The global Content Analytics market accounted for USD 3,601.9 Million in 2020 and is expected to reach USD 19,061.8 Million by 2028, growing at a CAGR of 23.4% from 2021 to 2028.
Market Overview
The global Content Analytics market accounted for USD 3,601.9 Million in 2020 and is expected to reach USD 19,061.8 Million by 2028, growing at a CAGR of 23.4% from 2021 to 2028.
Content Analytics can be described as a group of technologies that is used to process digital content, based on user behavior and interaction. It measures and analyses the traffic on a site and the engagement of users with digital content such as articles, blogs, podcast and videos. It uses software to recognize patterns and trends across a company’s unstructured data.
Increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights are some of the major factors that are augmenting the growth of the Content Analytics market, globally. The increasing demand to analyze and evaluate patterns and to make systems smarter and safer is driving the growth for Video Analytics segment in Content Analytics market.
COVID-19 Impact Analysis
Before the COVID-19 pandemic, companies in the Content Analytics market were expanding at a steady pace. However, during the pandemic, the demand for Content Analytics grew significantly. This can be accredited to the worldwide lockdown and business shutdowns. Due to the lockdown, a lot of companies saw a dynamic shift in their working regime as people were working from home and relying on digital technologies and solutions for their work-related activities. This enhanced the adoption rate of digital advertisements, marketing, sales and customer outreach. Additionally, there was an increase in social media penetration. Furthermore, Text Analytics played a major role in extracting information about the virus, for the healthcare sector.
All these factors had a positive impact on the Content Analytics market as there was a surge in the demand for social media analytics, web analytics and text analytics, over a wide range of industries.
Growth Factors
Increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights are some of the major factors that drive the growth of the Content Analytics market.
The presence of multiple players in the market creates a fiercely competitive environment, for any industry. It becomes imminent for the market players to gain new insights to get an advantage over their competitors as well as to make better decisions. This promotes the collection of data to gain industry, business and competitive insights. The data collected is massive and has to be analyzed using Content Analytics tools. Increased adoption of digitalization and cloud computing further enhances the demand for Content Analytics.
Report Scope:
Report Attribute | Details |
---|---|
Base Year | 2020 |
Historic Years | 2016 - 2020 |
Forecast Years | 2021 - 2028 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Application Segment Analysis Preview
The Social Media Analytics segment held a share of over 34.3% in 2020. This immense share is attributable to the enhanced presence and penetration of social media, worldwide. Social media channels are widely used for customer outreach and their involvement in digital advertisements and campaigns is on the rise as well.
Due to this, social media generates enormous amount of content in the form of videos, text, web browsing and podcasts. This enhances the utilization of technologies and solutions such as big data analytics, Internet of Things (IoT), thereby, increasing the demand for Content Analytics market.
Subsequently, the Text Analytics segment holds a major share in the Content Analytics market. This is attributable to technological advancements and novel software that are being utilized for the purpose of analysis, to easily evaluate huge amount of data.
End-use Industry Segment Analysis Preview
The Banking, Financial Services and Insurance (BFSI) segment is expected to reach a CAGR of over 21.2% between 2021 and 2028.
The BFSI segment handles massive amounts of unstructured data that is collected from credit cards, debit cards, transaction histories, customer information, product logs and web interactions. This data is analyzed using several Content Analytics tools. It helps the BFSI segment to make better decisions for their customers as well as their operations.
Subsequently, the Healthcare and Life Sciences segment is expected to become one of the largest consumers of the Content Analytics market, during the forecast period. This is attributable to the increase in data collection practices, from medical devices and gadgets, to better understand and treat acute and chronic conditions.
Regional Analysis Preview
The North America region held a share of over 31.2% in 2020. This is attributable to various factors such as the tremendous amount of content generated from a wide range of industries, technological advancements and increased adoption of IoT (Internet of Things), ML (Machine Learning) and AI (Artificial Intelligence).
Industries like Banking, Financial Services and Insurance, Healthcare and Lifesciences, Education and Research, Retail and Telecommunication among others, generate enormous amount of content in the form of images, videos, texts and web interactions. With the rise of these sectors in the region, there is an increase in the amount of content generated as well. This increases the demand for Content Analytics and enhances the market for Content Analytics in the region.
Furthermore, countries like the US and Canada are undergoing rapid digitalization and thus, enhancing the demand for web analytics as well as social media analytics.
The Asia Pacific region is anticipated to grow with a CAGR of over 24% between 2021 and 2028. This is attributable to the growth of data modernization technologies, enhanced ecommerce activities and increased penetration of social media, in the region.
Countries like China and India are highly populated, due to this, they are increasing their adoption of content analysis tools as they analyze huge data efficiently and conveniently. Additionally, countries like Japan, South Korea, China and India have rapidly growing ecommerce, healthcare and IT industries. These industries generate unstructured and structured data, immensely, in the form of content, which enhances the demand for Content Analytics.
Furthermore, rapid digitalization of the banking, healthcare, finance and education sectors, will drive the growth of Content Analytics market in the region.
Key Market Players & Competitive Landscape
Some of the key players in the Content Analytics market are Google Inc., Microsoft Corporation, IBM Corporation, SAS Institute, SAP SE, Oracle Corporation, Adobe Systems Inc., Verint Systems, Hewlett Packard Enterprise, OpenText Corporation, Clarabridge Inc. and Nice Systems Ltd. among others.
Players in the Content Analytics market are focusing on widening their portfolio to create novel solutions and technologies. This strategy helps them in catering to the requirements of their end-users proficiently and to get an advantage over their competitors. For instance, in December 2020, Microsoft launched Opinion Mining and Async Offerings for Text Analytics. Opinion Mining is utilized in the sentiment analysis feature of text analytics. It extracts information about a product or service and the opinions related to them.
Furthermore, players in the Content Analytics market are focusing on collaborations and acquisitions to enhance their market share. For instance, in September 2021, Lexalytics Inc., a US based data analytics company, was acquired by InMoment Inc.
The global Content Analytics Market is segmented as follows:
By Deployment Mode
By Application
By End-use Industry
By Region
List of Figures
FIG NO. 1. Market Attractiveness Analysis, By Deployment Mode
FIG NO. 2. Market Attractiveness Analysis, By Application
FIG NO. 3. Market Attractiveness Analysis, By End-use Industry
FIG NO. 4. Market Attractiveness Analysis, By Region
FIG NO. 5. Global Content Analytics Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 6. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 7. Market Revenue Share, By Deployment Mode, 2020 & 2028
FIG NO. 8. Global Content Analytics Market for On-premise Deployment, Revenue (USD Million) 2016 – 2028
FIG NO. 9. Comparative Revenue Analysis of Content Analytics Market for On-premise Deployment, By Country, 2020 & 2028
FIG NO. 10. Global Content Analytics Market for Cloud-based Deployment, Revenue (USD Million) 2016 – 2028
FIG NO. 11. Comparative Revenue Analysis of Content Analytics Market for Cloud-based Deployment, By Country, 2020 & 2028
FIG NO. 12. Market Revenue Share, By Application, 2020 & 2028
FIG NO. 13. Global Content Analytics Market for Text Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 14. Comparative Revenue Analysis of Content Analytics Market for Text Analytics, By Country, 2020 & 2028
FIG NO. 15. Global Content Analytics Market for Social Media Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 16. Comparative Revenue Analysis of Content Analytics Market for Social Media Analytics, By Country, 2020 & 2028
FIG NO. 17. Global Content Analytics Market for Web Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 18. Comparative Revenue Analysis of Content Analytics Market for Web Analytics, By Country, 2020 & 2028
FIG NO. 19. Global Content Analytics Market for Speech Analytics, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Content Analytics Market for Speech Analytics, By Country, 2020 & 2028
FIG NO. 21. Global Content Analytics Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 22. Comparative Revenue Analysis of Content Analytics Market for Others, By Country, 2020 & 2028
FIG NO. 23. Market Revenue Share, By End-use Industry, 2020 & 2028
FIG NO. 24. Global Content Analytics Market for Banking, Financial Services and Insurance (BFSI), Revenue (USD Million) 2016 – 2028
FIG NO. 25. Comparative Revenue Analysis of Content Analytics Market for Banking, Financial Services and Insurance (BFSI), By Country, 2020 & 2028
FIG NO. 26. Global Content Analytics Market for Healthcare and Life Sciences, Revenue (USD Million) 2016 – 2028
FIG NO. 27. Comparative Revenue Analysis of Content Analytics Market for Healthcare and Life Sciences, By Country, 2020 & 2028
FIG NO. 28. Global Content Analytics Market for Telecommunications and IT, Revenue (USD Million) 2016 – 2028
FIG NO. 29. Comparative Revenue Analysis of Content Analytics Market for Telecommunications and IT, By Country, 2020 & 2028
FIG NO. 30. Global Content Analytics Market for Consumer Goods and Retail, Revenue (USD Million) 2016 – 2028
FIG NO. 31. Comparative Revenue Analysis of Content Analytics Market for Consumer Goods and Retail, By Country, 2020 & 2028
FIG NO. 32. Global Content Analytics Market for Media and Entertainment, Revenue (USD Million) 2016 – 2028
FIG NO. 33. Comparative Revenue Analysis of Content Analytics Market for Media and Entertainment, By Country, 2020 & 2028
FIG NO. 34. Global Content Analytics Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 35. Comparative Revenue Analysis of Content Analytics Market for Others, By Country, 2020 & 2028
FIG NO. 36. Global Content Analytics Market Revenue Share, By Region, 2020 & 2028
FIG NO. 37. North America Content Analytics Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 38. Porter’s Five Forces Analysis for Global Content Analytics Market
FIG NO. 39. PEST Analysis for Global Content Analytics Market
FIG NO. 40. Pricing Analysis for Global Content Analytics Market
FIG NO. 41. Value Chain Analysis for Global Content Analytics Market
FIG NO. 42. Company Share Analysis, 2019
FIG NO. 43. Radar Determinant Chart, 2019
FIG NO. 44. Company Strategic Developments – Heat Map Analysis
FIG NO. 45. Google Inc. Business Segment Revenue Share, 2020 (%)
FIG NO. 46. Google Inc. Geographical Segment Revenue Share, 2020 (%)
FIG NO. 47. Market Channels
FIG NO. 48. Marketing Channel Development Trend
FIG NO. 49. Growth in World Gross Product, 2008-2018
FIG NO. 50. Research Methodology – Detailed View
FIG NO. 51. Research Methodology
List of Tables
TABLE NO. 1. Global Content Analytics Market: Snapshot
TABLE NO. 2. Quarterly Content Analytics Market Revenue By Region, 2020
TABLE NO. 3. Quarterly Content Analytics Market Revenue Forecast By Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Content Analytics Market for On-premise Deployment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Content Analytics Market for Cloud-based Deployment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Content Analytics Market for Text Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Content Analytics Market for Social Media Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Content Analytics Market for Web Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 11. Global Content Analytics Market for Speech Analytics, By Region, 2016 – 2028 (USD Million)
TABLE NO. 12. Global Content Analytics Market for Others, By Region, 2016 – 2028 (USD Million)
TABLE NO. 13. Global Content Analytics Market for Banking, Financial Services and Insurance (BFSI), By Region, 2016 – 2028 (USD Million)
TABLE NO. 14. Global Content Analytics Market for Healthcare and Life Sciences, By Region, 2016 – 2028 (USD Million)
TABLE NO. 15. Global Content Analytics Market for Telecommunications and IT, By Region, 2016 – 2028 (USD Million)
TABLE NO. 16. Global Content Analytics Market for Consumer Goods and Retail, By Region, 2016 – 2028 (USD Million)
TABLE NO. 17. Global Content Analytics Market for Media and Entertainment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 18. Global Content Analytics Market for Others, By Region, 2016 – 2028 (USD Million)
TABLE NO. 19. Global Content Analytics Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 20. North America Content Analytics Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 21. North America Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 22. North America Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 23. North America Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 24. U.S. Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 25. U.S. Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 26. U.S. Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 27. Canada Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 28. Canada Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 29. Canada Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 30. Mexico Content Analytics Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 31. Mexico Content Analytics Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 32. Mexico Content Analytics Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 33. Drivers for the Content Analytics Market: Impact Analysis
TABLE NO. 34. Restraints for the Content Analytics Market: Impact Analysis
TABLE NO. 35. Major Buyers of Content Analytics
TABLE NO. 36. Distributors/Traders List of Content Analytics
TABLE NO. 37. Global Content Analytics Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 38. Global Content Analytics Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)
Request the coronavirus impact analysis across industries and markets
The global Content Analytics market was valued at USD 3,601.9 Million in 2020.
The global Content Analytics market is expected to reach USD 19,061.8 Million by 2028, growing at a CAGR of 23.4% between 2021 to 2028.
Some of the key factors driving the global Content Analytics market growth are increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights.
North America region held a substantial share of the Content Analytics market in 2020. This surge can be credited to the tremendous amount of content generated from a wide range of industries, technological advancements and increased adoption of IoT (Internet of Things), ML (Machine Learning) and AI (Artificial Intelligence).
Some of the major companies operating in the Content Analytics market are Google Inc., Microsoft Corporation, IBM Corporation, SAS Institute, SAP SE, Oracle Corporation, Adobe Systems Inc., Verint Systems, Hewlett Packard Enterprise, OpenText Corporation, Clarabridge Inc. and Nice Systems Ltd. among others.
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