurance (BFSI) segment is expected to reach a CAGR of over 21.2% between 2021 and 2028.

The BFSI segment handles massive amounts of unstructured data that is collected from credit cards, debit cards, transaction histories, customer information, product logs and web interactions. This data is analyzed using several Content Analytics tools. It helps the BFSI segment to make better decisions for their customers as well as their operations.

Subsequently, the Healthcare and Life Sciences segment is expected to become one of the largest consumers of the Content Analytics market, during the forecast period. This is attributable to the increase in data collection practices, from medical devices and gadgets, to better understand and treat acute and chronic conditions.

Regional Analysis Preview

The North America region held a share of over 31.2% in 2020. This is attributable to various factors such as the tremendous amount of content generated from a wide range of industries, technological advancements and increased adoption of IoT (Internet of Things), ML (Machine Learning) and AI (Artificial Intelligence).

Industries like Banking, Financial Services and Insurance, Healthcare and Lifesciences, Education and Research, Retail and Telecommunication among others, generate enormous amount of content in the form of images, videos, texts and web interactions. With the rise of these sectors in the region, there is an increase in the amount of content generated as well. This increases the demand for Content Analytics and enhances the market for Content Analytics in the region.

Furthermore, countries like the US and Canada are undergoing rapid digitalization and thus, enhancing the demand for web analytics as well as social media analytics.

Global Content Analytics Market Regional Analysis

The Asia Pacific region is anticipated to grow with a CAGR of over 24% between 2021 and 2028. This is attributable to the growth of data modernization technologies, enhanced ecommerce activities and increased penetration of social media, in the region.

Countries like China and India are highly populated, due to this, they are increasing their adoption of content analysis tools as they analyze huge data efficiently and conveniently. Additionally, countries like Japan, South Korea, China and India have rapidly growing ecommerce, healthcare and IT industries. These industries generate unstructured and structured data, immensely, in the form of content, which enhances the demand for Content Analytics.

Furthermore, rapid digitalization of the banking, healthcare, finance and education sectors, will drive the growth of Content Analytics market in the region.

Key Market Players & Competitive Landscape

Some of the key players in the Content Analytics market are Google Inc., Microsoft Corporation, IBM Corporation, SAS Institute, SAP SE, Oracle Corporation, Adobe Systems Inc., Verint Systems, Hewlett Packard Enterprise, OpenText Corporation, Clarabridge Inc. and Nice Systems Ltd. among others.

Players in the Content Analytics market are focusing on widening their portfolio to create novel solutions and technologies. This strategy helps them in catering to the requirements of their end-users proficiently and to get an advantage over their competitors. For instance, in December 2020, Microsoft launched Opinion Mining and Async Offerings for Text Analytics. Opinion Mining is utilized in the sentiment analysis feature of text analytics. It extracts information about a product or service and the opinions related to them.

Furthermore, players in the Content Analytics market are focusing on collaborations and acquisitions to enhance their market share. For instance, in September 2021, Lexalytics Inc., a US based data analytics company, was acquired by InMoment Inc.

The global Content Analytics Market is segmented as follows:

By Deployment Mode

  • On-premise Deployment
  • Cloud-based Deployment

By Application

  • Text Analytics
  • Social Media Analytics
  • Web Analytics
  • Speech Analytics
  • Others

By End-use Industry

  • Banking, Financial Services and Insurance (BFSI)
  • Healthcare and Life Sciences
  • Telecommunications and IT
  • Consumer Goods and Retail
  • Media and Entertainment
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1: Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2: Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Deployment Mode
        • 2.1.1.2. Market Attractiveness Analysis, By Application
        • 2.1.1.3. Market Attractiveness Analysis, By End-use Industry
        • 2.1.1.4. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Content Analytics Market, 2016 – 2028 (USD Million)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3: COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast By Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4: Content Analytics Market – Deployment Mode Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Deployment Mode, 2020 & 2028
    • 4.2. On-premise Deployment
      • 4.2.1. Market Size and Forecast, By Region (USD Million)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Cloud-based Deployment
      • 4.3.1. Market Size and Forecast, By Region (USD Million)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5: Content Analytics Market – Application Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By Application, 2020 & 2028
    • 5.2. Text Analytics
      • 5.2.1. Market Size and Forecast, By Region (USD Million)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. Social Media Analytics
      • 5.3.1. Market Size and Forecast, By Region (USD Million)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.4. Web Analytics
      • 5.4.1. Market Size and Forecast, By Region (USD Million)
      • 5.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.5. Speech Analytics
      • 5.5.1. Market Size and Forecast, By Region (USD Million)
      • 5.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.6. Others
      • 5.6.1. Market Size and Forecast, By Region (USD Million)
      • 5.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.6.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6: Content Analytics Market – End-use Industry Segment Analysis
    • 6.1. Overview
      • 6.1.1. Market Revenue Share, By End-use Industry, 2020 & 2028
    • 6.2. Banking, Financial Services and Insurance (BFSI)
      • 6.2.1. Market Size and Forecast, By Region (USD Million)
      • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.3. Healthcare and Life Sciences
      • 6.3.1. Market Size and Forecast, By Region (USD Million)
      • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.4. Telecommunications and IT
      • 6.4.1. Market Size and Forecast, By Region (USD Million)
      • 6.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.5. Consumer Goods and Retail
      • 6.5.1. Market Size and Forecast, By Region (USD Million)
      • 6.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.6. Media and Entertainment
      • 6.6.1. Market Size and Forecast, By Region (USD Million)
      • 6.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.6.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.7. Others
      • 6.7.1. Market Size and Forecast, By Region (USD Million)
      • 6.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.7.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 7: Content Analytics Market – Regional Analysis
    • 7.1. Overview
      • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
    • 7.2. North America
      • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.2.2. North America Market Revenue, By Deployment Mode, 2016 – 2028
      • 7.2.3. North America Market Revenue, By Application, 2016 – 2028
      • 7.2.4. North America Market Revenue, By End-use Industry, 2016 – 2028
      • 7.2.5. U.S.
        • 7.2.5.1. U.S. Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.2.5.2. U.S. Market Revenue, By Application, 2016 – 2028
        • 7.2.5.3. U.S. Market Revenue, By End-use Industry, 2016 – 2028
      • 7.2.6. Canada
        • 7.2.6.1. Canada Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.2.6.2. Canada Market Revenue, By Application, 2016 – 2028
        • 7.2.6.3. Canada Market Revenue, By End-use Industry, 2016 – 2028
      • 7.2.7. Mexico
        • 7.2.7.1. Mexico Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.2.7.2. Mexico Market Revenue, By Application, 2016 – 2028
        • 7.2.7.3. Mexico Market Revenue, By End-use Industry, 2016 – 2028
    • 7.3. Europe
      • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.3.2. Europe Market Revenue, By Deployment Mode, 2016 – 2028
      • 7.3.3. Europe Market Revenue, By Application, 2016 – 2028
      • 7.3.4. Europe Market Revenue, By End-use Industry, 2016 – 2028
      • 7.3.5. Germany
        • 7.3.5.1. Germany Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.3.5.2. Germany Market Revenue, By Application, 2016 – 2028
        • 7.3.5.3. Germany Market Revenue, By End-use Industry, 2016 – 2028
      • 7.3.6. France
        • 7.3.6.1. France Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.3.6.2. France Market Revenue, By Application, 2016 – 2028
        • 7.3.6.3. France Market Revenue, By End-use Industry, 2016 – 2028
      • 7.3.7. U.K.
        • 7.3.7.1. U.K. Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.3.7.2. U.K. Market Revenue, By Application, 2016 – 2028
        • 7.3.7.3. U.K. Market Revenue, By End-use Industry, 2016 – 2028
      • 7.3.8. Italy
        • 7.3.8.1. Italy Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.3.8.2. Italy Market Revenue, By Application, 2016 – 2028
        • 7.3.8.3. Italy Market Revenue, By End-use Industry, 2016 – 2028
      • 7.3.9. Spain
        • 7.3.9.1. Spain Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.3.9.2. Spain Market Revenue, By Application, 2016 – 2028
        • 7.3.9.3. Spain Market Revenue, By End-use Industry, 2016 – 2028
      • 7.3.10. Rest of Europe
        • 7.3.10.1. Rest of Europe Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.3.10.2. Rest of Europe Market Revenue, By Application, 2016 – 2028
        • 7.3.10.3. Rest of Europe Market Revenue, By End-use Industry, 2016 – 2028
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.4.2. Asia Pacific Market Revenue, By Deployment Mode, 2016 – 2028
      • 7.4.3. Asia Pacific Market Revenue, By Application, 2016 – 2028
      • 7.4.4. Asia Pacific Market Revenue, By End-use Industry, 2016 – 2028
      • 7.4.5. China
        • 7.4.5.1. China Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.4.5.2. China Market Revenue, By Application, 2016 – 2028
        • 7.4.5.3. China Market Revenue, By End-use Industry, 2016 – 2028
      • 7.4.6. Japan
        • 7.4.6.1. Japan Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.4.6.2. Japan Market Revenue, By Application, 2016 – 2028
        • 7.4.6.3. Japan Market Revenue, By End-use Industry, 2016 – 2028
      • 7.4.7. India
        • 7.4.7.1. India Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.4.7.2. India Market Revenue, By Application, 2016 – 2028
        • 7.4.7.3. India Market Revenue, By End-use Industry, 2016 – 2028
      • 7.4.8. South Korea
        • 7.4.8.1. South Korea Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.4.8.2. South Korea Market Revenue, By Application, 2016 – 2028
        • 7.4.8.3. South Korea Market Revenue, By End-use Industry, 2016 – 2028
      • 7.4.9. South-East Asia
        • 7.4.9.1. South-East Asia Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.4.9.2. South-East Asia Market Revenue, By Application, 2016 – 2028
        • 7.4.9.3. South-East Asia Market Revenue, By End-use Industry, 2016 – 2028
      • 7.4.10. Rest of Asia Pacific
        • 7.4.10.1. Rest of Asia Pacific Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.4.10.2. Rest of Asia Pacific Market Revenue, By Application, 2016 – 2028
        • 7.4.10.3. Rest of Asia Pacific Market Revenue, By End-use Industry, 2016 – 2028
    • 7.5. Latin America
      • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.5.2. Latin America Market Revenue, By Deployment Mode, 2016 – 2028
      • 7.5.3. Latin America Market Revenue, By Application, 2016 – 2028
      • 7.5.4. Latin America Market Revenue, By End-use Industry, 2016 – 2028
      • 7.5.5. Brazil
        • 7.5.5.1. Brazil Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.5.5.2. Brazil Market Revenue, By Application, 2016 – 2028
        • 7.5.5.3. Brazil Market Revenue, By End-use Industry, 2016 – 2028
      • 7.5.6. Argentina
        • 7.5.6.1. Argentina Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.5.6.2. Argentina Market Revenue, By Application, 2016 – 2028
        • 7.5.6.3. Argentina Market Revenue, By End-use Industry, 2016 – 2028
      • 7.5.7. Rest of Latin America
        • 7.5.7.1. Rest of Latin America Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.5.7.2. Rest of Latin America Market Revenue, By Application, 2016 – 2028
        • 7.5.7.3. Rest of Latin America Market Revenue, By End-use Industry, 2016 – 2028
    • 7.6. The Middle-East and Africa
      • 7.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.6.2. The Middle-East and Africa Market Revenue, By Deployment Mode, 2016 – 2028
      • 7.6.3. The Middle-East and Africa Market Revenue, By Application, 2016 – 2028
      • 7.6.4. The Middle-East and Africa Market Revenue, By End-use Industry, 2016 – 2028
      • 7.6.5. GCC Countries
        • 7.6.5.1. GCC Countries Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.6.5.2. GCC Countries Market Revenue, By Application, 2016 – 2028
        • 7.6.5.3. GCC Countries Market Revenue, By End-use Industry, 2016 – 2028
      • 7.6.6. South Africa
        • 7.6.6.1. South Africa Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.6.6.2. South Africa Market Revenue, By Application, 2016 – 2028
        • 7.6.6.3. South Africa Market Revenue, By End-use Industry, 2016 – 2028
      • 7.6.7. Rest of Middle-East Africa
        • 7.6.7.1. Rest of Middle-East Africa Market Revenue, By Deployment Mode, 2016 – 2028
        • 7.6.7.2. Rest of Middle-East Africa Market Revenue, By Application, 2016 – 2028
        • 7.6.7.3. Rest of Middle-East Africa Market Revenue, By End-use Industry, 2016 – 2028
  • Chapter No. 8: Content Analytics Market – Industry Analysis
    • 8.1. Introduction
    • 8.2. Market Drivers
      • 8.2.1. Driving Factor 1 Analysis
      • 8.2.2. Driving Factor 2 Analysis
    • 8.3. Market Restraints
      • 8.3.1. Restraining Factor Analysis
    • 8.4. Market Opportunities
      • 8.4.1. Market Opportunity Analysis
    • 8.5. Porter’s Five Forces Analysis
    • 8.6. PEST Analysis
    • 8.7. Regulatory Landscape
    • 8.8. Technulogy Landscape
    • 8.9. Regional Market Trends
      • 8.9.1. North America
      • 8.9.2. Europe
      • 8.9.3. Asia Pacific
      • 8.9.4. Latin America
      • 8.9.5. The Middle-East and Africa
    • 8.10. Pricing Analysis
    • 8.11. Value Chain Analysis
    • 8.12. Downstream Buyers
    • 8.13. Distributors/Traders List
  • Chapter No. 9: Competitive Landscape
    • 9.1. Company Market Share Analysis – 2019
      • 9.1.1. Global Content Analytics Market: Company Market Share, 2019
      • 9.1.2. Global Content Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
      • 9.1.3. Global Content Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 9.1.4. Global Content Analytics Market: Radar Determinant Chart, 2019
    • 9.2. Strategic Developments
      • 9.2.1. Acquisitions & Mergers
      • 9.2.2. New Product Launch
      • 9.2.3. Regional Expansion
    • 9.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 10: Company Profiles
    • 10.1. Google Inc.
      • 10.1.1. Company Overview
      • 10.1.2. Key Executives
      • 10.1.3. Product Portfulio
      • 10.1.4. Financial Overview
      • 10.1.5. Operating Business Segments
      • 10.1.6. Business Performance
      • 10.1.7. Recent Developments
    • 10.2. Microsoft Corporation
    • 10.3. IBM Corporation
    • 10.4. SAS Institute
    • 10.5. SAP SE
    • 10.6. Oracle Corporation
    • 10.7. Adobe Systems Inc.
    • 10.8. Verint Systems
    • 10.9. Hewlett Packard Enterprise
    • 10.10. OpenText Corporation
    • 10.11. Clarabridge Inc.
    • 10.12. Nice Systems Ltd.
  • Chapter No. 11: Marketing Strategy Analysis
    • 11.1. Marketing Channel
    • 11.2. Direct Marketing
    • 11.3. Indirect Marketing
    • 11.4. Marketing Channel Development Trends
    • 11.5. Economic/Pulitical Environmental Change
  • Chapter No. 12: Research Methodulogy
    • 12.1. Research Methodulogy
    • 12.2. Phase I - Secondary Research
    • 12.3. Phase II - Data Modeling
      • 12.3.1. Company Share Analysis Model
      • 12.3.2. Revenue Based Modeling
    • 12.4. Phase III - Primary Research
    • 12.5. Research Limitations
      • 12.5.1. Assumptions

List of Figures

FIG NO. 1. Market Attractiveness Analysis, By Deployment Mode
FIG NO. 2. Market Attractiveness Analysis, By Application
FIG NO. 3. Market Attractiveness Analysis, By End-use Industry
FIG NO. 4. Market Attractiveness Analysis, By Region
FIG NO. 5. Global Content Analytics Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 6. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 7. Market Revenue Share, By Deployment Mode, 2020 & 2028
FIG NO. 8. Global Content Analytics Market for On-premise Deployment, Revenue (USD Million) 2016 – 2028
FIG NO. 9. Comparative Revenue Analysis of Content Analytics Market for On-premise Deployment, By Country, 2020 & 2028
FIG NO. 10. Global Content Analytics Market for Cloud-based Deployment, Revenue (USD Million) 2016 – 2028
FIG NO. 11. Comparative Revenue Analysis of Content Analytics Market for Cloud-based Deployment, By Country, 2020 & 2028
FIG NO. 12. Market Revenue Share, By Application, 2020 & 2028
FIG NO. 13. Global Content Analytics Market for Text Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 14. Comparative Revenue Analysis of Content Analytics Market for Text Analytics, By Country, 2020 & 2028
FIG NO. 15. Global Content Analytics Market for Social Media Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 16. Comparative Revenue Analysis of Content Analytics Market for Social Media Analytics, By Country, 2020 & 2028
FIG NO. 17. Global Content Analytics Market for Web Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 18. Comparative Revenue Analysis of Content Analytics Market for Web Analytics, By Country, 2020 & 2028
FIG NO. 19. Global Content Analytics Market for Speech Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Content Analytics Market for Speech Analytics, By Country, 2020 & 2028
FIG NO. 21. Global Content Analytics Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 22. Comparative Revenue Analysis of Content Analytics Market for Others, By Country, 2020 & 2028
FIG NO. 23. Market Revenue Share, By End-use Industry, 2020 & 2028
FIG NO. 24. Global Content Analytics Market for Banking, Financial Services and Insurance (BFSI), Revenue (USD Million) 2016 – 2028
FIG NO. 25. Comparative Revenue Analysis of Content Analytics Market for Banking, Financial Services and Insurance (BFSI), By Country, 2020 & 2028
FIG NO. 26. Global Content Analytics Market for Healthcare and Life Sciences, Revenue (USD Million) 2016 – 2028
FIG NO. 27. Comparative Revenue Analysis of Content Analytics Market for Healthcare and Life Sciences, By Country, 2020 & 2028
FIG NO. 28. Global Content Analytics Market for Telecommunications and IT, Revenue (USD Million) 2016 – 2028
FIG NO. 29. Comparative Revenue Analysis of Content Analytics Market for Telecommunications and IT, By Country, 2020 & 2028
FIG NO. 30. Global Content Analytics Market for Consumer Goods and Retail, Revenue (USD Million) 2016 – 2028
FIG NO. 31. Comparative Revenue Analysis of Content Analytics Market for Consumer Goods and Retail, By Country, 2020 & 2028
FIG NO. 32. Global Content Analytics Market for Media and Entertainment, Revenue (USD Million) 2016 – 2028
FIG NO. 33. Comparative Revenue Analysis of Content Analytics Market for Media and Entertainment, By Country, 2020 & 2028
FIG NO. 34. Global Content Analytics Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 35. Comparative Revenue Analysis of Content Analytics Market for Others, By Country, 2020 & 2028
FIG NO. 36. Global Content Analytics Market Revenue Share, By Region, 2020 & 2028
FIG NO. 37. North America Content Analytics Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 38. Porter’s Five Forces Analysis for Global Content Analytics Market
FIG NO. 39. PEST Analysis for Global Content Analytics Market
FIG NO. 40. Pricing Analysis for Global Content Analytics Market
FIG NO. 41. Value Chain Analysis for Global Content Analytics Market
FIG NO. 42. Company Share Analysis, 2019
FIG NO. 43. Radar Determinant Chart, 2019
FIG NO. 44. Company Strategic Developments – Heat Map Analysis
FIG NO. 45. Google Inc. Business Segment Revenue Share, 2020 (%)
FIG NO. 46. Google Inc. Geographical Segment Revenue Share, 2020 (%)
FIG NO. 47. Market Channels
FIG NO. 48. Marketing Channel Development Trend
FIG NO. 49. Growth in World Gross Product, 2008-2018
FIG NO. 50. Research Methodology – Detailed View
FIG NO. 51. Research Methodology
 


List of Tables 

TABLE NO. 1. Global Content Analytics Market: Snapshot
TABLE NO. 2. Quarterly Content Analytics Market Revenue By Region, 2020
TABLE NO. 3. Quarterly Content Analytics Market Revenue Forecast By Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Content Analytics Market for On-premise Deployment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Content Analytics Market for Cloud-based Deployment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Content Analytics Market for Text Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Content Analytics Market for Social Media Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Content Analytics Market for Web Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 11. Global Content Analytics Market for Speech Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 12. Global Content Analytics Market for Others, By Region, 2016 – 2028 (USD Million)
TABLE NO. 13. Global Content Analytics Market for Banking, Financial Services and Insurance (BFSI), By Region, 2016 – 2028 (USD Million)
TABLE NO. 14. Global Content Analytics Market for Healthcare and Life Sciences, By Region, 2016 – 2028 (USD Million)
TABLE NO. 15. Global Content Analytics Market for Telecommunications and IT, By Region, 2016 – 2028 (USD Million)
TABLE NO. 16. Global Content Analytics Market for Consumer Goods and Retail, By Region, 2016 – 2028 (USD Million)
TABLE NO. 17. Global Content Analytics Market for Media and Entertainment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 18. Global Content Analytics Market for Others, By Region, 2016 – 2028 (USD Million)
TABLE NO. 19. Global Content Analytics Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 20. North America Content Analytics Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 21. North America Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 22. North America Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 23. North America Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 24. U.S. Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 25. U.S. Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 26. U.S. Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 27. Canada Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 28. Canada Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 29. Canada Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 30. Mexico Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 31. Mexico Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 32. Mexico Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 33. Drivers for the Content Analytics Market: Impact Analysis
TABLE NO. 34. Restraints for the Content Analytics Market: Impact Analysis
TABLE NO. 35. Major Buyers of Content Analytics
TABLE NO. 36. Distributors/Traders List of Content Analytics
TABLE NO. 37. Global Content Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 38. Global Content Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)
 

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FrequentlyAsked Questions

The global Content Analytics market was valued at USD 3,601.9 Million in 2020.

The global Content Analytics market is expected to reach USD 19,061.8 Million by 2028, growing at a CAGR of 23.4% between 2021 to 2028.

Some of the key factors driving the global Content Analytics market growth are increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights.

North America region held a substantial share of the Content Analytics market in 2020. This surge can be credited to the tremendous amount of content generated from a wide range of industries, technological advancements and increased adoption of IoT (Internet of Things), ML (Machine Learning) and AI (Artificial Intelligence).

Some of the major companies operating in the Content Analytics market are Google Inc., Microsoft Corporation, IBM Corporation, SAS Institute, SAP SE, Oracle Corporation, Adobe Systems Inc., Verint Systems, Hewlett Packard Enterprise, OpenText Corporation, Clarabridge Inc. and Nice Systems Ltd. among others.

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