19-Aug-2019 | Zion Market Research
Zion Market Research has published a new report titled “Location Intelligence Software Market By Deployment Mode (Cloud-Based and On-Premises), By Application (Mapping, Spatial Analytics, Demographic Analytics, and Others), By End-User (SMEs and Large Enterprises), and By Vertical (Real Estate, BFSI, IT & Telecom, Retail & E-Commerce, Media & Entertainment, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027”. According to the report, the global location intelligence software market was USD 6,911 million in 2018 and is expected to reach around USD 23,905 million by 2027, growing at a CAGR of 15% between 2019 and 2027.
Location intelligence software is a business intelligence solution that helps analyze data to identify the relationship between objects based on their physical locations. These solutions are utilized by analysts and data scientists to determine business insights from various tools. Location intelligence tools facilitate users to view trends on maps and graphics and optimize business opportunities accordingly.
Browse the full “Location Intelligence Software Market By Deployment Mode (Cloud-Based and On-Premises), By Application (Mapping, Spatial Analytics, Demographic Analytics, and Others), By End-User (SMEs and Large Enterprises), and By Vertical (Real Estate, BFSI, IT & Telecom, Retail & E-Commerce, Media & Entertainment, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027” Report at https://www.zionmarketresearch.com/report/location-intelligence-software-market
Location intelligence software mainly uses smartphones to track customer behaviors. The global number of smartphone users is increasing annually. In 2018, the total number of smartphone users was around 3 billion as compared to 2.5 billion in 2016. This number is projected to reach 3.8 billion by 2021. Market players like Pitney Bowes are focusing on enhancing their location intelligence infrastructure. In 2017, the company announced its partnership with Arrow Electronics that allowed Pitney Bowes to securely process, gather, and analyze the collected data through IoT devices and improve the efficiency of physical infrastructure. Although location intelligence software offers various benefits to organizations in terms of marketing and developing business strategies, data security and privacy has always remained a major concern. This may limit the location intelligence software market globally. The rising number of cyberattacks has led to data privacy concerns. It is estimated that by 2021, about USD 6 trillion will be spent on ensuring cybersecurity.
By deployment mode, the market includes cloud-based and on-premises. The cloud-based segment is expected to hold a major market share over the forecast timespan. On the basis of application, the market is categorized into mapping, spatial analytics, demographic analytics, and others. The end-user the market includes SMEs and large enterprises. The large enterprises segment is anticipated to hold the largest share in the future. Based on vertical, the market is classified into real estate, media and entertainment, IT and telecom, BFSI, retail and e-commerce, and others. The BFSI segment is expected to hold a considerable market share and the retail and e-commerce segment will register the fastest rate of growth in the years ahead.
North America is estimated to hold the largest share of the location intelligence software market, owing to the rising software demand in the IT and telecom sector. The U.S. will make notable contributions to the region’s location intelligence software market. Latin America is estimated to grow considerably in the location intelligence software market globally, owing to the increasing adoption of technology by the real estate sector.
Some noticeable players of the location intelligence software market are Alteryx, Caliper Corporation, CartoDB, CPIT, Cubeware, Esri, Fract, Inc., Gadberry Group, Galigeo, GB Group, Geoblink, GXperts, Maptive, Pitney Bowes, SpatialTEQ, and Viavi Solutions.
This report segments the global location intelligence software market into:
Global Location Intelligence Software Market: By Deployment Mode
Global Location Intelligence Software Market: By Application
Global Location Intelligence Software Market: By End-User
Global Location Intelligence Software Market: By Vertical
Global Location Intelligence Software Market: By Region
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