Artificial Intelligence In Marketing Market - Global Industry Analysis

The global Artificial Intelligence In Marketing market, which was estimated at about 7.1 (USD Billion) in 2019 and is predicted to accrue earnings worth 43.2(USD Billion) by 2026, is set to record a CAGR of nearly over 28% during 2020-2026. The report offers valuation and analysis of Artificial Intelligence In Marketing market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2016 to 2019 along with a forecast from 2020 to 2026 based on value (USD Billion).

Report Scope :

Artificial Intelligence in Marketing Market: Overview

Artificial intelligence is used in marketing activities for providing consumers with a personalized & digital experience. In addition to this, marketing activities make use of AI to facilitate automated decision making process including data collection, data analyzing, and monitoring the activities of targeted audience on web. Furthermore, AI is utilized for automating marketing activities, reducing errors in web promotions, raising ROIs, reducing operational costs, and improving business decision making processes. Apparently, artificial intelligence assists marketers in accurate sales forecasting, content generation, speech recognition, automated image detection, gaining customer insights, and ensuring maintaining of data privacy & quality. Citing an instance, Amazon makes use of AI for enhancing online shopping services & improving customer experiences. 

Artificial Intelligence in Marketing Market: Growth Drivers

The massive acceptance of consumer centric marketing strategies along with rise in use of social media tools for promoting the products & services will create lucrative growth avenues for artificial intelligence in marketing industry. In addition to this, large-scale use of AI tools in improving content curating activities, analytics, and web searches will drive the business trends. Apparently, utilization of AI helps the marketers to draw exact inferences from end-user data, thereby determining consumer behavior and consumer trends as well as their choices. This, in turn, will help the firms reach target audience as well as increase their sales along with attracting new customers, thereby steering the industry space. Furthermore, AI also helps the firms in promoting products & services, exactly identify customer wants, and help them in customer retention. This will augment the business landscape in the forthcoming years.

Moreover, AI tools help the firms in increasing their profits through effective sales promotions, thereby ensuring customer satisfaction along with increasing customer reach. In addition to this, AI is also used by firms to effectively advertise their products & services as a part of their business strategy. Furthermore, artificial intelligence techniques also help the marketers in generating huge sales through generation of prospective leads along with effectively positioning themselves in the business to ensure brand loyalty among their customers. All these aforementioned aspects are likely to amplify the size of artificial intelligence in marketing industry in the foreseeable future.

Regional Landscape

North American Market To Retain Dominant Position Over 2020-2026

The growth of artificial intelligence in marketing market in North America over the assessment period can be attributed to large-scale presence of tech giants in the countries such as Canada as well as the U.S. In addition to this, massive acceptance of new AI techniques by giant enterprises as well as small & medium-scale firms will catapult the growth of the regional market over the forecast timeframe.

Competitive Landscape

Key players profiled in the study are Oracle, Baidu, Albert Technologies, Sentient Technologies, Twitter, Zensed, Appier, Persado, Facebook, Micron, Intel Corporation, Amazon, and Salesforce.

The global Artificial Intelligence In Marketing Market is segmented as follows:

By End-User:

• BFSI
• Consumer Goods
• Retail
• Media & Entertainment
• Enterprises

By Technology:

• Machine Learning
• Context Awareness
• NLP
• Computer Vision

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter 1. Preface
  • 1.1. Report Description and Scope
  • 1.2. Research Scope
  • 1.3. Research Methodology
    • 1.3.1. Market Research Process
    • 1.3.2. Market Research Methodology
• Chapter 2. Executive Summary
  • 2.1. Artificial Intelligence In Marketing Market, 2016–2026 (USD Billion)
  • 2.2. Artificial Intelligence In Marketing Market: Snapshot
• Chapter 3. Global Artificial Intelligence In Marketing Market– Industry Analysis
  • 3.1. Artificial Intelligence In Marketing Market: Market Dynamics
  • 3.2. Market Drivers
    • 3.2.1. The massive acceptance of consumer centric marketing strategies along with rise in use of social media touls for promoting the products & services will create lucrative growth avenues for artificial intelligence in marketing industry.
    • 3.2.2. Humungous use of AI touls in improving content curating activities, analytics, and web searches will drive the market trends.
  • 3.3. Porter’s Five Forces Analysis
  • 3.4. Market Attractiveness Analysis
    • 3.4.1. Market attractiveness analysis By End-User
    • 3.4.2. Market attractiveness analysis By Technology
• Chapter 4. Global Artificial Intelligence In Marketing Market– Competitive Landscape
  • 4.1. Company market share analysis
    • 4.1.1. Global Artificial Intelligence In Marketing Market: company market share, 2018
  • 4.2. Strategic development
    • 4.2.1. Acquisitions & mergers
    • 4.2.2. New Technology launches
    • 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
    • 4.2.4. Research and development and Regional expansion
  • 4.3. Price trend analysis
• Chapter 5. Global Artificial Intelligence In Marketing Market– End-User Analysis
  • 5.1. Global Artificial Intelligence In Marketing Market overview: By End-User
    • 5.1.1. Global Artificial Intelligence In Marketing Market share, By End-User , 2019 and 2026
  • 5.2. Retail
    • 5.2.1. Global Artificial Intelligence In Marketing Market By Retail, 2016–2026 (USD Billion)
  • 5.3. BFSI
    • 5.3.1. Global Artificial Intelligence In Marketing Market By BFSI, 2016–2026 (USD Billion)
  • 5.4. Consumer Goods
    • 5.4.1. Global Artificial Intelligence In Marketing Market By Consumer Goods, 2016–2026 (USD Billion)
  • 5.5. Media & Entertainment
    • 5.5.1. Global Artificial Intelligence In Marketing Market By Media & Entertainment, 2016–2026 (USD Billion)
  • 5.6. Enterprises
    • 5.6.1. Global Artificial Intelligence In Marketing Market By Enterprises, 2016–2026 (USD Billion)
• Chapter 6. Global Artificial Intelligence In Marketing Market– Technology Analysis
  • 6.1. Global Artificial Intelligence In Marketing Market overview: By Technology
    • 6.1.1. Global Artificial Intelligence In Marketing Market share, By Technology, 2019 and 2026
  • 6.2. Machine Learning
    • 6.2.1. Global Artificial Intelligence In Marketing Market By Machine Learning , 2016–2026 (USD Billion)
  • 6.3. NLP
    • 6.3.1. Global Artificial Intelligence In Marketing Market By NLP, 2016–2026 (USD Billion)
  • 6.4. Context-Aware Computing
    • 6.4.1. Global Artificial Intelligence In Marketing Market By Context-Aware Computing, 2016–2026 (USD Billion)
  • 6.5. Computer Vision
    • 6.5.1. Global Artificial Intelligence In Marketing Market By Computer Vision, 2016–2026 (USD Billion)
• Chapter 7. Company Profiles
  • 7.1. Oracle
    • 7.1.1. Overview
    • 7.1.2. Financials
    • 7.1.3. Technology Portfolio
    • 7.1.4. Business Strategy
    • 7.1.5. Recent Developments
  • 7.2. Baidu
    • 7.2.1. Overview
    • 7.2.2. Financials
    • 7.2.3. Technology Portfolio
    • 7.2.4. Business Strategy
    • 7.2.5. Recent Developments
  • 7.3. Albert Technulogies
    • 7.3.1. Overview
    • 7.3.2. Financials
    • 7.3.3. Technology Portfolio
    • 7.3.4. Business Strategy
    • 7.3.5. Recent Developments
  • 7.4. Sentient Technulogies
    • 7.4.1. Overview
    • 7.4.2. Financials
    • 7.4.3. Technology Portfolio
    • 7.4.4. Business Strategy
    • 7.4.5. Recent Developments
  • 7.5. Twitter
    • 7.5.1. Overview
    • 7.5.2. Financials
    • 7.5.3. Technology Portfolio
    • 7.5.4. Business Strategy
    • 7.5.5. Recent Development
  • 7.6. Zensed
    • 7.6.1. Overview
    • 7.6.2. Financials
    • 7.6.3. Technology Portfolio
    • 7.6.4. Business Strategy
    • 7.6.5. Recent Development
  • 7.7. Appier
    • 7.7.1. Overview
    • 7.7.2. Financials
    • 7.7.3. Technology Portfolio
    • 7.7.4. Business Strategy
    • 7.7.5. Recent Development
  • 7.8. Persado
    • 7.8.1. Overview
    • 7.8.2. Financials
    • 7.8.3. Technology Portfolio
    • 7.8.4. Business Strategy
    • 7.8.5. Recent Development
  • 7.9. Facebook
    • 7.9.1. Overview
    • 7.9.2. Financials
    • 7.9.3. Technology Portfolio
    • 7.9.4. Business Strategy
    • 7.9.5. Recent Development
  • 7.10. Micron
    • 7.10.1. Overview
    • 7.10.2. Financials
    • 7.10.3. Technology Portfolio
    • 7.10.4. Business Strategy
    • 7.10.5. Recent Development
  • 7.11. Intel Corporation
    • 7.11.1. Overview
    • 7.11.2. Financials
    • 7.11.3. Technology Portfolio
    • 7.11.4. Business Strategy
    • 7.11.5. Recent Development
  • 7.12. Amazon
    • 7.12.1. Overview
    • 7.12.2. Financials
    • 7.12.3. Technology Portfolio
    • 7.12.4. Business Strategy
    • 7.12.5. Recent Development
  • 7.13. Salesforce
    • 7.13.1. Overview
    • 7.13.2. Financials
    • 7.13.3. Technology Portfolio
    • 7.13.4. Business Strategy
    • 7.13.5. Recent Development

List of Figures

1. Market research process
2. Market research methodology
3. Global Artificial Intelligence In Marketing Market, 2016–2026 (USD Billion)
4. Porter’s Five Forces Analysis
5. Global Artificial Intelligence In Marketing Market attractiveness, By End-User
6. Global Artificial Intelligence In Marketing Market attractiveness, By Technology
7. Global Artificial Intelligence In Marketing Market Share by End-User ,2019 and 2026 (USD Billion)
8. Global Artificial Intelligence In Marketing Market by Retail ,2016–2026 (USD Billion)
9. Global Artificial Intelligence In Marketing Market by BFSI,2016–2026 (USD Billion)
10. Global Artificial Intelligence In Marketing Market by Consumer Goods,2016–2026 (USD Billion)
11. Global Artificial Intelligence In Marketing Market by Enterprises,2016–2026 (USD Billion)
12. Global Artificial Intelligence In Marketing Market by Media & Entertainment,2016–2026 (USD Billion)
13. Global Artificial Intelligence In Marketing Market Share by Technology ,2019 and 2026 (USD Billion)
14. Global Artificial Intelligence In Marketing Market by Machine Learning , and,2016–2026 (USD Billion)
15. Global Artificial Intelligence In Marketing Market by Computer Vision,2016–2026 (USD Billion)
16. Global Artificial Intelligence In Marketing Market by Context-Aware Computing,2016–2026 (USD Billion)
17. Global Artificial Intelligence In Marketing Market by NLP,2016–2026 (USD Billion)
18. Global Artificial Intelligence In Marketing Market share, by Region, 2019 and 2026
19. North America Artificial Intelligence In Marketing Market, 2016–2026 (USD Billion)
20. Europe Artificial Intelligence In Marketing Market, 2016–2026 (USD Billion)
21. Asia Pacific Artificial Intelligence In Marketing Market, 2016–2026 (USD Billion)
22. Latin America Artificial Intelligence In Marketing Market, 2016–2026 (USD Billion)
23. The Middle East and Africa Artificial Intelligence In Marketing Market, 2016–2026 (USD Billion)

List of Tables

1. Global Artificial Intelligence In Marketing Market: snapshot
2. Drivers of the Artificial Intelligence In Marketing Market: impact analysis
3. North America Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
4. North America Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
5. The U.S. Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
6. The U.S. Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
7. Rest of North America Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
8.  Rest of North America Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
9.  Europe Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
10. Europe Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
11. UK Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
12. UK Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
13. France Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
14. France Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
15. Germany Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
16. Germany Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
17. Rest of Europe Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
18. Rest of Europe Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
19. Asia Pacific Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
20. Asia Pacific Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
21. China Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
22. China Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
23. Japan  Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
24. Japan Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
25. India Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
26. India Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
27. Rest of Asia Pacific Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
28. Rest of Asia Pacific Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
29. Latin America Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
30. Latin America Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
31. Brazil Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
32. Brazil Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
33. Rest of Latin America Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
34. Rest of Latin America Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
35. The Middle East and Africa Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
36. The Middle East and Africa Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
37. Saudi Arabia Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
38. Saudi Arabia Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
39. South Africa Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
40. South Africa Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)
41. Rest of the Middle East & Africa Artificial Intelligence In Marketing Market revenue, By End-User, 2016–2026 (USD Billion)
42. Rest of the Middle East & Africa Artificial Intelligence In Marketing Market revenue, By Technology, 2016–2026 (USD Billion)